Porto Special Edition (Concept)

Creative Agency: Noem9 Studio
Project Type: Concept
Location: London, UK
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing

Porto is a city in northwest Portugal known for its stately bridges and port wine production. Its name comes from the Portuguese Porto which means port.

The project shows a visual representation of the city and its streets. It is the graphic synthesis of the city of Porto. The different designs are inspired by specific "azulejos" found around the streets of Porto. The real street/avenue name is on the front of each bottle alongside with the GPS coordinates (in case you want to admire the original art).

The main four colors used to differentiate the bottles were selected from the city coat of arms, plus the shades of blue that are used in the traditional "azulejos".

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Rosso Dei Fauri

Designer: Stefano Bracci
Project Type: Produced, Commercial Work
Client: Tenuta I Fauri
Location: Chieti, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Typography printing

Restyling label of Montepulciano d'Abruzzo DOC Rosso of Fauri.

The vineyard takes its name from St. Cecilia, Protectress of the music. The family Tenuta I Fauri pursued for a lifetime two passions: wine and the piano.

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Swedish Brewing Co

Designer: Mattias Lundin
Project Type: Produced, Commercial Work
Packaging Content: Beer
Location: Gothenburg, Sweden

Playful branding and packaging for a Swedish craft beer company based in Stockholm. Now available at Systembolaget.

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Pago Cativo

Creative Agency: Brandsummit
Designer: Alex Monzó
Project Type: Produced, Commercial Work
Client: Vinos de Terruños
Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital and blind embossing

Simplicity and meaning define the image of Pago Cativo, a Spanish wine with two presentations: White O Forte and Red O Cotiño. Its iconic design plays with the product's name. "Cativo" means "small" in Galician, which is the region of the wine, but also "captive", so that's why one of the most emblematic elements of the prison was taken as the central image of this wine. Finally, the design was stamped on white and orange labels to differentiate each type of wine and highlight the glass' color of each bottle. The paper used was Cotone Bianco Ultra WS de Manter.

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Montevista

Creative Agency: Biles Hendry
Project Type: Produced, Commercial Work
Packaging Contents: Wine
Location: UK

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of Chile.

Anthony Biles, Principal and Creative Director commented: ‘Clichés can create very engaging communication, provided you reinvest in them and make them your own. We didn’t want to avoid the obvious here; the name created an expectation to see a mountain, however we created a twist. In Chile, we concluded that the best view of the Andes is reserved for the majestic condor and for the condor alone. Our label design endeavours to capture this.’
At first glance the name Montevista leads you to seeing a mist covered mountain. As the bottle rotates and more or the background is revealed on the integrated back label, the condor appears and the mountain becomes a detail of the condor’s outstretched wing. The design is a trompe l’oeil: at once the dramatic view of a mountain as seen by a condor, and the condor itself.

The new labels appeared on the Montevista wines in December and are available throughout the UK in wine specialists, restaurants and through online stores, retailing at around £7.

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Venatrix Framboise

Creative Agency: Hired Guns Creative
Printer: Westkey Graphics
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Glass / Vinyl
Printing Process: Flexography

For Venatrix Framboise, Driftwood Brewery’s new addition to their Bird of Prey series of sour beers, we decided to embody the cute-aggressive character of a raspberry in a quirky illustration of a screech owl, her expression equal parts menacing and irresistible. The light-blue of her narrowing eyes glare through finely-rendered red-orange feathers. We chose a name that means “huntress," and gave her a voice in the form of a playful poem, ripe with neologisms in little berry-bursts.

Am the hunt. Under prickle-thickets, grasping raspberry bushels,
peck-picking pucker-sweet fruitlets by the bush-full. Am hunting.
Unripe, ripe, over. All a-screech with red words in the bird-light,
red-light of me. Then thornless in the after-now of no-hunt, plump
and plume, but am huntress, always-ever. Am Venatrix.

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Gin Lubuski 7 Years Old

Creative Agency: Brandy Design
Project Type: Produced, Commercial Work
Client: Henkell & Co. Polska
Location: Poland
Packaging Contents: Gin
Packaging Materials: Glass

Gin Lubuski 7 Years Old is a new subbrand of the most popular polish gin. We decided to keep the iconic look - white label on a green glass bottle, but add to it some elements that would place the product in a premium category.

