Packaging's Role In Reducing Environmental Impact

Written by Thierry Gihan, Global Marketing Director of Tetra Recart.

Sustainable packaging design no longer “a nice-to-have”
The environmental impact and sustainability credentials of food and drink packaging are now firmly at the front of consumers’ minds. This interest has progressed from a focus on the end-of-life of a package – over 80% of consumers are now actively recycling waste – to an increasing appreciation of the beginning-of-life, with food manufactures associating ethically sourced products with good quality. Furthermore, two thirds of consumers say that they have bought environmental products, even when they cost more.

This means that sustainable practice is no longer a nice-to-have, but an essential part of doing business in the packaging industry. In response, the industry has been focusing its attention on innovating across three key areas – design, materials and production – which all lead to significant reductions in environmental footprint.
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