Melatta is a small company in Bogotá. They produce delicious jams with new and exotic flavors. They wanted to show the content of the jar and to have a clean and joyful design.
El Cantizal is a Spanish premium olive oil. It's centennial olive trees are located in the heart of Andalusia, based in a unique microclimate which allows the company to obtain exclusive olive oils of extraordinary quality.
The objective was to create an image that could express the warm and powerful energy of Andalucía, and also to create a unique brand that stands out from its competitors.
This packaging was created for Domaine des 15 lots, a Quebec based artisanal maple syrup brand. They approached us to conceive the packaging for their new collection of three different maple syrups: amber, light and medium .
In their brief, the client challenged us to bundle the three 250ml bottles without using any type of glue. In order to respect their request we created a custom die-line which when assembled holds together the three bottles while creating a handle for convenient transportation. The design also incorporates delicate die-cut maple trees with a spile and bucket referencing where and how the syrup is collected.
Cause images directly impact to the consumer’s consideration and then encourage them to buy, design is one of the powerful weapons for strengthening the attraction of products in the market. Understanding the advantages of eye-catching points, RIO TEAM decided to create those below package series in order to broadcast our traditional culture all over the world. Simple but attractive, every single product embrace the pride of Vietnamese farmers about our food cuisine.
Vignamaggio is one of Tuscany’s oldest farming estates, a Renaissance treasure trove in the heart of the Chianti region, positioned on the hills at the source of the Greve River. At the core of the farm is the Renaissance villa, surrounded by Italian style gardens, which fill the spaces between rows of cypresses, vines, olive trees and wheat fields. A working farm since 1404, Vignamaggio has been producing wine for over 600 years.
Packaging design, website renewal and product photography for Pepejo el Labrador, artisan canning factory in El Raal, Murcia.
In addition to looking for a label that could be easily adapted to any new reference, the objective was to highlight the ingredients used for preserves, all natural and without preservatives or additives.
deFuroner is a swiss olive oil producer and owns in Baix Ebre, Catalonia, a little plantation with 132 olive trees and it also bottles and distributes a small amount of olive oil produced by the 398 other crofters of the local cooperativa. All these few hundred years old trees are mainly cared for by handcraft. deFuroner combines a first-class olive oil production with a respectful, simple, down-to-earth and traditional caring for a millennia-long cultural landscape.
California Olive Ranch is the #1 brand of domestically produced extra virgin olive oil in the United States. The San Francisco Bay Area brand challenged us with seeing their redesign through on the brand’s identity and packaging design. In addition we delivered a library of brand assets which include a custom branded tagline graphic, flavor iconography, and packaging labels for an array of new products.
The new packaging design feels fresh, Californian, and is somewhat rooted back to the original labels to avoid confusion with loyal customers. To achieve this we designed a modernized interpretation of the rancher icon for the logo and carried over the existing color palette with subtle updates that feel vibrant and welcoming. The strategic use of a secondary color palette and special effects such as a gold foil, metallic ink, embossing, and premium papers helps draw a line between different product price points and keeps the branding cohesive.
California Olive Ranch's market share rose over 20% within the first 6 months of the new label and packaging launch in early 2016. The olive oil is sold at over 20,000 stores nationwide, including national retailers such as Target, Whole Foods, Costco, Kroger, Mariano's, Meijer, and more. You can also find their sample olive oil in Xela packs served in first class flights on JetBlue Airline.
A package design for handmade high quality jams (confiture), that uses carefully selected materials. The jams comes in more than 20 different varieties.
This multicolored lineup means you can pick jams by color, giving you a new way to enjoy them. It's like choosing the color of nail polish to paint your nails with, and can match your clothes or your mood. Just like a beautiful lineup of colorful nail polish, these jams provide a colorful display for your dining table.
Premium Extra Virgin Olive Oil produced in Portugal with organic olives and cholesterol free. The creative concept presents the chicken as the protector of the olive trees, demonstrating the care with the product since its plantation. The name creates a hook between the protective chicken and the main raw material of the product. The contrast of white, black and gold accents reinforces the premium aspect of the product.
OLEO, the first Greek olive oil to be marketed as a food supplement in the European market, is a remarkably high in phenols, organic compound with powerful antioxidant qualities that contributes to the protection of blood lipids from oxidative stress.
OLEO was originally launched in the Scandinavian markets, a fact that played an important role in its design. The “minimal” visual language of Scandinavian design identifies completely with the pure, nature-inspired character of OLEO, which contains only exceptional olive oil from the olive groves of Ancient Olympia at the Peloponnese peninsula.
As an innovative food supplement, OLEO had to avoid the emotional clichés of olive oil food packaging and instead highlight its unique health claims. Its purity is highlighted through the earthy, warm hues of the untreated cardboard box and the embossed typography, while the custom cut-out element on the box signifies the flow of the olive oil and the seamless function of the human blood vessels.
