Creative Agency: Estudio Iuvaro
Project Type: Produced, Commercial Work
Client: Clos de luz winery
Location: Chile
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Offset
The challenge consisted in the development of a wine label with an artistic style where the water movement of the azuda is represented in an imposing way and with a lot of personality. This term, AZUD,A (in hydraulics) alludes to an artifact in which the water is extracted from the rivera and later to spray in the fields. It is a wheel that is fixed by the axis of two pillars and which can be moved by the thrust of the current where it turns and draw the water out.
The layout we have used is a minimalist one related to the Japanese ENSO,word that means circle and is strongly related to Zen.
It is one of the most typical subjects of Japanese calligraphy, although the circle is a symbol and not a character.
It symbolizes enlightenment, strength, elegance, the universe and emptiness (mu), as well as the Japanese aesthetic itself. As an expression of the moment, it is usually considered a form of minimalism.
Some artists paint the ensō with an opening in the circle, while others complete the circle. The opening may symbolize different ideas, for example, that it is not a separate figure, but is part of something larger, or that imperfection is an essential and inherent aspect of existence (as in The idea of broken symmetry).
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