BASIC Holiday Gift 2016

Creative Agency: BASIC
Project Type: Produced, Commercial Work
Location: San Diego, CA - USA
Packaging Contents: Hand-Poured Soy Candles, Hot Chocolate Container, Two-Piece custom Candle Container, Letterpressed Holiday Card
Printing Process: Ebony Card with Black Gloss Foil, Duplexed with handwritten script and personal greeting on the back, Glass Printed Candle with letterpressed box

Every holiday season, our team comes together to create a custom handcrafted gift to honor our friends and partners who continue to inspire us and drive us forward into the new year. This year, we created a series of hand-poured candles and a gourmet blend of hot cocoa to bring in the New Year.

Our candles were hand-poured, in-house, using an all natural black soy wax infused with a blend of cedarwood, patchouli, black pepper, and pimento berry essential oils. We poured each candle inside a frosted glass with a custom matte black foil print. Then placed each candle inside a telescoping two-piece box, wrapped in a classic black linen with white foil print.

Our gourmet hot cocoa blend, was packaged inside of a custom matte black tin with white foil print, alongside a custom BASIC mug, and a nib of Godiva Liquor, to keep cozy through the holiday season.

Each care package contained a black-on-black holiday card with a black gloss foil, duplexed with handwritten script on the front and a personalized greeting on the back.

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USG Boral

Creative Agency: SGK
Creative Director Spencer Ball
Strategy Phil Hwang, Ben Chong
Designers Tay Chin Thiam, Edam Ho, Steven Soh
Client Management Anne Kernahan
Project Type: Produced, Commercial Work
Client: USG Boral
Location: Singapore
Packaging Contents: Building products and construction materials

The formation of USG Boral brought together an enormous portfolio of products for the construction industry, both commercial and consumer.

This called for a global pack design with the flexibility to work across a vast array of products and multiple languages.

Our approach was based on the concept of ‘smart pragmatism’. The design was kept as simple as possible, to ensure every product is clearly identifiable by colour and name alone. Often in environments such as poorly lit warehouses and hardware stores. We developed the system in Korean, Mandarin and English typography to ensure product names would work in any language. A vivid palette of colours was created to bring vibrancy to a traditionally industrial category.

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Forward (Student Project)

Designer: Klára Plicová
Project Type: Student Project
Location: Czech Republic
Packaging Contents: Gas cooker
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

Packaging design for a gas cooker is a student project that was created at the Faculty of Design and Arts Ladislav Sutnar. New logo for fictional brand Forward was created and it is all completed by simple vector illustration.

The package is in one piece without the using adhesives. In the first part of the box is a gas cooker itself and in the second part is an accessory - manual with instructions, matches and textile bag.

The idea behind the project is connecting people with nature and capturing the moments from journey.

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Allover Premium Scented Candles

Designer: Spyros Doukas
3d artist: Costis Papatheodorou
Project Type: Produced, Commercial Work
Client: allOver® by athina oikonomakou
Location: Athens, Greece
Packaging Contents: Scented candles
Packaging Substrate / Materials: Paper, Glass
Printing Process: Offset printing

Packaging design and development for a series of premium scented candles. The concept was defined by the creation of a unique, standalone, symbol for each of the three scents (A for Amber scent, J for Jasmine, and F for Fig-scented candle.) The symbols naturally derived from the visual language directives of the AllOver® brand logo. The initials of each scent where then combined to create three unique geometrical patterns, to add a stylish and premium note to the packaging.

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Air Plants Lover

Creative Agency: STUDIOBIUM
Project Type: Produced, Commercial Work
Client: GreenLover HKG
Location: Tokyo, Japan
Packaging Contents: Air Plants
Packaging Substrate / Materials: Translucent Plastic
Printing Process: Screen printing

Air Plants Lover is a specialise in selling of the air plants online store.

We designed Logo and packaging to emphasize clarity of the plants. Packagings are made of translucent plastics, to catch a glimpse of the green, It looks like a wet glass with the night dew.

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Lybo-Zeleno (Lovely Green)

Creative Agency: Brand Brothers
Project Type: Commercial Work
Client: Rusagrohim
Packaging Content: Plant care and fertilizers
Location: Moscow, Russia

Lubo-Zeleno (Lovely Green) – a simple way to make your plants happy.

