Creative Agency: Design Happy
Creative Partners: William Jones, Richard Bray, Jon Plumb, Adrian Turnham
Project Type: Produced, Commercial Work
Client: The Naked Marshmallow Co
Location: United Kingdom
Packaging Contents: Marshmallows
Packaging Substrate / Materials: Kraft Board Pillow Pack
Printing Process: Flexography & Foil stamping
Let’s all get Naked!
The Naked Marshmallow Company have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products. Their branding needed to be equally dynamic and encapsulate their light-hearted take on a campfire classic.
Inspired by campfire marshmallow toasting, Design Happy created an iconic crossed sticks marshmallow graphic and amplified Naked's handmade proposition with a simple and understated brand mark. A bespoke pillow box structure with a tent inspired diecut in bright, punchy colours delivered real shelf appeal and standout.
After establishing the Naked brand, Design Happy moved on to include their brave new range extension introducing real marshmallow infused gin and vodka to their portfolio.
The use of textured kraft paper and the copper type belly band evoked premium credentials whilst the wax sealed cap representing the tasty, gooey marshmallow, added the perfect finishing touch.
The campfire camaraderie between Design Happy, the Naked team and print partners Label Apeel ensured creative boundaries were pushed all the way through from concepts to print to achieve superior high end finishes.
The Naked guys have made a real impact on the increasingly competitive start-up food and beverage scene. Listings in Liberty’s, Selfridges, notonthehighstreet.com and a recent recommendation on the Gadget Show has seen a flurry of excitement and more importantly sales.
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