Designed by Chris Cavill, a design student from Somerset College, United Kingdom.
The brief is to re-design and create innovative and sustainable packaging, using existing instore products from Tesco.
I chose the category 'soups' and focused on creating sustainable packaging, encouraging the consumer to reuse the container.
I created a separate sub-brand to add to Tesco’s existing ranges; ‘Tesco Sustainable’. As you can see, the typography displays a very distressed typeface to resemble the recycled aspect. It also incorporates Tesco's branded strokes to unify the concept and to symbolise a cycle.
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