birot

Creative Agency: Twentyfive
Creative Director: Ariel Di Lisio
Art Director: Aldo Arillo
Designer: Marcelo Quinzio
Project Type: Produced, Commercial Work
Location: Argentina

birot™ is a lighting company with presence in main latinamerican cities like Mexico, Bogotá and Buenos Aires, where it distributes state of the art and exclusive products for clientes like W Hotels, Tommy Hilfiger, Victoria’s Secret and Google among others.

Under “Technology meets Design” we generated an identity system inspired in the precise shape of their lamps an the visual language of technical specifications used in packaging. This simple and universal language, was sophisticated using a proprietary geometric grotesque typeface that reminds the logo forms and details.

Packaging, stationary and digital applications for birot™ make use of the same simplicity concept to create the graphic standards, silhouettes of the products and the typographic messaging over industrial surfaces results in an identity system smart and concise.

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LED light bulb for rural India (Student Project)

Designer: Manali Panchal
Product Designer: Nikisha Kotwal
Project Type: Student Project
School: MIT Institute Of Design
Course: Graphic Design
Location: India
Packaging Contents: Led Bulb
Packaging Substrate / Materials: Corrugated Cardboard Sheet
Printing Process: Digital Printing

The purpose of the project is to market a reliable lighting solution for rural market of India, where the availability of power is both erratic and of shorter duration. To solve these problem, this packaging uses only recycled paper and supplies the consumer with updated information through the modern graphics. For the packaging, a sub brand is created as " Jeevan Jyoti" which directly connects with the user group of rural market as they associate the the importance of light to their daily life. The Product is made of Corrugated Cardboard Sheets. The visuals on the product conveys the Eco-friendly nature of led bulbs. Colour variations denote different watt power of the product.

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Oco2 Camera

Creative Agency: Accuraten
Art director: Slava Mishakov
Manager: Vlad Rafeev
3D visuals: Ilnur Nazyrov
Manual layout: Igor Shtang, Alexey Yakovlev
Project Type: Produced, Commercial Work
Client: Oco
Location: USA
Packaging Contents: Wi-Fi camera
Packaging Materials: Paper, plastic

Client
Oco is California based startup, that designs and engineers simple indoor and outdoor WiFi cameras for home and business security. Oco2 is their newest home monitoring camera that has been crowdfunded this summer. It is now available in all major US retailers, as well as online in Europe and other countries.

Task
Develop Oco2 packaging design.

Solution
Our designers developed 3 versions of packaging for different use cases and markets. We found compact and beautiful way to lay all components and accessories in the box, choose materials and designed 3D model of packaging. We developed manual design and branded stickers for Oco2.

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Supersense

Creative Agency: Heine/Lenz/Zizka
Project Type: Produced, Commercial Work
Location: Berlin, Germany

See, hear, taste, smell, feel - Supersense stays true to its name. In mid-2014 Florian Kaps opened a concept store in central Vienna, appealing to all five senses and moving skillfully between analog and digital.

For Supersense we developed a corporate design principle, packaging, manual and a microsite.

Corporate Design
The Supersense logo is a certificate as well as a sign of quality. To emphasize the haptic experience in its written and visual identity the logo is applied by hand, stamped, punched, riveted, embossed, glued, branded or sprayed.

Packaging Design
The first instant pinhole camera, designed by our founder Achim Heine, was produced in a limited edition of 500. We designed packaging, manual and a microsite.

Supersense products are packaged in handmade boxes of solid cardboard, the Supersense logo is equipped with a rivet. The typography on the sleeves cites analog, manually set, typographic letterpress posters.

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Bellabeat Leaf Packaging

Art Director: Iva Jankov
Product Designer: Ana Rimac
Production Manager: Rebeka Vegelj
Project Type: Produced, Commercial Work
Client: Bellabeat, Inc.
Location: Croatia

Yes, it's a health tracker, but unlike any you've ever imagined. It was built to help you find your true, powerful, healthy, confident and amazing self. LEAF acts as an activity and step tracker by giving you information about all your daily activities, steps taken and calories burned. You can also add custom activities in the app, because every activity counts.

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Philips Tubelight (Student Project)

Graphic Design: Urvil Soni
Product Designer Raj Rajpara
Project Type: Student Project
School: MAEER'S MIT Institute of Design
Course: Packaging
Tutor: Utkarsha Malkar, Prof. Mansi Kanetkar
Location: Pune
Packaging Contents: Tubelight Packaging
Packaging Materials: corrugated sheet, OHP sheet

Fluorescent tubelights are packaged in a snap fit box of corrugated paper with 2 open faces.