In order to do that, we changed the label's shape to also accentuate unique shape of the bottle, we refined typography and decorated the label with fancy ornaments. Also the bottle is slightly slimmer and comes with a special, decorative tube covered with silver metallic adornment. In that way Gin Lubuski 7 Years Old emphasizes the longtime tradition of polish gin manufacturing, as well as gives the promise of a highest quality.

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Dorato 25 Years

Creative Agency: Brandy Design
Project Type: Produced, Commercial Work
Client: Ambra SA
Location: Poland
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Glass

Dorato Bianco is the most frequently chosen sparkling wine by polish consumers. This year the brand celebrates its 25th anniversary. For this special occasion we were asked to do the redesign that would underline the festive character of the product as well as its round anniversary. The old, green bottle is now replaced with a white, lucent glass and refined, more sophisticated label created by applying ornamental forms that lure potential customers with golden glare.

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Karuizawa 1960

Creative Agency: Contagious
Project Type: Produced, Commercial Work
Packaging Content: Whisky
Location: United Kingdom

Karuizawa 1960, Cask No. 5627 Packaging for Number One Drinks Co, Japan
Our packaging for the worlds oldest Japanese whisky, the very rare Karuizawa 1960, with an out turn of only 41 bottles. Each bottle is named after a different netsuke tied around the neck of the bottle, gold foiled onto the English label.

When Karuizawa - Japan’s smallest distillery – closed in 2000 its stock of 364 casks was sold to the Number One Drinks Co. In 2006, they began to release single cask bottlings which not only won awards but also a cult following for Karuizawa. So when a single cask laid down in 1960 was discovered, interest from the whisky world was electric. Cask No. 5627 yielded a precious 41 bottles of the oldest and rarest Japanese whisky in the world. And we were invited to package this spirit for market with the respect, authenticity and individuality that would befit a spirit of such remarkable character and quality.

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Limited Edition Bohemia Sekt: Tereza Maxova Collection

Creative Agency: LION Brand & Story
Project Type: Produced, Commercial Work
Client: Bohemia Sekt
Location: Czech Republic
Packaging Contents: Sect
Packaging Substrate / Materials: Glass
Printing Process: Flexography, sleeve

Challenge:
Manufacturer of famous Czech sect was looking for a creative partner that could sensitively revived brand by limited edition which will underline the festive atmosphere of New Year celebrations.

Solution:
In consultations and finding the right path design was very much involved also famous czech topmodel and the face of Bohemia Sekt brand - Tereza Maxová, thanks to her arose sleek design with a touch of luxury. During the finalization of graphic design we have prepared many prototypes to make sure that the design is perfect from every angle and supports the right impression of the precious moment. Similarly, we have proceeded even during the design of the shipping carton.

To make sure that the reproduction of the design will be fine, we have supervised the printing of the first testing prints in the printing house, which proved to be very convenient, because we had to solve several technological adjustments so that the resulting bottle was perfect.

Result:
The new bottle of Bohemia Sekt supports the brand positioning as the best drink for important moments and breathe new life into otherwise rather traditional design. The client was satisfied and that is our greatest reward.

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Ochakovskiy Winter Limited Edition

Creative Agency: DDVB
Project Type: Produced, Commercial Work
Packaging Content: Beer
Location: Moscow, Russia

The Snowman, perhaps the most famous symbol of the winter season.

It's not just a great excuse to have fun with family or friends, but also an opportunity to show imagination and feel to the real creators. Snowmen can wear a funny hat or it can be wrapped with a warm scarf, broom sticks as the hands and of course to make it perfect, we need to add in a nose-carrot.

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Néboa

Creative Agency: Senyor Estudi
Photographer: Marc Roca
Project Type: Produced, Commercial Work
Client: Walkyrie Wines
Location: San Francisco, CA, USA
Packaging Contents: Wine
Printing Process: offset

Water, in an infinity of nuances, portrays the Galician landscape and sculpts the popular imagination. Mist —Néboa, in one of its expressions— gives its name to this wine that is bright and mysterious at the same time.