A new brand of plant care and fertilizers by BRAND BROTHERS is targeted to amateur gardeners. Many of them care about their plants like about pets, treat them as live creatures. But they are not always experienced enough in their choice of a “right” product for plant care and a way to use it. It is essential to help them with advice, make them feel confident about their choice and to let them be sure that their plants will look healthy and happy. To deliver the promise we tell the story of a very warm relationship between a gardener and its plant. All the brand attributes help us doing this, including the brand name, the photo of a favorite “plant-pet” in a frame, the hand-written signs and marks. A Pure-pack form-factor is an untypical solution for fertilizers category which is expected to be more convenient for merchandisers and customers. Also it let us to offer consumers the added value. When the pack is empty – a gardener can use it as a container for seedling. Special cutting marks and a ruler help to define the necessary height of a container for different kinds of plants. The table called “gardener’s calendar” suggests making marks about seeding and nourishing. The additional function of the packaging is valuable to a customer and helps to reduce the unnecessary refuse.

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Kiyoi Product

Creative Agency: Yusuke Taguchi Design
Project Type: Produced, Commercial Work
Client: Kiyoi Inc.
Location: Wakayama, Japan
Packaging Contents: Body wash towels, Cleaning cloth
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

KIYOI 清い = "clean, clear, pure" in Japanese.

A local textile company of Wakayama had kept this base concept to itself. We started to growing the brand that keep cleaning and body-care make your life KIYOI.

Product developments of body wash towel and kitchen cloth more than 100 peaces, from the packaging design to the general art direction, and the interior design planning for the first shop, designed them totally. All products are made in Wakayama, Japan.

For interior design, We designed how to sell the various kinds of material products and it can be displayed together with the product package.

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The Money-box Of Time (Concept)

Creative Agency: Sigaris
Project Type: Concept
Location: A Coruña, Spain
Packaging Contents: Time
Packaging Substrate / Materials: Metal, Polyester, Paper, Sticker
Printing Process: Printing

Money-box of time, Sigaris New Year's Eve Sigaris New Year's Eve present
If you had an hour or a half an hour free, what would you do?

We asked this question to a group of people and their answers were doing things by themselves, a brief time alone. So this Christmas we decide to give our friends and clients the gift of time. A time set apart just for them. We sent them a money-box with instructions, a can opener to open it and a suggestion to keep saving time along 2017 for themselves.

“The money-box of time isn't to save money but to set apart time to do what you want. We have managed to save a lot during 2016, and we're going to reinvest it. We share our savings with you: a good time, five hours and some ideas to invest in yourself.

Take your time out of the money-box to spend and remember to keep saving to become the best investor of time. Happy New Year 2017”

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Zdravé Sviečky

Designer: Silvia Boorová
Project Type: Produced, Commercial Work
Client: BioBeauty.sk
Location: Slovakia
Packaging Contents: Candles (logo and label design)
Packaging Substrate / Materials: Paper

Painted and graphically processed labels for healthy soy wax candles and aroma lamps do.

What's Unique?
The labels are hand painted and graphically processed, prepared according to the wishes of the client.

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Pyramida

Creative Agency: Reynolds and Reyner
Project Type: Produced, Commercial Work
Client: Pyramida
Location: Kyiv, Ukraine

Pyramida: Brand of Kitchen Appliances from Ukraine
Pyramida is a confident leader in producing ovens, fryers and stove hoods throughout the Ukrainian market. It is the ready solution triad in united style that determines brand concept ‘equipment in the center of kitchen’. Perfect in the exterior means the appliances have successfully stood numerous challenging tests within the conditions of various professional culinary projects such as Master Chef at STB and others. Constant improvement of the product, conformity to the global interior fashion trends, as well as distribution through the international market prove the brand to be reloaded in a new European presentation.

The updated style reflects the key standards of the new generation equipment production in its best way. You will never find fancy decor here, while the exceptionally corporate identity smile element taken from Y letter of the title appears within the main purple background. Such smiles are easily combined in funny patterns thus dramatically increasing brand recognition level. The red square existing in the previous style never disappeared but found its renaissance within the structure of P, A, M and D letters of the name, providing the font with the own unique style.

