XPERIA PLAY Mini POS Display

Sony Ericsson XPERIA PLAY "World" Mini POS Display

For Sony Ericsson’s global launch of the first Playstation certified smartphone XPERIA PLAY, the advertising agency Adentity has created eye-catching mini POS displays. The display starts as a carton package, transporting the display phone to stores globally. Once delivered, the carton package then transforms into an inspiring and attractive mini POS display. The display creates a miniature universe surrounding the phone, to mirror the world of ultimate gaming and communication - that the phone makes you a part of.

Pick me up – Mini POS Display showcases the world’s first Playstation Smartphone.

The eye-catching mini POS display package developed by the advertising agency Adentity for the launch of Sony Ericsson XPERIA PLAY, demonstrates how the Android smartphone opens up a world of communication and gaming. When the phone arrives in stores it comes in a carton package, which transforms into a display. Featuring cut-outs that highlight the Android platform, the PlayStation certification and the many opportunities to connect with others, the display creates a miniature universe surrounding the phone, to mirror the world that the phone makes you a part of. The message is clear – pick up this phone!

This exciting display is the latest of the unique mini POS displays that Adentity has developed for Sony Ericsson phones. Each solution is based on the idea that the package used for transporting the phone turns into a display highlighting the main features of each individual phone. The concept has been highly successful all over the world and the exposure in-store has been equally impressive.

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