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Marston's ‘Crossover’ Craft Beer

Agency: JDO
Design Director: Malcolm Phipps
Designer: Johnny Shirley
Creative Director: Ray Smith
Client Director: Velda Croot
Design Manager: Matt Blaylock
Production Director: James Davies
Project type: Commercial
Client: Marston's
Location: UK

JDO develops ‘crossover’ craft beer for Marston’s
JDO Brand & Design has created a new brand identity and packaging designs for the Shipyard beer range, working with Marston’s who hold all rights to the brand in the UK. The Shipyard brewing company has been making award winning, hand crafted beer in Portland, Maine in the US for nearly 20 years and its collaboration with Marston’s began in 2013.

With the launch of the first permanently available Shipyard American Pale Ale in May 2013 and American IPA in 2015, Marston’s partnership with Shipyard has gone from strength to strength. Following the success of the brand in the UK, Marston’s identified an opportunity to develop the brand further and increase the range to satisfy the thirst of British drinkers for American craft beer.

JDO’s challenge was to unlock the potential of the Shipyard master brand through brand extension opportunities and a new look for the brand. The agency was briefed to make ‘Shipyard’ the umbrella to brand extension routes and communicate its authentic American heritage whilst making the provenance and collaboration with Marston’s clear. The team was also asked to give the brand more obvious ‘craft appeal,’ allowing Shipyard to become the entry point into craft beer for new craft consumers.

Shipyard had been sold as IPA in bottle and draught and as APA in draught only. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. The new range comprises updated designs for IPA and APA in their original formats as well as the new Rye Pale Ale in both bottle and draught. Further beer styles and additional packaging will follow.

Malcolm Phipps, JDO design director commented, “We’ve rooted Shipyard back into the craft category and kept it close to its genuine American heritage. It’s a great authentic craft beer and we wanted to fully realise the brand’s potential and capture the personality and the quirkiness of the range.”

Thom Winter, Shipyard brand manager at Marston’s added, “The Shipyard brand has been building a strong following and is a quality product with a great story. JDO’s new designs have allowed us to align the complete brand offering and provide a clear identity from which we can continue the brand’s development.”

The new identity and packaging designs are currently being rolled out across the UK in the key grocers, convenience stores and across national pub operators.

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Luna de Murviedro

Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: Bodegas Murviedro
Location: Mendoza, Argentina
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Sleever technology
Printing Process: Flexography, Foil stamping

We developed this premium sparkling wine jointly with Bodegas Murviedro—Schenk Group—making the most of sleever technology and international trends. This was a great project and we worked closely with the winery’s marketing team.

The Project
The objective of the Project was to extend the present line of Cavas (sparkling wine of traditional methods) to the line of sparkling wines (charmat method). A range of brut and demi sparklings was developed, to which the “Premium” was added, and that was expected to be starring in innovation and impact.

Label
A “sleever”(heat-shrink packaging sleeve that covers the whole bottle and allows printing all the surface) label was used, but keeping the design styles used in the normal version of the sparkling. The art is a texture formed by the moon, the sky and fauns –characters related to the night-, applied in gold stamping on a white opalescent background. The product is flashy on the shelves, but elegant and of high perceived value.

The brand “Luna de Murviedro” fits into a central half-moon.

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Misiones de Rengo

Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: VSPT Wine Group
Location: Mendoza, Argentina
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Metallic, frozen-type paper
Printing Process: Flexography, Foil stamping

Our client presented us with the challenge of developing Misiones’ sparkling wine. We took on the great responsibility of adding value to this well-known brand—the best-selling brand in its segment in the local market. The product also needed an attractive packaging solution.

The project
It was decided to take a strategic step by extending the line of products with a sparkling wine. The brief asked to keep the cross as a main element in the label but, at the same time, to achieve a product with its own identity. It should be elegant, alluring and with high added value details. Due to technical and manufacturing reasons, the bottle and label format should be standard, so the resolution possibilities were scarce.

Label
The cross was used as the main element and brand holder. It was centered, as big as possible to cause good impact, with good application size of the brand logotype. The lettering was taken to the limit of legibility to achieve the greatest possible visibility of the brand in the label.

We played with the concept of “halo” around the cross, starting from the brand’s claim “the power of believing”. This dotted halo drawing the cross towards the sides of the label was applied with a double set of techniques, using gold stamping on the most, and some details in volumetric silk-screen printing in a brighter blue.

The substrate utilized is a metallic, frozen-type paper that gives a very interesting texture to the group.

