Fish Sauce | The Spirit Of Vietnamese Cuisine (Concept)

Creative Agency: RIO Creative
Design Team Leader: Tuan La
Graphic Design: Tuan La, Viet Do, Dzunh Le, Tuan Chelsea
Account & Copywriting: Nguyet Anh
Creative Director: Tung Juno
Project Type: Concept
Location: Hanoi, Vietnam
Packaging Contents: Fish sauce, shrimp paste, bean paste, rice vinegar
Packaging Substrate / Materials: Paper label
Printing Process: Digital printing

Cause images directly impact to the consumer’s consideration and then encourage them to buy, design is one of the powerful weapons for strengthening the attraction of products in the market. Understanding the advantages of eye-catching points, RIO TEAM decided to create those below package series in order to broadcast our traditional culture all over the world. Simple but attractive, every single product embrace the pride of Vietnamese farmers about our food cuisine.

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100 Plus New Year Packaging (Concept)

Creative Agency: MullenLowe Vietnam
Project Type: Concept
Location: Vietnam
Packaging Contents: Isotonic Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Foil printing

The project is to create a premium and unique design for 100 Plus. Inspired by the traditional hanging ornaments and the festive golden color of Tết, the can itself is transformed into the best wishes of the new year, Fu-Lu-Shou (Happiness-Wealth-Luck)

In order to distinguish 100 Plus with the brandmark red and yellow of Cocacola, the can is turned into gold aluminium material, premium, unique and eye catching on display.

The key visual represent the message, that with the opening of each 100 Plus Can, a prosperous and happy new year will come.

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Nam Tra (Concept)

Creative Agency: Rio Agency
Creative Director: Tùng Juno
Graphic Design: Nam Vũ, Hoàng Phạm
Illustration: An Blue, Thu Hằng, Tăng Linh
3D Modelling: Nam Vũ
Presented by: Tuấn C
Account: Thanh Tú
Copywriting: Nguyệt Anh
Project Type: Concept
Location: Vietnam
Packaging Contents: Vietnam Tea
Packaging Materials: Paper

Nam Tra is not only a commercial product, but also is the way that people wrapping a gift and expressing appreciation to those they love. The combination of textures of apricots, lotus, daisy, mint leaves...and modern design brings out new image for a local product in the international market.

What's Unique?
Touching dewy buds organic green tea by hand, observing farmers picking and harvesting each buds from the material area, listening to the win rustling and surrounding by natural flavor; I have imaged how amazing it will be if Nam Tra is covered in fresh tea leaves. That's how the first idea for the structure, illustration of Nam Tra packaging design was born.

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Coca-Cola Tet 2017

Creative Agency: Ki Saigon
Project Type: Produced, Commercial Work
Packaging Content: Soft drink, Coke
Location: Vietnam

Believe in a new beginning

Ki Saigon was commissioned to create a limited edition pack & design identity by Coca-Cola for their coveted 2017 Tet (Lunar New Year) campaign. Our creative process began by researching the real meaning of the festival for millions of Vietnamese. New years for Vietnamese is just not a celebration, but a moment of great cultural significance. It is a time family members gather (Đoàn tụ) and instill faith in each other for a brighter tomorrow - (Đón một bắt đầu) ’ a time to believe in a new beginning’.

The design strategy was bought to life by the ‘swallow' - a unique symbol of Tet & bringer of a hope, whose arrival signals spring time & marks the prosperous beginning. We gave a pattern characteristic to the ‘swallow’ to turn them to unique symbols.

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MVV Moon-cake Packaging

Creative Agency: Bond Vietnam
Project Type: Produced, Commercial Work
Client: Media Ventures Vietnam
Location: Hanoi, Vietnam

Mid-Autumn Festival has become limitless inspiration for every Vietnamese generation from everywhere in each Autumn.

The special design of Media Ventures Vietnam (MVV) Moon-cake packaging was created by the combination of Vietnamese Traditional Mid-Autumn Festival’s symbols and inspiration of creative, profound and dedicated people from MVV.

Differ from usual Moon-cake packaging, MVV Moon-cake packaging is formed by simple lines and colors following MVV’s brand identity, together with cultural and rich-layers details with the purpose of inspiring customers. In this special packaging, we can capture images from many areas: from the mountain to the delta, from Hanoi to Ho Chi Minh, from the rural to the urban, from fairy tales to stories on modern media…

Behind the story of a Full-moon Festival is also a message of MVV members who have been working hard, devotedly and creatively, then stand quietly behind customers’ success.

The images on MVV Moon-cake packaging tell a story about a lively MVV Mid-Autumn Festival with interesting articles; appealing advertising pictures, impressive packaging, special emotion to a brand, viral stories on social media, effective technological solutions or active events. All of these are the dedication of MVV members to customers for a joyful Full-moon Festival.

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Vinataba Select

Designed by Vuong Nguyen, Vietnam.

Vinataba is the biggest cigarette manufacturer in Vietnam. In the middle of 2010, they decided to develop a new top-class product line to compete with famous foreign cigarette brands. The briefing was given to our agency in September that year, our team worked together during two first months to create tons of package design solutions. After five rounds of presentation and three rounds focus group, this is the winner. Fortunately, it's still kept (mostly) the original look since the concept phrase. Its metallic paper up the design to the next level. The design must match these criteria: masculine and bold to demonstrate the strong but smooth taste of cigarette, and last but not least: unique.

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Mekong Red Dragon Rice

Vietnamese folklore tells us that a benevolent dragon resides in each of the nine mouths of the Mekong River. It is in the hillock areas of these fertile Delta lands that the unique strain of dragon blood rice grows full and lush.

The rice is Eco friendly and Fair Trade. Furthermore husking, sifting and packaging are done by local villagers creating additional employment. It is also healthier Rice; during the husking process, the bran layer is only partly removed, as it is within the bran layer that the majority of beneficial nutrients are stored.

Designed by Scott Lambert, an English Graphic Designer working in Bahrain. I previously worked in Ho Chi Minh City, Vietnam for 6 years.

The simple design balances with the traditional illustration (by the brilliant Andrew Denholm) which uses the Mekong river to weave the journey of rice as it is grown, harvested, transported and sold. Mekong Red Dragon Rice is available to buy in supermarkets in Vietnam from April 2010. It will also available online at www.xanhshop.com.

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