Veritea

Creative Agency: Mikovec Design
Designer: Marek Mikovec
Project Type: Produced, Commercial Work
Client: Karlovarske mineralni vody
Location: Czech Republic
Packaging Contents: Tea
Packaging Materials: Plastic

The product VERITEA is a real brewed tea. Exists in two versions - Gunpowder mixed with a peach flavor or Orange Pekoe mixed with a lemon.

The bottle shape is very minimalist. Three vertical edges and a transition from triangular shape to a round cross-section is key design theme. It brings a very unusual simple shape but it also makes it perfect ergonomic. It was very challenging to bring it into the production and the product was launched (in two sizes 500ml and 1250ml) in October 2016.

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