Eden & Bridge - Luxury Pie

Creative Agency: Fable&Co.
Project Type: Produced, Commercial Work
Client: Alexir Partnership
Location: Brighton, England
Packaging Contents: Pie
Packaging Materials: Cardboard

To conceptualise & create a luxurious, lavish & seemingly decadent pie brand was the brief presented to us. Innovative packaging, encouraging a gratifying experience to the consumer was of paramount importance in promoting the true extravagance of this new brand. Our clients location ‘Edenbridge, Kent’ inspired us to in our pursuit for an impeccable name & narrative for which to shape this unique identity.

‘Eden’ meaning delight, finery & luxury is more commonly famous for the paradisiacal garden in which Adam & Eve lived. Is is often said that the Garden of Eden is marked by four beautiful rivers, adjoining together, enabling the vast virility & fertility of this area of unsurpassed natural beauty.

Following the design of the primary work marque & logo asset we set about considering the look & feel of the packaging graphics. Inspired by the natural balance of nature coupled with the serenity of the Garden of Eden – represented through the simple, eye catching, symmetrical graphic device. We introduced monotone iconography / imagery to effectively differentiate the product variants within the range. On pack messaging relating the Eden & Bridge brand story was devised to encourage an emotional connection with the brand.

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