Designer: Zac Smith
Project Type: Student Project
School: University of Wisconsin- Stout
Course: Packaging and Graphics
Location: Menomonie, Wisconsin, USA
Packaging Contents: Neckties
Packaging Materials: Paper
When it comes to packaging, design offers a limitless opportunity for new or even the most classic of brand packaging to vault to a ‘disruptor’ status. Becoming disruptive means taking a step outside the norm, standing above the rest, and impacting how consumers view your entire product category. This project was given to us with these thoughts in mind. What I decided to repackage are neck ties because the standard right now is a boring clip hanger with no imagination.
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