Bonavento (Concept)

Art directors: Ahmed Ebrahim & Smash Khaled
Project Type: Concept
Location: Cairo, Egypt
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

"Bonavento is an Italian phrase that means "Good Fortune" and what is better fortune to wish for than enjoying a delicious homemade pasta dinner with family and loved ones?

We know that your refined sense of taste will appreciate the quality of wheat put and artistry used in order to prepare for you this exquisite pasta.

We truly wish you a lovely meal, and good fortune to come along.

So bon appetite, and Bonavento. "

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Fianceé Hair Cream

Creative Agency: Impact BBDO Cairo
Designer: Kareem Gouda
Project Type: Produced, Commercial Work
Client: Marico Egypt
Location: Cairo, Egypt
Packaging Contents: Hair Cream

Throughout the years we have seen hundreds of hairstyles, one that we laugh about today and others that have been completely forgotten. But through all the decades there have been several hairstyles that never left regardless of the fashion trends. So when launching Fiancee brand we truly celebrated these iconic hairstyles across all the different product variants.

We all know the spike.
We all know the slick back.
We all know the natural look.
We all know the wavy look.
We all know mohawk.
We all know versace.
And we love them all.

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Cave\Men Beard Oil (Concept)

Art Director : Hossam Moustafa
Project Type: Concept
Location: Egypt
Packaging Contents: Oil
Packaging Materials: Wood

Beard Oil Package Design Concept

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Samba Wafer

Designed by Michael Habib of Advantage Marketing and Advertising, Cairo, Egypt.

Samba is a well known brand in the Egyptian snacks/dessert market since 1990.The Client asked for new packaging, more energetic, colorful and vibrant. To come up with that final artwork we challenged ourselves to come up with an original piece of artwork that is trendy as well. We had our inspiration for the artist Adhemas Batist. We gave a lot of input in that project and the end result where really rewarding to us.

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