Generous wines of Salado, the old shapes the new

Creative Agency: TSMGO | The show must go on
Creative Director: Ricardo Moreno Rodríguez
Designers: Marta Terrazas & José Luis Casao
Photography: DclickEstudio!
Project Type: Produced, Commercial Work
Client: Bodegas Salado
Location: Sevilla, Spain
Packaging Contents: Generous Wine
Packaging Materials: Velvet paper

Project summary
TSMGO | The show must go on, we renovate the image of the Generous Wines of Bodegas Salado. The value of its production processes - still the same since 1810 - inspired our proposal: a premium design, modernized and rich in details, faithful to the Andalusian origins of Bodegas Salado.

We get closer to younger audiences, placing the product as upmarket, but true to its essence by applying a groundbreaking concept.

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