Porto Special Edition (Concept)

Creative Agency: Noem9 Studio
Project Type: Concept
Location: London, UK
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing

Porto is a city in northwest Portugal known for its stately bridges and port wine production. Its name comes from the Portuguese Porto which means port.

The project shows a visual representation of the city and its streets. It is the graphic synthesis of the city of Porto. The different designs are inspired by specific "azulejos" found around the streets of Porto. The real street/avenue name is on the front of each bottle alongside with the GPS coordinates (in case you want to admire the original art).

The main four colors used to differentiate the bottles were selected from the city coat of arms, plus the shades of blue that are used in the traditional "azulejos".

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Rosso Dei Fauri

Designer: Stefano Bracci
Project Type: Produced, Commercial Work
Client: Tenuta I Fauri
Location: Chieti, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Typography printing

Restyling label of Montepulciano d'Abruzzo DOC Rosso of Fauri.

The vineyard takes its name from St. Cecilia, Protectress of the music. The family Tenuta I Fauri pursued for a lifetime two passions: wine and the piano.

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Pago Cativo

Creative Agency: Brandsummit
Designer: Alex Monzó
Project Type: Produced, Commercial Work
Client: Vinos de Terruños
Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital and blind embossing

Simplicity and meaning define the image of Pago Cativo, a Spanish wine with two presentations: White O Forte and Red O Cotiño. Its iconic design plays with the product's name. "Cativo" means "small" in Galician, which is the region of the wine, but also "captive", so that's why one of the most emblematic elements of the prison was taken as the central image of this wine. Finally, the design was stamped on white and orange labels to differentiate each type of wine and highlight the glass' color of each bottle. The paper used was Cotone Bianco Ultra WS de Manter.

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Montevista

Creative Agency: Biles Hendry
Project Type: Produced, Commercial Work
Packaging Contents: Wine
Location: UK

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of Chile.

Anthony Biles, Principal and Creative Director commented: ‘Clichés can create very engaging communication, provided you reinvest in them and make them your own. We didn’t want to avoid the obvious here; the name created an expectation to see a mountain, however we created a twist. In Chile, we concluded that the best view of the Andes is reserved for the majestic condor and for the condor alone. Our label design endeavours to capture this.’
At first glance the name Montevista leads you to seeing a mist covered mountain. As the bottle rotates and more or the background is revealed on the integrated back label, the condor appears and the mountain becomes a detail of the condor’s outstretched wing. The design is a trompe l’oeil: at once the dramatic view of a mountain as seen by a condor, and the condor itself.

The new labels appeared on the Montevista wines in December and are available throughout the UK in wine specialists, restaurants and through online stores, retailing at around £7.

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Dorato 25 Years

Creative Agency: Brandy Design
Project Type: Produced, Commercial Work
Client: Ambra SA
Location: Poland
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Glass

Dorato Bianco is the most frequently chosen sparkling wine by polish consumers. This year the brand celebrates its 25th anniversary. For this special occasion we were asked to do the redesign that would underline the festive character of the product as well as its round anniversary. The old, green bottle is now replaced with a white, lucent glass and refined, more sophisticated label created by applying ornamental forms that lure potential customers with golden glare.

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VIGNAMAGGIO

Creative Agency: Lander Project
Photographer: Davide Bischeri
Art Direction & Illustration: Simone Boni - Studio Inklink
Project Type: Produced, Commercial Work
Client: Vignamaggio
Location: Florence, Italy
Packaging Contents: Oil, Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital Print, Foil Stamping, Screen Printing

Vignamaggio is one of Tuscany’s oldest farming estates, a Renaissance treasure trove in the heart of the Chianti region, positioned on the hills at the source of the Greve River. At the core of the farm is the Renaissance villa, surrounded by Italian style gardens, which fill the spaces between rows of cypresses, vines, olive trees and wheat fields. A working farm since 1404, Vignamaggio has been producing wine for over 600 years.

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Limited Edition Bohemia Sekt: Tereza Maxova Collection

Creative Agency: LION Brand & Story
Project Type: Produced, Commercial Work
Client: Bohemia Sekt
Location: Czech Republic
Packaging Contents: Sect
Packaging Substrate / Materials: Glass
Printing Process: Flexography, sleeve

Challenge:
Manufacturer of famous Czech sect was looking for a creative partner that could sensitively revived brand by limited edition which will underline the festive atmosphere of New Year celebrations.

Solution:
In consultations and finding the right path design was very much involved also famous czech topmodel and the face of Bohemia Sekt brand - Tereza Maxová, thanks to her arose sleek design with a touch of luxury. During the finalization of graphic design we have prepared many prototypes to make sure that the design is perfect from every angle and supports the right impression of the precious moment. Similarly, we have proceeded even during the design of the shipping carton.

To make sure that the reproduction of the design will be fine, we have supervised the printing of the first testing prints in the printing house, which proved to be very convenient, because we had to solve several technological adjustments so that the resulting bottle was perfect.

