Creative Agency: 2YOLK
Project Type: Produced, Commercial Work
Location: Greece
OLEO, the first Greek olive oil to be marketed as a food supplement in the European market, is a remarkably high in phenols, organic compound with powerful antioxidant qualities that contributes to the protection of blood lipids from oxidative stress.
OLEO was originally launched in the Scandinavian markets, a fact that played an important role in its design. The “minimal” visual language of Scandinavian design identifies completely with the pure, nature-inspired character of OLEO, which contains only exceptional olive oil from the olive groves of Ancient Olympia at the Peloponnese peninsula.
As an innovative food supplement, OLEO had to avoid the emotional clichés of olive oil food packaging and instead highlight its unique health claims. Its purity is highlighted through the earthy, warm hues of the untreated cardboard box and the embossed typography, while the custom cut-out element on the box signifies the flow of the olive oil and the seamless function of the human blood vessels.
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