Porto Special Edition (Concept)

Creative Agency: Noem9 Studio
Project Type: Concept
Location: London, UK
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing

Porto is a city in northwest Portugal known for its stately bridges and port wine production. Its name comes from the Portuguese Porto which means port.

The project shows a visual representation of the city and its streets. It is the graphic synthesis of the city of Porto. The different designs are inspired by specific "azulejos" found around the streets of Porto. The real street/avenue name is on the front of each bottle alongside with the GPS coordinates (in case you want to admire the original art).

The main four colors used to differentiate the bottles were selected from the city coat of arms, plus the shades of blue that are used in the traditional "azulejos".

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Montevista

Creative Agency: Biles Hendry
Project Type: Produced, Commercial Work
Packaging Contents: Wine
Location: UK

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

The name literally means ‘mountain view’ and the brief was to reinvigorate the range, adding personality and capturing the spirit of Chile.

Anthony Biles, Principal and Creative Director commented: ‘Clichés can create very engaging communication, provided you reinvest in them and make them your own. We didn’t want to avoid the obvious here; the name created an expectation to see a mountain, however we created a twist. In Chile, we concluded that the best view of the Andes is reserved for the majestic condor and for the condor alone. Our label design endeavours to capture this.’
At first glance the name Montevista leads you to seeing a mist covered mountain. As the bottle rotates and more or the background is revealed on the integrated back label, the condor appears and the mountain becomes a detail of the condor’s outstretched wing. The design is a trompe l’oeil: at once the dramatic view of a mountain as seen by a condor, and the condor itself.

The new labels appeared on the Montevista wines in December and are available throughout the UK in wine specialists, restaurants and through online stores, retailing at around £7.

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Soaper Duper

Creative Agency: B&B studio
Project Type: Produced, Commercial Work
Packaging Content: Bath and body
Location: UK

B&B studio creates green packaging for Soaper Duper which launched exclusively in Liberty
Soaper Duper, a new clean and green bath and body range founded by Marcia Kilgore – the entrepreneur behind Bliss Spa, Fit Flop and Soap & Glory – has launched in Liberty with environmentally friendly packaging by B&B studio.

The range uses the best naturally derived ingredients and is free from parabens, sulphates, phthalates, mineral oil and colourants, amongst others, as well as avoiding any ingredients that can cause ocean contamination. In a category more usually associated with style over substance, the Soaper Duper brand, product and packaging takes a unique approach, finding beauty within its commitment to naturalness, goodness and doing good.

Going green
A key requirement from the outset was to make the packaging as environmentally friendly as possible, so that it would live up to the brand positioning and design. B&B embraced this challenge and collaborated with the client and suppliers to develop packaging using high levels of recycled plastics, rather than virgin materials.

During the design process, a number of bottle colours were explored, but apple green, which had been used from the beginning, won through. The green reflects the products’ natural credentials and provides an ideal canvas for the vibrant graphics to communicate to the consumer. The Soaper Duper green is a bespoke colour and B&B worked with the suppliers to align the colour when printed across various print processes with the green of the physical packaging.

Good for the environment
The green HDPE bottles are made from 100 per cent post-consumer recycled plastic (PCR). Most of this material is made up from recycled milk bottles and recycled green bottle tops, which give the plastic a green tint.

Tubes have a maximum of 55 per cent recycled plastic content because any higher and the tube starts to crinkle and is harder to squeeze. Whilst the jars are currently virgin PP, they are currently all on test in PIR with the intention of phasing in PIR as soon as possible.

Graham Hawkins, Production Director, B&B studio, says: “This approach to packaging design leads to fewer plastics being sent to landfill, helps to support the recycling infrastructure and uses less energy, producing a lower carbon footprint than using virgin plastics. “As Soaper Duper is a natural and ethical brand, the packaging needed to reflect this. It leads the way with the growing trend in personal care for natural brands to reduce their impact on the environment and for ethical brands which enable consumers to give a little back by buying into them.”

The Soaper Duper range starts at £6.00 rrp. The brand supports Water Aid and Clean the World to bring soap and water to communities that need it.