Result:
The new bottle of Bohemia Sekt supports the brand positioning as the best drink for important moments and breathe new life into otherwise rather traditional design. The client was satisfied and that is our greatest reward.

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Néboa

Creative Agency: Senyor Estudi
Photographer: Marc Roca
Project Type: Produced, Commercial Work
Client: Walkyrie Wines
Location: San Francisco, CA, USA
Packaging Contents: Wine
Printing Process: offset

Water, in an infinity of nuances, portrays the Galician landscape and sculpts the popular imagination. Mist —Néboa, in one of its expressions— gives its name to this wine that is bright and mysterious at the same time.

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Luna de Murviedro

Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: Bodegas Murviedro
Location: Mendoza, Argentina
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Sleever technology
Printing Process: Flexography, Foil stamping

We developed this premium sparkling wine jointly with Bodegas Murviedro—Schenk Group—making the most of sleever technology and international trends. This was a great project and we worked closely with the winery’s marketing team.

The Project
The objective of the Project was to extend the present line of Cavas (sparkling wine of traditional methods) to the line of sparkling wines (charmat method). A range of brut and demi sparklings was developed, to which the “Premium” was added, and that was expected to be starring in innovation and impact.

Label
A “sleever”(heat-shrink packaging sleeve that covers the whole bottle and allows printing all the surface) label was used, but keeping the design styles used in the normal version of the sparkling. The art is a texture formed by the moon, the sky and fauns –characters related to the night-, applied in gold stamping on a white opalescent background. The product is flashy on the shelves, but elegant and of high perceived value.

The brand “Luna de Murviedro” fits into a central half-moon.

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Misiones de Rengo

Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: VSPT Wine Group
Location: Mendoza, Argentina
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Metallic, frozen-type paper
Printing Process: Flexography, Foil stamping

Our client presented us with the challenge of developing Misiones’ sparkling wine. We took on the great responsibility of adding value to this well-known brand—the best-selling brand in its segment in the local market. The product also needed an attractive packaging solution.

The project
It was decided to take a strategic step by extending the line of products with a sparkling wine. The brief asked to keep the cross as a main element in the label but, at the same time, to achieve a product with its own identity. It should be elegant, alluring and with high added value details. Due to technical and manufacturing reasons, the bottle and label format should be standard, so the resolution possibilities were scarce.

Label
The cross was used as the main element and brand holder. It was centered, as big as possible to cause good impact, with good application size of the brand logotype. The lettering was taken to the limit of legibility to achieve the greatest possible visibility of the brand in the label.

We played with the concept of “halo” around the cross, starting from the brand’s claim “the power of believing”. This dotted halo drawing the cross towards the sides of the label was applied with a double set of techniques, using gold stamping on the most, and some details in volumetric silk-screen printing in a brighter blue.

The substrate utilized is a metallic, frozen-type paper that gives a very interesting texture to the group.

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Wine Standard 1901

Creative Agency: Design Studio 43'oz
Project Type: Produced, Commercial Work
Client: Wine Standard
Location: Chisinau, Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Paper label

Wine Standard 1901 is a collection of the best aged wines form wine-making company Victoria (Ukraine). It was necessary to create a modern label design that will stand out the product on a shelf, where TM is read at a glance and has a recognizable look.

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Pioneiro Moscatel de Setúbal

Creative Agency: Wine & Shine
Copywriter: Rita Monteiro
Design: Paal Myhre
Photographer: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Venâncio da Costa Lima
Location: Setúbal, Portugal
Packaging Contents: Moscatel de Setubal fortified Wine
Packaging Substrate / Materials: glass, paper, Aluminium, cork
Printing Process: Offset printing

The story of this wine begun more than a century ago, with the pioneering dream of Venâncio da Costa Lima: to bring one of the world most aromatic grape varieties – the Moscatel, the flagship of the Setubal Peninsula- to every corner of Portugal. Pioneiro wine brand was created by the Wine & Shine team to pay homage to his vision.

What's Unique?
Pioneiro (meaning “pioneer” in Portuguese) Moscatel wine packaging was designed as an exclusive brand for Venâncio da Costa Lima, Sucrs, Lda. The vintage style label and gift box pay homage to the founder’s dream, dating back to 1914. But in a relaxed, casual way, typical of this wine producer mood.

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Lobizón

Designer: François Mussard
Project Type: Produced, Commercial Work
Client: Bodega Marco Zunino
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Label

The name of Luison is a variation of Lobizón, a name used in Argentina and Uruguay to describe the werewolf or a similar creature, which is itself a variation of the Brazilian name for the werewolf, Lobisomem, more literally wolf-man. What name Luison may have had prior to the influence of European-based mythology is likely lost to the world. Guaraní was not a written language and all myths passed on in storytelling only, thus no written record of his original name would have been made.

