Creative Agency: Seymourpowell
Project Type: Produced, Commercial Work
Client: Lypsyl
Location: London, UK
Packaging Contents: Lip balm
Making Lypsyl legendary again: Seymourpowell create new branding and packaging for the heritage lip balm brand
- New brand strategy, brand mark, brand architecture, packaging and copywriting help Lypsyl reclaim its heritage and compete against growing competition in the lip balm category.
Leading design and innovation company Seymourpowell today reveal details of their new work for one of the nation’s favourite lip balm brands, Lypsyl. The comprehensive project saw Seymourpowell redefine Lypsyl’s brand essence, consult on new product flavours and formulations, and create new branding, packaging and copy to help Lypsyl stand out in an increasingly crowded category.
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