Salomon Exo Sensifit

Designed by Petar Pavlov, Macedonia.

After seeing my Doritos Packaging Concept, Salomon gave me an opportunity to create a packaging design for one of their new products EXO III CALF (Compression tights for calves) and an In-Store Display for the entire Exo Sensifit Range. 

There were several key points mentioned in the brief regarding the final solution:

1. Primary target is the professional trail running community;
2. The packaging should not look cheap;
3. The consumer needs to be able to touch and stretch the product, which basically means that I can't put it in a closed box;
4. The packaging should stand out from the rest of the competition;
5. The ExoSensifit logo (shown above) must be included.
6. The packaging should work for all sizes (S, M, L, XL), both Regular and Long Version of the product.
7. There's a length difference of 11cm (4.3in) between the smallest size (33cm or 12.9 in) and the largest size (44cm or 17.3in). I minimized this difference with two simple folds.

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