Sunday, October 23, 2016

Colloca Estate Wine Label



Creative Agency: the Labelmaker
Designer: Jordan Jelev
Client: Colloca Estate, USA
Calligraphy: the Fontmaker
Photo: Jordan Jelev
Project Type: Produced, Commercial Work
Client: Colloca Estate, USA
Location: Fair Haven, New York, USA
Packaging Contents: Wine
Packaging Materials: Glass bottle, paper, hot foil, transparent varnish, screw cap, cork

Colloca Estate wine label – where Calligraphy is everything

Colloca Estate wine label is one of those labels where Calligraphy is almost everything. Started with simple writings this brand new hand-lettered Colloca logo has never seen a pencil or sheet of paper. Like many other works of ours, it was born on a Wacom Cintiq digital tablet which means that it is 100% digital. We did our best to refine every detail and make every curve as smooth as possible. Positioned in large size at the center of the label it makes the whole bottle stand out among almost all other wines on the shelf. The logo is overprinted with raised transparent varnish against white smooth background which emphasizes elegantly its presence.

The front label is created in two parts. At the bottom one we tell a short story about each wine showing a photo of the real grape variety in the center of the text. Of course we have elegant and calm gold hot foil to make the whole picture shine.

Colloca Estate "We were thrilled to be recognized by receiving the Double Gold Packaging Award for our 2013 Riesling at the 2015 Fingerlakes International Wine Competition." The award, sponsored by Waterloo Container, assembled a team of judges by Executive Vice President of Sales & Marketing Togo DeBellis, of Waterloo Container, that included marketing professionals, packaging manufacturers and Waterloo Container employees.

Judging was based on innovation and package design, including container, label, closure and shelf impact. The award was given to two wineries in seven of the competition categories: Merlot, Riesling, Cabernet, Ice Wine, Cab Franc, Fruit Wine and Chardonnay. Over 3700 Wines were in the competition."


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