The packaging design of confectionery maker Cloetta’s Allsorts Black and White edition follows the original’s lead, reflecting the colourless sweet content. The silver print and matt finishing give a tasty touch to the functional cardboard box.
Intro
Fragile wine glasses are challenging to pack effectively without massive usage of material. Our goal was to provide a sustainable packaging solution for the matter. The target group we had in mind was young adults who are likely to move around for example due to studying before settling down. Wine glasses are commonly packed in a way that doesn't provide enough protection during the transportation. Especially mid-priced wine glasses are often inadequately protected from a logistical point-of-view. This equals escalated reclamation numbers or larger expenses with the secondary packagings. Another thing to be noted is that when glasses have reached their destination the packaging is usually thrown away as useless and bulky.
Transformation
The life cycle of the packaging is extended by offering an alternative function after the product has reached its destination. Through the experience of transformation the packaging becomes a wine rack for three bottles. The rack is rigid and the form allows several modular possibilities. No pieces needs to be ripped off or stored separately and just as easily it can be converted back to its primary form incase the wine glasses need to be protected again for example when moving.
MousseTube is a packaging for children’s food. It won silver in The Institute of Packaging Starpack Awards (European Awards) 2008.Read more
Marks & Spencer was the sponsor of the category. The task was to make a children’s food packaging of carton board.
I found out from many parents that, for example, yoghurt cups are often too big to eat at once for little children. I wanted to create a solution for this problem.
My product is a packaging for mousse, yoghurt etc snack. Being recloseable, it is easy to carry with you and have as a snack where you want without having to eat it all at once. You don’t need a spoon as you can squeeze the food straight into your mouth.
The childer’s food packagings are often very gaudy. MousseTube stands out from the shelf because the packaging is clear and simple. White colour creates a fresh look and it gives an impression of good quality. With the cute animal characters, the packaging is interesting for the children also.
The form doesn’t have any sharp corners or edges which makes it child safe. The big top is good for the child to twist and open.
The product is also completely recycable..
REDWHITE package is made with Elina Ahonen for FOPDA Food Packaging Design Awards by Stora Enso. The main challenge was to make packages more sustainable.Read more
REDWHITE answers for the need of more sustainable packaging for the ready-made-soups and instant noodles. The challenge was to find a carton board solution for these packages.
The material of the REDWHITE package is liquid packaging board. It is heat-resistant and keeps the aromas and flavours strong. The mouth is sealed with glue but can be easily teared open due to the holes which give a facile grip.
By pushing the sides the package forms into a cup. Easy opening is very important when taking into consideration also the eldery, children and people suffering from rheumatism etc.
The geometric form makes an impressive shelf-presence but also fits well in the hand. It needs little space when packed in boxes in stores and warehouses. This also decreases the transportation expences. Using the packaging as the plate for the food gives you less dishes to wash. After the use it can be flattened easily thanks to the creasings on the sides.