Acai Pop (Concept)

Designer: Kelsey Layne
Project Type: Concept
Location: London
Packaging Contents: Acai Bowl
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Acai Pop was created for those, who like myself are always on the move whilst constantly striving to find the perfect work life balance without neglecting nutrition or health. With the Acai Pop tag line 'Add a pop of colour to brighten an early morning' in mind, the design reflects the vibrancy of each ingredient.

The hand drawn logo uses elements from the illustration of the Acai berries to create its form, whilst also looking as though it will pop itself.

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Dorset Chocolate Company (Concept)

Design Agency Salad Creative
Designer: Perry Rowe
Project Type: Concept
Location: Bournemouth
Packaging Contents: Confectionery/Chocolate

Based in Dorset, The Dorset Chocolate Company are dedicated to making delicious handmade chocolate. To reach to a wider audience, I was asked to reinvent their identity. Whilst Dorset is commonly known for its historical context, I wanted to avoid the heritage cliché. Looking into the famous landscapes, my inspiration was drawn to the underlying rock formation that create these magnificent sceneries. Watercolour was used to add artistic value to the brand and attract the right target audience.

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Karuizawa 1960

Creative Agency: Contagious
Project Type: Produced, Commercial Work
Packaging Content: Whisky
Location: United Kingdom

Karuizawa 1960, Cask No. 5627 Packaging for Number One Drinks Co, Japan
Our packaging for the worlds oldest Japanese whisky, the very rare Karuizawa 1960, with an out turn of only 41 bottles. Each bottle is named after a different netsuke tied around the neck of the bottle, gold foiled onto the English label.

When Karuizawa - Japan’s smallest distillery – closed in 2000 its stock of 364 casks was sold to the Number One Drinks Co. In 2006, they began to release single cask bottlings which not only won awards but also a cult following for Karuizawa. So when a single cask laid down in 1960 was discovered, interest from the whisky world was electric. Cask No. 5627 yielded a precious 41 bottles of the oldest and rarest Japanese whisky in the world. And we were invited to package this spirit for market with the respect, authenticity and individuality that would befit a spirit of such remarkable character and quality.

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Lyle’s Golden Syrup Flippin’ Good Pancakes Seasonal Tin

Creative Agency: Design Bridge
Project Type: Produced, Commercial Work
Client: Lyle’s Golden Syrup
Location: London, UK
Packaging Contents: Golden Syrup

Make it pancake day, every day: Design Bridge create Flippin’ Good Pancakes seasonal tin for Lyle’s Golden Syrup®

New packaging designs capture the energy and excitement of pancake making and guide consumers towards extending pancake day into a longer ‘pancake season’.

Independent brand design agency Design Bridge are delighted to reveal their latest work for Lyle’s Golden Syrup®, creating new packaging that captures the fun and festivities of pancake making season. The playful designs have been created to encourage consumers to ‘make it Pancake Day, every day' and will appear on all tins and squeezy bottles for a three-month stretch, the first time Lyle’s® have replaced their iconic Golden Syrup packaging for this length of time.

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McAllister’s Biscuits

Creative Agency: Biles Hendry
Project Type: Produced, Commercial Work
Packaging Contents: Biscuits
Location: UK

Biles Hendry designs new McAllister’s biscuits range for Lidl.
Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.

While this offering is private label, Lidl sets out to build brands in store and as such this range does not carry the Lidl mark.

The range is a celebration of Scottish baking and encourages consumers to trade into the retailer’s own-label portfolio, widening the basket of high quality goods available, and thus contributing to and increasing the quality perception of the Lidl brand.

The brief was to create distinctive and desirable packs that capture the imagination, and which can compete with premium supermarket offerings.

Biles Hendry developed designs featuring illustrations of archetypal Scottish animals, such as a highland cow, blackface ram and mountain hare wearing traditional Scottish dress with human bodies, for the higher tier. The juxtaposition of the animal head and human body provides eccentricity and sense of fun rarely seen in traditional biscuit packaging, whilst imbuing the products with a strong sense of heritage and provenance.

The lower tier sees the quirky characters step aside but retains the ‘Glasgow school’, Rennie Mackintosh’esque background pattern details and features photographic serving suggestions.

