Tritium

Creative Agency: TSMGO | The show must go on
Creative Director: Ricardo Moreno Rodríguez
Designed by: Marta Terrazas y José Luis Casao
Photography: Dclick Estudio
Project Type: Produced, Commercial
Client: Bodegas Tritium
Location: Spain

Tritium: the beauty and strength of the terroir

TSMGO | The show must go on, as marketing and brand image experts, reconfigure the portfolio of the winery Tritium and renovate its brand.

A brand new range of products is achieved: a solid and commercially oriented one. Its products show a modern and strong presence which reinforces the values of the brand Tritium and its imaginary.

Project Summary
Tritium winery is located in La Rioja Alta (Northern Rioja), where its vineyards harbour centenary vines of great quality. Tritium wines have grown and evolved, able to adapt to new consumption profiles with the aim of achieving a new reorganization of its products, more coherent and direct, strengthening commercially its brand.

The winery come to us to carry out the necessary reconfiguration of its portfolio and the renewal of its brand, so the image of its wines can get acquire the consistence and uniqueness needed.

Stategy
- To unite the entire range of products by the creation of a new graphic code, rich in details, presenting the brand with a direct and catchy design.
- To improve the presence of the bottles by a visual, powerful and modern solution.
- To highlight the concept of terroir as the main brand asset.
- To reinforce the brand Tritium by emphasizing in the design the letter T as a distinctive feature.

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