'Gelato' Ice Cream

Creative Agency: Doris Advertising
Project Type: Produced, Commercial Work
Client: “Rud” Company
Location: Zhytomyr, Ukraine
Packaging Contents: Ice Cream
Packaging Materials: Paper

Gelato is a new ice cream brand producing by “Rud” Company, Ukraine. The product is known for its unique benefit — soft consistency inherent to bulk handled assortment and wide range of eccentric tastes.

The project team was set up a task to create a package design concept that would:
1) make this product stand markedly out of the other ones in category concerned;
2) lay emphasis on the variety of the product line and originality of each type;
3) have a potential for development in terms of the other package types and communication materials;
4) outline position of the producing company as innovating and trendsetting among the others in the given branch.

We have created cover design adhered to the principles mentioned above: brand logo and name itself in the centre of the composition styled as a handmade ice cream label. The pride place has gone to a slogan Ice cream same as in café as the studies figured that it is just how consumer identifies bulk handled ice cream types.

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