Primizie

Creative Agency: Bex Brands
Designer: Jeremy Dahl, Becky Nelson
Project Type: Produced, Commercial Work
Client: Primizie
Location: Austin, USA
Packaging Contents: Crispbreads

Seasoned with Imagination

Primizie had a pretty good thing going. The crispbreads are super tasty, with chef-inspired recipes from all over the world. Their packaging didn’t communicate that. With a somewhat generic logo and just a hero image, the consumer was having a tough time getting a firm grasp on what made their chips better than the others.

We introduced “The Best from Everywhere,” provided a more iconic logo mark, and added flag-inspired stripes along the bottom to bring consumers on their culinary travels.

Open-air markets and vespas for event materials help enhance the concept without being repetitive.

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