Designed by PRAUD, United States.
Recently, PRAUD started a project called FIGUREGROUND where they developed T-shirts that represent urban forms from metropolitan areas around the world.Read more
In their research for packaging we have found that many times a product is packaged twice when shipped. They wanted to develop a package that was strong enough for shipping and still elegant enough to be displayed in a store. Once the package is opened, PRAUD also wanted people to reduce packaging waste by giving it a second use. PRAUD developed the idea of a drawer concept. The package mimics a small drawer that can be used as a container once the t shirt has been taken out.
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