The new range has been rolling out into Lidl stores across the UK since Autumn with range extensions reaching the stores in time for Christmas, and includes: Luxury Oat biscuits in Apple & Cranberry, Coconut & Treacle, Dark Chocolate Ginger and Sweet Oat variants; as well as Shortbread Rounds, Chocolate Chip Shortbread Rounds and Shortbread Fingers.

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Marston's ‘Crossover’ Craft Beer

Agency: JDO
Design Director: Malcolm Phipps
Designer: Johnny Shirley
Creative Director: Ray Smith
Client Director: Velda Croot
Design Manager: Matt Blaylock
Production Director: James Davies
Project type: Commercial
Client: Marston's
Location: UK

JDO develops ‘crossover’ craft beer for Marston’s
JDO Brand & Design has created a new brand identity and packaging designs for the Shipyard beer range, working with Marston’s who hold all rights to the brand in the UK. The Shipyard brewing company has been making award winning, hand crafted beer in Portland, Maine in the US for nearly 20 years and its collaboration with Marston’s began in 2013.

With the launch of the first permanently available Shipyard American Pale Ale in May 2013 and American IPA in 2015, Marston’s partnership with Shipyard has gone from strength to strength. Following the success of the brand in the UK, Marston’s identified an opportunity to develop the brand further and increase the range to satisfy the thirst of British drinkers for American craft beer.

JDO’s challenge was to unlock the potential of the Shipyard master brand through brand extension opportunities and a new look for the brand. The agency was briefed to make ‘Shipyard’ the umbrella to brand extension routes and communicate its authentic American heritage whilst making the provenance and collaboration with Marston’s clear. The team was also asked to give the brand more obvious ‘craft appeal,’ allowing Shipyard to become the entry point into craft beer for new craft consumers.

Shipyard had been sold as IPA in bottle and draught and as APA in draught only. Part of the brand task was to clearly differentiate the IPA and APA variants to aid consumer navigation of the range. The new range comprises updated designs for IPA and APA in their original formats as well as the new Rye Pale Ale in both bottle and draught. Further beer styles and additional packaging will follow.

Malcolm Phipps, JDO design director commented, “We’ve rooted Shipyard back into the craft category and kept it close to its genuine American heritage. It’s a great authentic craft beer and we wanted to fully realise the brand’s potential and capture the personality and the quirkiness of the range.”

Thom Winter, Shipyard brand manager at Marston’s added, “The Shipyard brand has been building a strong following and is a quality product with a great story. JDO’s new designs have allowed us to align the complete brand offering and provide a clear identity from which we can continue the brand’s development.”

The new identity and packaging designs are currently being rolled out across the UK in the key grocers, convenience stores and across national pub operators.

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Optiat

Creative Agency: Studio More
Account Director: Nikita Sun
Project Type: Produced, Commercial Work
Client: Optiat
Location: London, United Kingdom
Packaging Contents: Beauty, Coffee Scrub
Packaging Substrate / Materials: Plastic

The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the founder began to consider the different ways in which discarded coffee grounds could be utilised.

Optiat had an inspiring set of company values, but lacked clear definition as a brand. They needed a clear strategy to transform their identity from upcycled waste to trustworthy beauty brand.

We worked closely with Optiat on their brand strategy allowing them to differentiate themselves from other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘Nature Friendly Beauty Company,’ with Coffee Scrubs being their first product to launch.

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Crafting A Label, 12 Ales Of Christmas (Concept)

Creative Director: Adam Wyatt
Project Type: Concept
Location: Bradford on Avon, UK
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

During December Flipside set themselves the exciting task of designing 12 ale labels leading up to Christmas.
The design concepts are inspired by the 12 days of Christmas song, we didn’t set ourselves any rules when it came to the illustrations and design of each label. The only consistent element was the label shape, 12 ales of christmas neck badge and the bottle shape. The designs are visuals so no need for the legal requirements such as alcohol percentages and volume. This was a chance to experiment and demonstrate our craft, and investigate different ways of creating animal and people based characters, we had fun with a number of approaches; handcrafted drawings and elements, montage, iconic representation, visual puns, flat vector and line art, to name a few. The complimentary typographic solutions were also a chance to flex our creative muscle, with hand rendered and manipulated type together with simplistic solutions. We are looking forward to approaching breweries this year, and would love to work with one to develop a drinks range.

