Designed by Petar Pavlov, Macedonia.
After seeing my Doritos Packaging Concept, Salomon gave me an opportunity to create a packaging design for one of their new products EXO III CALF (Compression tights for calves) and an In-Store Display for the entire Exo Sensifit Range.
There were several key points mentioned in the brief regarding the final solution:
- Primary target is the professional trail running community;
- The packaging should not look cheap;
- The consumer needs to be able to touch and stretch the product, which basically means that I can't put it in a closed box;
- The packaging should stand out from the rest of the competition;
- The ExoSensifit logo (shown above) must be included.
- The packaging should work for all sizes (S, M, L, XL), both Regular and Long Version of the product.
- There's a length difference of 11cm (4.3in) between the smallest size (33cm or 12.9 in) and the largest size (44cm or 17.3in). I minimized this difference with two simple folds.