Most of the times the box becomes loose and the tubelight slides out of the box when kept vertical, which makes it difficult to carry and unsafe.

The tubelight is around 4ft in length so it has to be carried in vertical position, and carrying such a long tube with no proper ergonomic handle make it more difficult to carry.

The Graphics which are presently in use for packaging are not exciting and they do not gather attraction of people.

Problems in current packaging:
- Tubelight slides out while kept in vertical position
- Difficult to Unbox
- Have to Unbox it completely while testing
- No proper handle
- No proper storage

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Insti HIV Self Test

Designer: Andrew Zo
Project Type: Produced, Commercial Work
Client: BioLytical
Location: Vancouver, Canada
Packaging Contents: Medical devices
Packaging Materials: Corrugated Cardboard

Over the past year, Andrew Zo had the opportunity to work with Biolytical, a company based in Vancouver, Canada, on the world’s fastest HIV self test. Similar to an over the counter product, such as a pregnancy test, the INSTI® HIV Self Test can be operated completely by the user. The goal was an approachable design that can be easily operated.

A few key factors in creating Biolytical’s user-friendly packaging:

The packaging provides an operations area, which ensures the test can be self-contained during use. An opaque sealable plastic bag is also included for easy and discreet disposal.

Extensive user trials were conducted to validate instructions and diagrams. The manual was designed into a booklet instead of a map fold for a more user-friendly experience.

The psychology of the buyer was considered when creating the box graphics. A clean and minimal design was chosen to create an approachable look. The design opted for a calm turquoise colour scheme as well as a photograph of a hand, which indicates where the test will be performed.

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LIAM&DAAN

Designer: Felix Schmidt
Marketing: René Schwab
3D Artists: Claudius Dreyer, Katharina Feldheimer
Project Type: Produced, Commercial Work
Company: LIAM&DAAN
Location: Hannover, Germany
Packaging Contents: Earphones
Packaging Materials: Matt Carton, Hotfoil

The Vision of LIAM&DAAN contains the goal to be active in the process of building the future in the industry of audio devices. Neither in the train, on the road, at airports or during your daily sport activities, the using of earphones is getting more and more life engaging.

You build your playlist for your own daily dose of songs and this individuality leaves a mark on your way of live. In order to capture the true essence of today's demanding soundtracks, you need a dynamic speaker to reveal every last drop of detail.

It is this kind of philosophy LIAM&DAAN wants to improve with our high quality earphones. The quality LIAM & Daan high-end in-ear headphones are characterized by a crystal clear sound and highest wearing comfort. They produce a natural sound with crystal-clear highs and a powerful bass.

To emphazise this kind of high-quality we wanted the packaging to be elegant, modern and individual. At the same time. Every packaging should have a clear affiliation to the LIAM&DAAN family but still be independent enough to stand on its own and leave a mark between the standard-packaging of other producer.

LIAM&DAAN is available at AMAZON DE and UK

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One iOS Lightning Charger

Designer: Veronika Levitskaya
Project Type: Produced, Commercial Work
Client: onedget
Location: Moscow, Russia
Packaging Contents: Electronics
Packaging Materials: Plastic

One is a small boost battery developed especially for an urban citizen, who will not have to carry around a huge power bank. One will easily live though the day, keeping the phone charged at the desired 70%.

We designed the logo, the identity and the packaging for this tiny power bank. The packaging is very compact and convenient, and so is the gadget itself. It can be opened in a fast and easy manner and attracts attention to the original bank (case) form. It resembles the letter “O”, being the key element in the identity and the oval shape of the bank.

This kind of packaging can make a perfect gift, or you can enjoy using it on your own as well.

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RE

Creative Agency: saad branding+design
Designers: Lucas Saad, Guilherme Hobi, Renan Ferreira, Carlos Bauer, Ticiana Albuquerque
Project Type: Produced, Commercial Work
Location: Brazil
Packaging Contents: LED lamp
Packaging Materials: Plastic, paper

A brand focused on products to save natural resources and money: inspired by the brand idea "smart people inspiring a smarter planet" we created RE. Meaning “do again”, RE brings many concepts to mind, such as REuse, REduce and REcycle. The identity has bold colors, typographies and phrases that leads to reflection and propose a wiser lifestyle, highlighted by its tagline: Rethink. The datasheets (technical boards used by suppliers and resellers) are grouped as needed, making it possible to customize and to reduce paper. The multi-functional packaging made of a durable and recyclable material comes with a seed paper that can be planted inside the package itself, with several possibilities of reuse. Bold, inspiring and truly sustainable, RE now stands out amongst its competitors in Brazil and abroad.