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Wine Standard 1901

Creative Agency: Design Studio 43'oz
Project Type: Produced, Commercial Work
Client: Wine Standard
Location: Chisinau, Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Paper label

Wine Standard 1901 is a collection of the best aged wines form wine-making company Victoria (Ukraine). It was necessary to create a modern label design that will stand out the product on a shelf, where TM is read at a glance and has a recognizable look.

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Absolut Special Edition: Untold

Creative Agency: Leo Burnett
Art Director: Alexandru Nimurad
Copywriter: Ada Musat
Project Type: Produced, Commercial Work
Client: Absolut Vodka
Location: Bucharest, Romania
Packaging Contents: Vodka
Packaging Substrate / Materials: Paper
Printing Process: Dicital Printing

Gold winner at the WorldStar PACKAGING AWARDS, the packaging mirrors the look&feel of the fantasy world we created for ABSOLUT CREATOR - a virtual game translated piece by piece into reality. A world dedicated to Creators in endless transformation till greatness is unleashed.

This process of how creators are born was mirrored in the 4 moon stages: Dreamer, Magician, Lord and the final one, Creator, symbolized by the full moon.

These stages were experienced by consumers on our online gaming platform, absolutcreator.ro , where they built level by level the Loonia universe depicted on the packaging. Then, the platform was translated into a real art installation at UNTOLD FESTIVAL.

What's Unique?
Unique shape and a concept design that links the online to the reality.

Teasmith Gin

Creative Agency: FortyTwo Design Studio
Project Type: Produced, Commercial Work
Client: Teasmith Spirits Co.
Location: Aberdeen, Scotland
Packaging Contents: Gin
Packaging Substrate / Materials: Glass, paper, Wood
Printing Process: Glass screen printing, foil stamping, lithography, embossing, fire branding

Teasmith Spirits Co are an Aberdeenshire based start-up producing Scotland’s first Premium gin, distilled with hand picked Tea - The Teasmith. They are a modern spirits company who pride themselves on the careful curation of the best ingredients to ensure a gin of exquisite quality and taste.

As Brand Partner, we have been tasked with the development of the brand, through strategy, delivery of the identity, packaging, website and marketing - all working together towards the full launch of their first product - The Teasmith.

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Pioneiro Moscatel de Setúbal

Creative Agency: Wine & Shine
Copywriter: Rita Monteiro
Design: Paal Myhre
Photographer: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Venâncio da Costa Lima
Location: Setúbal, Portugal
Packaging Contents: Moscatel de Setubal fortified Wine
Packaging Substrate / Materials: glass, paper, Aluminium, cork
Printing Process: Offset printing

The story of this wine begun more than a century ago, with the pioneering dream of Venâncio da Costa Lima: to bring one of the world most aromatic grape varieties – the Moscatel, the flagship of the Setubal Peninsula- to every corner of Portugal. Pioneiro wine brand was created by the Wine & Shine team to pay homage to his vision.

What's Unique?
Pioneiro (meaning “pioneer” in Portuguese) Moscatel wine packaging was designed as an exclusive brand for Venâncio da Costa Lima, Sucrs, Lda. The vintage style label and gift box pay homage to the founder’s dream, dating back to 1914. But in a relaxed, casual way, typical of this wine producer mood.

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Crafting A Label, 12 Ales Of Christmas (Concept)

Creative Director: Adam Wyatt
Project Type: Concept
Location: Bradford on Avon, UK
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

During December Flipside set themselves the exciting task of designing 12 ale labels leading up to Christmas.
The design concepts are inspired by the 12 days of Christmas song, we didn’t set ourselves any rules when it came to the illustrations and design of each label. The only consistent element was the label shape, 12 ales of christmas neck badge and the bottle shape. The designs are visuals so no need for the legal requirements such as alcohol percentages and volume. This was a chance to experiment and demonstrate our craft, and investigate different ways of creating animal and people based characters, we had fun with a number of approaches; handcrafted drawings and elements, montage, iconic representation, visual puns, flat vector and line art, to name a few. The complimentary typographic solutions were also a chance to flex our creative muscle, with hand rendered and manipulated type together with simplistic solutions. We are looking forward to approaching breweries this year, and would love to work with one to develop a drinks range.

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