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Paddys Bathroom

Creative Agency: Biles Hendry
Project Type: Produced, Commercial Work
Packaging Content: Toddler bath products
Location: UK

Toddler bath products, that are natural, gentle, easy-to- use and feature an octopus… now that’s handy!

Paul Lindley, the man behind Ella’s Kitchen, launched his range of bath products for young kids in 2015. Named after his son, Paddy’s Bathroom consists of five products designed specifically for the early years.
The original design borrowed heavily on the Ella’s Kitchen design language but didn’t observe kids’ bath category codes or allow this brand ‘to stand on its own two feet’. Biles Hendry was asked to redesign the packs to elevate their natural and gentle positioning, whilst firmly placing them in kids bathing and creating a stand-alone brand.

Young children are fascinated by the weird and wonderful animals that can be found in water, which gave rise to the inclusion of illustrations of a playful, bubbly, bathing octopus. While the baby tier creates some clear on-shelf differentiation by featuring a turtle .

Biles Hendry have kept the designs soft, gentle and honest and used category visual language to provide consumer reassurance that the products will be kind to their young ones’ skin. The overall delivery majors on seeing the world through the eyes of a child, with child-like lettering and drawings, creating a visual sense of fun that is familiar and appealing to little ones.

The logo has also been designed to be soft, playful and ownable, consisting of child-like writing surrounded by bubbles, with a hidden ‘treat’. Creative Director Anthony Biles commented: ‘two of the bubbles resemble a parent and child smiling happily cheek to cheek - after all, kids’ bath time is a fun happy together time!’

The range redesign can be seen in stores from January.

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Cherub Baby Food

Creative Agency: Me + James Studio
Designer/Art Director Linda Baritski, James Stewart, Rob Key
Project Type: Produced, Commercial Work
Client: Cherub Food
Location: London
Packaging Contents: Baby Food
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

Creating the logo, branding, packaging design and advertisement campaign for the brand, Season of Victory (Linda Baritski) worked with Me + James Studio (James Stewart and Rob Key) on this project.


They wanted the branding to be an alternative to the overused "animal mascots" and "hand-drawn type" that are typical solutions for the baby food sector. By creating something clean and impactful, the brand stands out on shelf against its competitors.


Also, the simplicity of the design allows for flexibility across all items and also expresses the simplicity of the ingredients.


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Hectares

Creative Agency: BTL Brands
Project Type: Produced, Commercial Work
Client: Hectares
Location: United Kingdom
Packaging Contents: Sweet Potato Crisps
Packaging Substrate / Materials: Plastic

Kevin at Hectares had done an impressive job of getting his sweet potato crisps into Tesco supermarkets, BP petrol stations and small independent shops and cafes across the UK, all within just 2 years of starting the company from his native Scotland.

However, the brand wasn't standing out or giving a clear and simple message. Our challenge was to take the Hectares brand to the next level with a new look & feel that was vibrant, bold and metropolitan but still true to its natural, hand-cooked, quality ingredients. The identity also needed to be applicable beyond sweet potato crisps as the company expands into different snacks in the future.

Our inspiration came from the name: a hectare is a measure of land area, and Kevin sources his ingredients from the very best hectares of land in the world, whether it's sweet potatoes from North Carolina or peanuts from Indonesia. We took inspiration from aerial views of farmland and topographic maps to create a unique and relevant brand identity: a flexible new Hectares visual identity system that can be applied to any kind of snack in any kind of flavor in the future. A new brand message ties it all together.

Hectares: a whole new measure of taste.

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Carlsberg Export Redesign

Creative Agency: Taxi Studio
Project Type: Produced, Commercial Work
Packaging Contents: Beer
Location: UK

Since 2010, we’ve worked closely with Carlsberg fostering a great relationship most recently in our radical redesign of Carlsberg Export.

Despite the famous brew ranking better than competitors in blind taste-tests, Carlsberg Export’s brand perception was affecting its commercial performance. Despite boasting a remarkably rich brand history originating in Denmark – the country, which remains home to Carlsberg – their premium beer was struggling to stand for anything in consumers’ minds.

