Hot Nuts Mexico

Creative Agency: AP DISEÑO
Project Type: Produced, Commercial Work
Client: Barcel Mexico
Location: Mexico

The client asked for a redesign of the brand's packaging. After many proposals, we won the pitch with an intense and innovating design, that resulted in the re-launch of the brand. This new packaging connected with younger consumers through a concept that transmits intensity, unique sensations, fun and most important, Barcel´s top insight: intense flavors. We have adapted the design to each original and new flavors, changing the colors, textures and illustrations. This redesign brought with it successful results for both Hot Nuts and Barcel, itself.

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