Freebooter Rum

Creative Agency: TSMGO | The show must go on
Creative Director: Ricardo Moreno Rodríguez
Art and Design Management: Marta Terrazas and José Luis Casao
Photography: Dclick!
Project Type: Produced, Commercial Work
Location: Spain
Packaging Contents: Rum

Freebooter, freedom and long life The Queen’s Rhum!
Freebooter is a clear commitment to a story that might have happened once. From its inception on a blank canvas, without preset limitations, we create an attractive and suggestive concept to take us back to a remote era and place.

Storytelling
On the commemoration of The Queen’s reign, the West Indian Sugar Cane Captain, Lord Bulsara, wanted to present to Her Royal Majesty with the finest rhums from his family distillery. It is unknown where in The Caribbean Sea the Bay’s Brotherhood intercepted the precious cargo, but it is certain that the so called Bay’s Brotherhood members were one and all despicable riffraff, buccaneers who dishonored The Queen’s delicate Rhum. The Freebooters eagerly tagged the bottles to peddle them. They set them with a skull, the badge of the Bay’s Brotherhood, renamed as ȊFreebooterȋ the Rhum of The Queen and rejoiced in their misdeed with the following inscription:

" Bay’s Brotherhood Freebooter Liberated Rhum
Seized from her Majesty’s Fleet. This bottle corresponds to the consignment of the Captain’s Booty. Much appreciation to Her Majesty for her largesse..."

The bottles disappeared swiftly, once their origin was revealed word spread. From wealthy figures to bandits, everyone followed the "Freed Rhum of The Queen".

The legend of Freebooter sails the seas, and its fame can only be overcome by its authentic taste.

Will there be any hidden bottle left intact to be discovered ...?

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