Tintillo

Creative Agency: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Bodega Santa Julia
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle Glass
Printing Process: 1 Pantone + Flexography Method And Serigraphy

Naming:
When creating Tintillo, it was essential to generate a memorable good sounding name and, especially, to use an existing word since Tintillo is the name given to wine in "lunfardo porteño".

Tintillo is a name able to generate a new category of wine including those fresh wines (summer wines) without rules, to drink with ice or no ice, to drink cold in summertime. A summertime wine to enjoy and drink the whole bottle, not only a glass. It sounds fresh, enjoyable and relaxing. Tintillo as a brand paves the way for a new way to drink red wine in summer.

Summary:
A good sounding name (that sounds good), memorable (catchy) and existing previously ("lunfardo porteño") that has a funny pronunciation, though not frivolous; a brand that generates a new category of wine: summer red wines. "Let's drink a cold Tintillo?"

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