Uproot

Creative Agency: Believe in
Project Type: Self Promotion
Packaging Content: Maple syrup
Location: Canada

Believe in® creates ‘Uproot’ to launch new Canadian studio

To celebrate the launch of their new Canadian studio, brand design agency Believe in® have created a special limited edition bottle of premium maple syrup, one of Canada’s most iconic exports. The name, Uproot, reflects the company’s arrival in Canada while also referencing the process of drawing water up through the Maple tree to create the sap from which the syrup is made.

Uproot takes a Canadian icon and adds a European design sensibility. 100% pure Canadian maple syrup was packed by hand into heavyweight Italian glass bottles. Takeo Tassel, a subtly embossed light gray paper from Japan was supplied by UK paper specialist GF Smith to reinforce the feeling of luxury. The paper was digitally printed, die-cut and adhesive-backed by creative printers Kolor Skemes in South West England to create the finished labels. A truly international collaboration.

200 bottles have been created, each individually numbered. The die-cut diagonal line on the front marks the geographic connection between Exeter in South West England and Mono in Ontario, the company’s two studio locations.

Founder and Creative Director Blair Thomson said: “Our brand is very much a representation of who we are and how we see the world. Uproot embodies everything that we strive for in our work - simplicity, beauty and meaning. Hopefully our clients and friends will enjoy the packaging almost as much as they enjoy its contents!”

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