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Sony Xperia XZ and Xperia X Compact

Creative Agency: Adentity
Project Type: Produced, Commercial Work
Client: Sony Mobile
Location: Sweden
Packaging Contents: Mobile phone
Packaging Materials: Paper

Sony Xperia™ XZ and Xperia X Compact - Sony shines with gem-like POS display

To promote the worldwide retail launch of Sony’s new Xperia™ XZ and Xperia X Compact, the Swedish advertising agency Adentity has created an eye-catching new POS inspired by precious stones.

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Future Cell - Private Labels

Creative Agency: Rocklin
Project Type: Produced, Commercial Work
Client: Future Cell
Location: Israel

Future Cell specializes in producing, importing, marketing, distribution and service for mobile accessories in Israel and on global market. In 2016 Rocklin team was asked to carry out a complex task — complete redesign of the four company’s private labels.

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Selfix

Creative Agency: Bienal Comunicación
Project Type: Produced, Commercial Work
Client: Selfix
Location: México
Packaging Contents: Cellphones
Packaging Materials: Cardboard

Selfix is a Mexican brand that breaks the status quo of the smartphone technology market and it presents an out of the box proposal: A high international technological quality with versatile options and very affordable.

Selfix is defined by its authenticity, a brand that is located in the streets, urban art, and contemporary expressions.Selfix invites everyone to be Change Makers, innovative, decision generators, dare to be different, become transformation agents. Selfix is a revolutionary smartphone brand.

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TROPHY Batteries

Idea, art-derection, graphic design:: Vladimir Shmoylov
3D modeling & render: Dmitriy Lubimov
Layout: Grigoriy Samarskiy
Project Type: Produced, Commercial Work
Client: TROPHY
Location: Moscow, Russia
Packaging Contents: Batteries
Packaging Materials: Cardboard, Plastic

Two white stripes usually used In the design of sports cars, which pass through the entire machine. It is symbolizes power and energy, emit high-speed cars on the road. Association of sports car became the basis for creating the packaging of batteries.

On sale in Russia, Belarus, Kazakhstan, Kyrgyzstan, and Armenia.

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CS Electric

Design and art direction: Angelina Pischikova
Illustration: Anna Orlovskaya
Photography: Yury Rumovski
Project Type: Produced, Commercial Work
Location: Minsk, Belarus

CS — is the largest electrical company in Belarus, which supplies the market with more than 5000 items.

CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison 's words that a firefly is an ideal cold light source prompted the idea of ​​comparing the various forms of light bulbs with various insects . So a client will see it not just as an ordinary luminaire, but as an independent form.

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Juice - Disposable Charger

Designer: Hani Douaji
Photographer: Michele Wong
Project Type: Produced, Commercial Work
Client: Rapid Juice
Location: New York city, United States
Packaging Contents: Disposable charger
Packaging Materials: Four sides seal bag - Checkout display

ABOUT:
Juice is the first on-the-go cell phone battery that can charge your phone anytime and place. The portable and disposable one-time use, battery fits in your pocket, purse or suitcase. Juice is giving cell phone users to stay connected wherever they are.

The 4 hour disposable charger is a disposable charger that can charge your drained from from 0-40%, once your done just throw it out. Its that simple!

Juice has a range of two chargers, chargers that are compatible with IPhone devices and others for Android devices.

THE LOGO:
The logo is a blend of two visual objects, a generic USB charger and the word "Juice".

PACKAGING:
The packaging type is four sides seal bag and the product has a range of two packages, IPhone package and Android package.

CHECKOUT DISPLAY
The checkout display has two columns, a column for IPhone chargers and another for Android chargers. The header has been designed to help the consumers to pick up the right charger for their phones.

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Philco Tools

Creative Agency: ASTOR Branding
Creative Directors: Matías Manuel Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Philco
Location: Buenos Aires, Argentina
Packaging Contents: Tools

Brief:
• Work on Philco's tool line cosmetics
• Take into consideration the segments where they compete, either by color, range, etc.
• To assess the best way to communicate cosmetically these types of products on the market.
• Perform design guidelines for its different types of packagings.
• Achieve competitive proposals that stand out in the market and in the competitive set.
• Work in positioning Philco Tools in the intermediate range with a projection to the high-end category.

