Designed by Steven C. Huang, graduated from Art Center College of Design in Pasadena with a Bachelor of Fine Arts degree in graphic design, United States.
Chanel Mobile Phone Branding and Premium Packaging.
ChallengesRead more
The luxury sector is known for it's excessiveness & wastefulness; In an environmental-aware age, how do we communicate luxury without sabotaging the planet? The criteria for the Chanel mobile phone packaging focuses on creating an environmentally responsible solution while preserving the premium touch and feel that Chanel is known for.
Solution
The final outcome is an esthetically pleasing presentational packaging that doubles as a phone charging station. Wrapped in the familiar Chanel pattern the faceted form is derived from the iconic Chanel N°5. Not only is the packaging designed to be a keepsake display, the material used was also the fore most important consideration. The structure framework utilizes 100% recycled PET, in addition the faux-suade fabric, the microfiber cleaning cloth and the ribbon is also composed of 80% reclaimed PET material.
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