Louis Girardot

Creative Agency: Fiala & Sebek
Project Type: Produced, Commercial Work
Client: Bohemia Sekt
Location: Czech Republic
Packaging Contents: Champagne
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

Louis Girardot by Bohemia Sekt is the most noble sect in the Czech brand’s portfolio. Its tradition dates back to the year 1957 when Louis Girardot created it in Starý Plzenec. The Épernay, France native, who had experience with Moët & Chandon, was stationed in the Czech republic during WW II. A royal honour was one of the most important milestones in the history of this greatest Czech sect when, after a strict selection process, Louis Girardot sect was served to her Majesty Queen Elizabeth II during her visit to Prague in 1996.

The main point of the packaging redesign brief was the request to increase significantly the perception of this traditional, elegant product reflecting the “For the noble and majestic character of a royal toast” positioning with a historical reference to the person of Louise Girardot.

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