Kalinka (Repackaged)

Designed by StudioIN, Russia.

StudioIN design studio redesigned the appearance of the Kalinka vodka, a brand of the Yat Vodka Association.

The previous appearance of the product did not have much individuality which was the reason why the company decided to have it completely redesigned.

The concept of the originally shaped bottle was inspired by the image of a Russian girl wearing a folk costume. The unique frost-like pattern on the glass reminds one of Russian folk art. The original solution of the development of the series became a stylization using colors characteristic of such folk arts as Gzhel and Khokhloma.

The principal purpose of the new design is the strengthening the position of the product and achieving its modern appearance, leaving its recognizability intact. The new image of the Kalinka vodka is bright and very memorable.

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