Concept created in accordance with its modern style, its blends form a perfect combination and we look for this concept to convey the strong and striking visual.
Maya Serbie is a graphic project we did for a manufacturer from France who aims at promoting Serbian quality honey on the French market.
The brand sells different types of honey, such as acacia (miel d’acacia), flower honey (miel toute fleurs), and meadow honey (miel de prairie). For all three types of honey, we have designed an identical label in order to make it recognizable as a part of one and the same product line. The label consists of the Maya Serbie logo (+logotype), the name of type of honey, together with a corresponding color (yellow, brown, and scarlet), and a nice cut-out which looks like honey is dripping from the lid. Makes you want to eat it right away! Each jar also has a lid label with the logotype and the corresponding type of the honey, combined with its color.
This project was really special for us so we wanted to share it with Packaging of the World in order to promote our hard-working bees and the best honey in the region.
Metamorphosis packaging design for a high-quality product of olive oil from Laconia, Greece.
METAMORPHOSIS is a superior quality olive oil with ultra-low acidity, obtained directly from olives, Koroneiki and Athinolia varieties, and solely by mechanical means.Metamorphosis has a special flavor, moderate pungent and bitter character with intense fruity.
This limited edition packaging shows different illustrations that represent various mexican personalities, such as Frida Kahlo or Cantinflas.
What's Unique?
New thought of the origins of the sauce.
The BriefRead more
To create a brand identity for a series of some really great olive based products.The target audience is Greek and foreign costumers who value quality in their everyday life.
The Concept
Just Great! is one of our key and most dear projects in the field of Olives and Olive Oil. From the very start, it was quite clear that naming and brand identity for this brand could and should not follow the beaten path. The obvious way to deal with the new brand and its identity needs, would be to look into tradition and history for inspiration – running the danger though of creating something heavy and pompous. But this is not what we wished for.We wanted to create a friendly, approachable, everyday yet different brand. We wanted to talk about the pleasure and rich emotions that come to life when we come in contact with some really great Olive products.
At the end of the day, all these can be encapsulated into a spontaneous exclamation that comes effortlessly to one’s lips – Just Great!
The Logo & Packaging
Simple and to the point, the name also leads the design direction towards no-frills, stripped-down simplicity. A brand that does not talk down to consumers, Just Great! is about the core of the Olive experience - and nothing more.
The general color palette is inspired by the actual olives, the olive fields and in general the Greek landscape, bringing out the notion of Greek country-side. The fonts were "treated" in a way to enhance the feeling of handmade good since "Just Great!" entire business is a family business with a long tradition in olive production.
Kinky Fruit is a playful, quirky solution to reduce food waste. It re-purposes UK grown fruit and vegetables and supports local farmers by using their oddly shaped fruit produce that would have otherwise been thrown away. I created a unique jam range that I 3D printed, which celebrates wonky and twisted shaped produce that looks imperfect but tastes just as good.
Creating the brand, I wanted a more tongue in cheek tone so I decided on using the word 'Kinky' to represent the misshapen fruit and vegetables. As this project was hypothetical, It would be great to make the jam jars out of a material that would let the vibrant colour of the jam shine through such as glass or plastic. The raspberry and rhubarb prototype I created has the shape of the fruit as it's minimal packaging, so the range would have different shaped jars based accordingly on which fruit and vegetables are in each jam. This quirky packaging would stand out on supermarket shelves, looking more appealing and unique.
Punton di leone is a tuscan farm in Scansano (Grosseto).
The total respect of nature (plants and animals living inside Punton property) is the key of a production of a very high quality extra virgin olive oil, who gained the endorsement of the official consortium of Tuscany.
The production has a set of four labels, all the animals represented in the labels (turtledove, porcupine, hoopoe, deer), are typical of the area of Scansano.
The lion in the logo comes directly from its name, "Punton di leone" means "peak of the lion".
Counting 21 years as an importer and seller of the most established brands in the Asian food business, Cardinal The Food Company, commissioned us to breathe new life into its own-brand range of products.
Apart from creating a consistent brand identity that would unify the 6 different product categories and 50 SKU’s, we set ourselves the challenge to devise a set of visual assets that would be appealing to consumers who are looking to purchase authentic Asian products but also, to all the young culinary types craving for unique foods and flavors.
With food being embraced as a vehicle for self-expression and storytelling, Cardinal's new product range was designed to tell the story of a “meaningful union between the East and West”. On each pack, the Asian-inspired brush typography harmoniously coexists with the illustrated recipes and the slogan “Learn to Wok” calling out to all those who value authenticity or even, an authentic mash-up such as Mexican dumplings or Korean BBQ tacos!
AMNA FOODS is a new brand in to food industry, preparing a wide variety of Indian traditional Masalas from finest quality spices.
What's Unique?
The packages have a uniqueness in each and every element. The concept used is an AURA of particular product when we feel the taste, aroma and quality of products. The packages are ensured to be simple, elegant, catchy and unique in lay out.
