Creative Agency: Buddy
Project Type: Produced, Commercial Work
Client: Eversfield Organic
Location: UK
Packaging Contents: Charcuterie
Packaging Materials: Envelopes printed on the uncoated side of white-backed chiller-proof card, with vacuum sealed products inserted
In deepest Devon, nestling in rolling hills on the edge of Dartmoor, is a farm with a lot of very happy animals. Eversfield is the dream of the Bury family – father Mark, son Hamish and daughter Anna – of a business where the animals and land receive the very best care, producing prize-winning, traditionally-reared, organic meat.
When the farm took the decision to step into charcuterie – territory once considered to be the preserve of continental countries – it needed packaging that could instantly convey its higher standard of animal welfare and premium quality, alongside more familiar French, Spanish and Italian competiton.
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