Designed by Alan McNamara, Cork Institute of Technology, Ireland.
A Packaging design project undertaken in college. The idea driving my concept was to have a more light-hearted approach to product design, and consequently applying this approach to my product range of Blonde Lager, Dry Roasted Peanuts and finally cheese & onion crisps. Usage of materials, sustainability and recycling properties were to influence the type of packaging I used. The reason I chose this approach was to portray a unique approach to bar snacks and drinks, designed to be eye-catching and visually appealing.Read more
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