Guinness Signature Cocktail Glasses

Creative Agency: Ogilvy Malaysia
Project Type: Produced, Commercial Work
Client: Heineken Malaysia Berhad
Location: Kuala Lumpur, Malaysia
Packaging Contents: Guinness, Cocktails, Glasses
Packaging Substrate / Materials: Glass

Guinness Malaysia adds new dimensions to the iconic stout.
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served ONLY in its rightful glass.

“To connect with a new crop of drinkers flooded with dozens of alternatives at bars, clubs and speakeasies, we knew that the world’s No.1 selling stout had to go beyond its classic appeal,” said Nick Larkworthy, Marketing Manager for Heineken Malaysia Berhad.

Guinness wanted to be true to their heritage, even while innovating with new concoctions. The ‘Guinness Signature Cocktails’ is a range of Guinness-infused cocktails housed in unique bespoke glassware as iconic as the drink itself.

Just like the famous tulip-shaped pint Guinness is known for, each cocktail comes in its own distinctive glass that hints at the bold cocktail combination inside.

"The fusing of two iconic glasses make a bold statement: the perfect pint is now the perfect cocktail," added Gavin Simpson, CCO of Ogilvy Malaysia.

Available as a limited edition set of three, the centrepieces of the Guinness Signature Cocktails series are the Guinness Espresso Martini, Guinness Black Velvet and Guinness Irish Winter Mist.

To launch the cocktails, Guinness is allowing people to mix their perfect brew on Instagram and find the Guinness cocktail that fits their palate. Test it out here at http://instagram.com/guinnesssignaturecocktails

It also introduces them to the larger family of 20 Guinness Signature Cocktails, complete with recipes - so drinkers can try them out at home as well as order it the next time they’re in front of a bartender.

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Good Knight

Creative Agency: Our Revolution
Project Type: Produced, Commercial Work
Packaging Content: Condoms
Location: Malaysia

Background
Our Malaysian based client is one of the leading manufacturers in condoms. As a country, Malaysia is the world’s biggest producer of condoms with manufacturers contracting to leading personal care brands. Our client saw the opportunity to introduce their own condom brand to the market to capture more of the industry’s value chain. With an ambition to become a leading global mass-market brand, focused on a younger male customer profile, a new brand and packaging suite was required.

Challenge
Malaysia is a conservative country with the median age of a first sexual experience being 23. They have a higher percentage rate in using condoms compared to other nations so it was clear that the message of using condoms did not need to be laboured. The challenge for the brand was to communicate that the condoms are the highest quality in providing protection, without appearing sterile and too functional. It was also important for the brand to express a personality that was light-hearted and appealing to the twenty-something target audience with the undertone that using condoms was being thoughtfully prepared and a sign of confidence.

Solution
We created the brand name ‘Good Knight’ - a nod to the experience the condoms are intended for but more importantly to show that the ‘Knight’ is about protection and chivalry. The symbol of the shield is a shortcut to communicating protection with the end of the shield rounded off to signify the end of the condom. The execution is paired back and simple, avoiding any obvious category codes or cliches.

The masterbrand navy colour dominates on pack, with the shield device carrying the variant colour as well as the sash that stretches across the pack and wraps around the sides of pack. We extended the tone of voice across point-of-sale using the play on words to communicate the light-hearted nature of the brand - making it relatable and relevant.

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A Mild Duty Free Packaging

Creative Agency: The 1984
Creative Director: Andreas Junus
Art Direction & Design: Monica Tifannie
Project Manager: Ryan Makasutji
Project Type: Produced, Commercial Work
Client: PT HM Sampoerna
Location: Singapore & Malaysia (where the product will be launched). Indonesia (The 1984's base)
Packaging Contents: Tobacco

Limited edition Sampoerna A Mild packaging designed exclusively for duty free shops in Singapore Changi Airport and Kuala Lumpur International Airport.

What's Unique?
For this airport limited edition, the box is designed differently from common Tobacco packaging. It has asymmetric structure and opens sideways.

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