We were brought-in to dramatically re-imagine the Brand, elevate its premium beer status and champion its Danish origins – all of which we hoped would ultimately drive reappraisal and retrial with consumers.

Working closely and collaboratively with the team at Carlsberg UK, we embarked on a radical redesign inspired by Danish Design; famous for perfectly balancing function and form.

In order to stay true to our new Danish-centric positioning, for our design system we turned to Denmark’s national flag, known as the Dannebrog, to set the standard for Carlsberg Export. This bold, simple design provides a powerful, economic and aesthetically pleasing system that visually grounds the Brand in its Nordic roots.

Spencer Buck, Creative Partner & Founder @ Taxi Studio expands on our work: “Balance is something the Danes do brilliantly and it’s something that, together with the great team at Carlsberg UK, we’ve worked hard to capture in our redesign – by blending premium beer cues with Danish design aesthetic and marrying the warm with the cool, we hope this brave new direction for Carlsberg Export does Denmark proud.”

Darren Morris, Brand Portfolio Director for Carlsberg UK said:
“Throughout this year-long process we’ve taken a collaborative and consumer-centric approach. From identifying our differentiating Danish provenance to working alongside brilliant partners like Taxi Studio to bring our Danish heritage to the fore, we’ve had the consumer with us the whole way. We’re incredibly excited to share a piece of Denmark with the wider community”

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Lussa Gin

Creative Agency: Front Page
Photographer: Susan Castillo
Project Type: Produced, Commercial Work
Client: Lussa Gin
Location: United Kingdom
Packaging Contents: Gin
Packaging Substrate / Materials: Copper foil on adhesive clear polypropylene film label and metallic copper and black on uncoated centaure blanc adhesive paper
Printing Process: Hot foil for the clear labels and flexographic ink for the paper labels

Lussa Gin was founded in 2015 by three women from the Isle of Jura, off Scotland’s west coast. The gin is made in Ardlussa, on the north end of Jura, where the terrain is tough and the weather is unforgiving – but that’s where the adventure begins! The botanicals in Lussa Gin are found locally, either foraged from the wilderness or home grown by Lussa’s founders.

This wilderness and location directly informed the design of the Lussa bottle, from the traditional, hand drawn pen and ink-style illustration of the local Ardlussa hills, to the bronze colour palette inspired by the heather and deer found on the island, and its bespoke tartan ‘drip catcher’.

The ultra condensed Univers of the Lussa Gin logotype and accompanying lock-up mirrors the slender bottle. We also wanted to highlight the gender of the founders without appearing gimmicky, and achieved this by adopting the device of the distillers’ signatures – more commonly found in whisky labelling.

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Mr Crumb Gourmet Stuffing Range Extension

Creative Agency: WowMe ! Design
Creative Director: Andy White
Lead Creative: Ian Skelsey
Project Type: Produced, Commercial Work
Client: Mr Crumb
Location: Moreton in Marsh, Gloucestershire, UK
Packaging Contents: Gourmet Stuffing
Packaging Substrate / Materials: Paper/card

WowMe! Design creates new look Mr Crumb stuffing packs ready for UK retailers.

WowMe! were briefed by Mr Crumb, the multi-award winning Irish food producer, to design the packaging for their gourmet stuffing range in readiness for it’s UK launch.

It was important that the packs not only reinforced the hand-produced gourmet nature of the product but also freshness of the ingredients. With a range of 5 recipes including Sage & Onion, Garlic & Herb and Lemon & Thyme with Gluten Free and Organic options, each pack features beautifully crafted ingredient imagery.

Jason Coyle, Mr Crumb Director commented “Here at Mr Crumb we are very excited that we have our products in UK supermarkets. WowMe! Design have delivered a strong look for our packs. Everything about the design helps to re-enforce the core values here at Mr Crumb, for us it’s all about ensuring that ingredients used are the freshest; with traditional recipes and prepare in small batches. WowMe! have helped us by creating packs that show the gourmet quality and nature of our products.”

Mr Crumb is available now in both Sainsbury’s and ASDA.