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Louis Girardot

Creative Agency: Fiala & Sebek
Project Type: Produced, Commercial Work
Client: Bohemia Sekt
Location: Czech Republic
Packaging Contents: Champagne
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

Louis Girardot by Bohemia Sekt is the most noble sect in the Czech brand’s portfolio. Its tradition dates back to the year 1957 when Louis Girardot created it in Starý Plzenec. The Épernay, France native, who had experience with Moët & Chandon, was stationed in the Czech republic during WW II. A royal honour was one of the most important milestones in the history of this greatest Czech sect when, after a strict selection process, Louis Girardot sect was served to her Majesty Queen Elizabeth II during her visit to Prague in 1996.

The main point of the packaging redesign brief was the request to increase significantly the perception of this traditional, elegant product reflecting the “For the noble and majestic character of a royal toast” positioning with a historical reference to the person of Louise Girardot.

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Vinsanto X

Creative Agency: Lander Project
Photographer: Davide Bischeri
Project Type: Produced, Commercial Work
Client: Vignamaggio
Location: Italy
Packaging Contents: Vinsanto, Italian dessert wine
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping

X is a letter, the merging of two consonants, symbol of the mysterious and unknown and mark of a critical moment in time. For this particular Vinsanto, X is merely a number, the number 10, and refers to the years it spent aging in oak barrels, 
in safe keeping on the top floor of the Vignamaggio villa. Ten long years of waiting have bestowed on Vinsanto X an enveloping aroma of honey and nuts, an aftertaste of almonds and an amber colour with golden reflections. Golden reflections that we have captured on 24 carat gold-embossed labels. 100 limited edition bottles are adorned with gold-embossed labels, 100 unique hand crafted pieces, 100 small works of art meant as precious keepsakes.

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Alexandrov Collection

Designer: grand buro
Project Type: Produced, Commercial Work
Packaging Content: Georgian red wine
Location: Russia

Georgia is one of the oldest wine regions in the world. The fertile valleys of the South Caucasus house the source of the world's first cultivated grapevines and neolithic wine production, from over 8,000 years ago.

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Tintillo

Creative Agency: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Bodega Santa Julia
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle Glass
Printing Process: 1 Pantone + Flexography Method And Serigraphy

Naming:
When creating Tintillo, it was essential to generate a memorable good sounding name and, especially, to use an existing word since Tintillo is the name given to wine in "lunfardo porteño".

Tintillo is a name able to generate a new category of wine including those fresh wines (summer wines) without rules, to drink with ice or no ice, to drink cold in summertime. A summertime wine to enjoy and drink the whole bottle, not only a glass. It sounds fresh, enjoyable and relaxing. Tintillo as a brand paves the way for a new way to drink red wine in summer.

Summary:
A good sounding name (that sounds good), memorable (catchy) and existing previously ("lunfardo porteño") that has a funny pronunciation, though not frivolous; a brand that generates a new category of wine: summer red wines. "Let's drink a cold Tintillo?"

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Botellita De Jerez (Concept)

Creative Agency: Hi! Estudio
Project Type: Concept
Location: Tepatitlán, Jalisco, Mexico
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Foil Stamping, Serigraphy

“Botellita de Jerez, todo lo que digas será al revés” is a Mexican saying that roughly translates to “Bottle of Sherry, everything you say will be returned to you”. This phrase is used to wish someone back what they wish for you.

In this conceptual label proposal the brand is placed upside down in reference to this saying promoting good wishes, since what you want for others is what you will receive.

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Dux

Creative Agency: M&A Creative Agency
Project Type: Produced, Commercial Work
Client: Dux
Location: Anadia, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass
Printing Process: Varnish

Dux is the perfect place for who wants socialize, drinking and eating in a cozy and relaxed but refined atmosphere, that provides a unique set of gastronomic experiences. The walls are lined with wooden boxes that once transported wine. The new house wine "Dux Taberna Urbana", presents a label designed by M&A Creative Agency, inspired in the wood that adorns the three restaurants, through a pattern simulates its texture. Carrying the space and the environment to the label makes the wine as an integral part of the restaurant.

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Azuda

Creative Agency: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Clos de luz winery
Location: Chile
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Offset

The challenge consisted in the development of a wine label with an artistic style where the water movement of the azuda is represented in an imposing way and with a lot of personality. This term, AZUD,A (in hydraulics) alludes to an artifact in which the water is extracted from the rivera and later to spray in the fields. It is a wheel that is fixed by the axis of two pillars and which can be moved by the thrust of the current where it turns and draw the water out.

The layout we have used is a minimalist one related to the Japanese ENSO,word that means circle and is strongly related to Zen.

It is one of the most typical subjects of Japanese calligraphy, although the circle is a symbol and not a character.

It symbolizes enlightenment, strength, elegance, the universe and emptiness (mu), as well as the Japanese aesthetic itself. As an expression of the moment, it is usually considered a form of minimalism.

Some artists paint the ensō with an opening in the circle, while others complete the circle. The opening may symbolize different ideas, for example, that it is not a separate figure, but is part of something larger, or that imperfection is an essential and inherent aspect of existence (as in The idea of ​​broken symmetry).

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