Solution:
• Analyze color ranges to communicate these types of products on the market and its correlates with other segments of the competition.
• To develop a system rich enough in colors, fonts, shapes and icons that could expound this balance between the world of tools, safety and quality.
• Do not lose sight of the consumer brand and in turn to capture the audience that does not know the brand in this new segment.

Project development:
• Search the positioning of a product in a market with such a broad and competent competition is not an easy task. The analysis and search were essential to determine the place of the brand and its positioning.
• The use of a graphic system was a key factor that enhances the characteristics of the brand (quality, track record) and the segment (safety, durability).

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Ronhill Unlimited

Designed by Bruketa&Žinić OM, Croatia.

Ronhill Unlimited is the first interactive cigarette packaging in the world with QR code as a part of its design. Because smoking is prohibited in public places, there is a lot less places where smoking is allowed. Scanning the QR code takes the user to a regional (ex-Yu) mobile web site where he can find the nearest place where smoking is allowed by using the map that automatically shows his current location.

Ronhill Unlimited - English from

Bright Thinking (Student Work)

Designed by Nick Reid, a graduate from Loughborough University, England with a BA (Hons) in Graphic Communication.

BRIEF
The brief was to design a contemporary light bulb pack promoting the new energy efficient LED lighting for the main DIY retailers in the UK and possibly Europe, the package must fulfil the four main needs of the consumer; transport, storage, usage and disposal.

RESPONSE
The response to this brief was to create a package that would eliminate the use of plastics within bulb packaging as they are manufactured using non-renewable sources such as oil and natural gas and also to reflect the selling point of the LED bulbs which is a better impact on the environment. The intended audience for this product is tradesmen and diy shoppers, mainly males aged between 18-50 who want to locate the item they are after easily and efficiently. I began by researching FSC (Forest Stewardship Council) approved Kraft board which I gained from my visit to BensonGroup, one of the UK’s largest packaging manufacturers and discovered
it was the perfect material for bulb packaging as it is 100% recyclable and made from 100% unbleached virgin fibres. I then chose to elimate the various different individual nets for multi-packs of the bulbs such as packs of 2 and 4 and created an enitrely unique design which allows the retailer to seperate the pack using clever perforations to create 6 variations from the one net design.

The further I developed ideas of how to make the packaging better for the environment, the more I was able to change the design to make it very sustainable and eco-friendly, I researched into the use of soy inks as an alternative to the conventional inks which led to the development of simple, bold graphics which were designed to be printed in one colour to reduce costing. The graphics on the design use a clever system which allows the consumer to identify the product based on its mood and brightness, bulbs that are cool white are displayed blue and bulbs that are warm white are displayed red and the information on the front of the product show lumens not watts which is the unit that brightness is measured in. I feel the distinctive packaging and graphics contrast from existing bulb packaging today which is considered to be boring and plain and the unique factor of a glue-less package would be very appealing to manufacturers as well as the whole sustainable nature of the product, I believe this could lead to further green movement into other companies who use harmful packaging.

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XPERIA PLAY Mini POS Display

Sony Ericsson XPERIA PLAY "World" Mini POS Display

For Sony Ericsson’s global launch of the first Playstation certified smartphone XPERIA PLAY, the advertising agency Adentity has created eye-catching mini POS displays. The display starts as a carton package, transporting the display phone to stores globally. Once delivered, the carton package then transforms into an inspiring and attractive mini POS display. The display creates a miniature universe surrounding the phone, to mirror the world of ultimate gaming and communication - that the phone makes you a part of.

Pick me up – Mini POS Display showcases the world’s first Playstation Smartphone.

The eye-catching mini POS display package developed by the advertising agency Adentity for the launch of Sony Ericsson XPERIA PLAY, demonstrates how the Android smartphone opens up a world of communication and gaming. When the phone arrives in stores it comes in a carton package, which transforms into a display. Featuring cut-outs that highlight the Android platform, the PlayStation certification and the many opportunities to connect with others, the display creates a miniature universe surrounding the phone, to mirror the world that the phone makes you a part of. The message is clear – pick up this phone!

This exciting display is the latest of the unique mini POS displays that Adentity has developed for Sony Ericsson phones. Each solution is based on the idea that the package used for transporting the phone turns into a display highlighting the main features of each individual phone. The concept has been highly successful all over the world and the exposure in-store has been equally impressive.

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