Wild Health Warriors

Creative Agency: Arobase Creative
Project Type: Produced, Commercial Work
Client: Wild Health Warriors
Location: Cardiff, Wales
Packaging Contents: Herbal Health Supplements
Packaging Substrate / Materials: White PETE Bottle
Printing Process: Digital Printed Labels

OVERVIEW:
Wild Health Warriors are a Chinese inspired health supplements supplier. The range of products have various health benefits from boosting immunity to flu's, to helping the treatment of high blood pressure. WHW is a brand born in Wales, UK but its specialist herbal ingredients are sourced from Asia.

ORIGIN:
The business is the creation of two Welsh entrepreneurs who discovered the specialist health benefits of various Chinese botanics while one of the pair was battling cancer. He used the products on himself to keep active and 'healthy' while undergoing treatment and it had fantastic results. These products and their benefits were well documented in various research papers but this was far from common knowledge and many of the products were not widely available.

Before the business fully developed, the pair were distributing locally to friends and family on a try before you buy deal and the resounding positive feedback convinced them that they had something worth pursuing. While 'Wild Health Warriors' is an apt description for the defensive and combative health benefits of its product, the two Welsh businessmen are the personification of the brand name.

CHALLENGE:
Leaving the inspirational story out of the consumer facing messaging, our challenge was to create a brand, and subsequent packaging, that respects the origins of its product without being overtly ‘oriental' in aesthetic like many of its competitor brands.

SOLUTION:
Avoiding industry cliches and oriental iconography such as dragons, yin-yangs or Chinese logograms we developed a series of brand characters that would form the 'Wild Health Warriors'. Each character, with its own unique stance, is a subtle nod to the health benefits of its product. As for the logo, we created a Wild Health 'Master’ icon that was older and wiser in appearance and would become the face of the brand, acting as a 'seal of approval' on each of the packs.

We took a pharmaceutical approach to the packaging with an all white pack/label combination and relied on small accents of colour to distinguish product range and help provide a clear messaging hierarchy. The inclusion of hand written batch numbers and used by dates emphasise the small team/personal production of the supplements. The solid white PETE bottle is light impermeable and is essential to protecting the botanical ingredients used in the supplements.

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Bunker Creative Sloe Gin

Creative Agency: Bunker Creative
Creative Director: Lawrence Hansford
Project Type: Produced, Commercial Work
Location: United Kingdom
Packaging Contents: Gin
Packaging Substrate / Materials: Glass, wax and cardboard

CLIENT GIFTS come in all shapes and sizes... and it's that time of year where companies receive gifts from their business partners and clients.

Seven to eight months ago, we decided we wanted to do something a little different for our clients as a token of their continued support. A handmade sloe gin was the most popular choice of gift in the studio, so we got to work.

Central to the gift was a message, we wanted to reinforce our appreciation to our clients and project how important they are to us. We named it Black Penguin (which is a very rare penguin) as some penguins are monogamous, they have life partners... and it's this message we went with to reinforce our friendships / relationships with our clients.

After two months of testing flavours, we settled for a 'Christmas spiced' gin with orange, cinnamon, star anise, cloves, cranberries and a dash of sugar.

We are delighted with the final product and more importantly, our clients love them too.

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Winter Warmers

Creative Agency: Robot Food
Project Type: Produced, Commercial Work
Location: Leeds, UK
Packaging Contents: Socks
Packaging Substrate / Materials: Metal Tin

What do you give to the friends, clients and associates who have everything? Socks in a can, of course.

Packaging design is one of Robot Food’s specialisms. So it made sense to combine their love of great pack design with some warm Christmas wishes. Socks in a can seemed the ideal solution.

Robot Food designed the socks in a black and white Christmas tree pattern, with a jolly red toe and heel, and the Robot Food logotype. These festive winter warmers folded neatly inside a strikingly seasonal red and white striped can with a black and white label, all of which combine for a celebratory vintage feel. Sealed for freshness of course. The back of the can features Christmas greetings and a fun, festive poem around the theme of love, craft and warmth.

Simon Forster, Creative Director at Robot Food, said, “Socks have got to be the classic Christmas gift. They’re cosy, useful, and everyone secretly likes them really. We wanted to put a smile on our friends faces. And their toes too.”

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