The additional colors, such as red, turquoise, yellow express the novelty brand idea, as well as its readiness to act both in laconic hi-tech style and offer the venturesome design decisions. Contrasting and expressive they emphasize consumers’ interest and confirm brilliance and manufacturability effect. Within such European look it is easy to follow efficiency and exclusive style tendencies advertised by Pyramida.

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PlantAid (Student Project)

Designer: Choi Hye Jung
Photographer: Kyu Yeon Kim
Project Type: Student Project
School: Hongik University
Course: Design Studio (4)
Tutor: Hyunkyoung Park
Location: Seoul, Korea
Packaging Contents: Plant food, Bark, Gravel, every product for plant
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

PLANTAID is a plant first aid brand that pursues a healthy life with healthy plants. In these days, plants are friends who comforts and heals people. I wanted to work on packaging of supplement for plants from the thought that I would like to help when such a thankful friend is sick.

Brand naming,PLANTAID is a compound word of plant and first aid. PLANTAID has two meanings. One is cure for plants, and the other is cure by plants. We make plants healthy and plants make people healthy. I wanted to use the symbol and color that reminded me of first aid kit and medicine to deliver the brand.

Growth supplements, main products, have flower, foliage plants, succulent product line. Each package is designed with botanical arts of the product plant and sub colors, which makes easy to understand the product. Also, PLANTAID has pill type plant food, bark, gravel soil and everything needed for a healthy life with healthy plants.

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A Wes Anderson Film (Student Project)

Designer: Konstantina Vatavali
Project Type: Student Project
School: TEI of Athens
Course: Graphic design
Location: Athens, Greece
Packaging Substrate / Materials: Wood, paper, plastic

This project discusses the DVD’s special edition of Wes Anderson’s film, Grand Budapest Hotel, in the range of packaging lesson, during my studies on the Erasmus program.

The main purpose of this packaging is the best possible promotion of the film. The package consists of a wooden box. Except of the DVD, it also contains some badges, a calendar, postcards, bookmarks, coasters and a book with information about the movie.

This is a movie that describes the life story of Ms. Moustafa, who started working at the inter-war period, as a bellboy, at the luxury hotel «Grand Budapest», in which is now the owner of. Doses of black humor and a color palette that gives a detailed worked, aesthetic and atmospheric style that brings us close to Rococo.

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Dishwasher Tabs

Creative Agency: BrandLab Moscow
Communications Manager: Anna Aksyonenko
Project Type: Produced, Commercial Work
Client: OPPO
Location: Moscow, Russia
Packaging Contents: Dishwasher tabs
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

OPPO is an innovative Russian product, which has all chances to become a serious rival for global brands on the shelf. Before it appeared on the market there were almost no local affordable analogues. However, an economic crisis and international sanctions opened this perspective niche for Russian producer.

OPPO is a real ecological ambassador, it contains no phosphates, SAS, chlorine, fragrances or coloring agents used by many home care goods manufacturers. Developed in cooperation with German technologists and ecologists, the original OPPO formula guarantees the highest level of safety and environmental protection.

The name of the brand, offered by the client, is an acronym for two benefits - OPtimal safety and POsitive result. Brand platform, logo, packaging design, corporate icons and visual communications are designed by BrandLab agency.

The atmosphere of natural purity and dishwashing excellence are reflected in brand`s design, full of air, light and confident calmness. The central subject of saucers and a cup is related to the logo, which reminds a dishwasher power button and the original circular shape of tab.

The gem of the brand is OPPO`s special series for gentle washing of kid’s dishes, which got the original «baby» pattern.

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Shahrazad Aromas Incense Sticks (Student Project)

Designer: Eric Collier
Project Type: Student Project
School: University of Wisconsin-Stout
Course: Product and Packaging Design
Tutor: Nagesh Shinde
Photographer: Bill Wikrent
Translator: Ayad Alfahad, Shatha Al Shehri
Location: Menomonie, Wisconsin
Packaging Contents: 30 Incense Sticks, Poster Included
Packaging Substrate / Materials: Paper, Cardboard, Plastic
Printing Process: Digital Printing, Screen Printing, Lasercutting

The scent is called "Pharaoh's Palace. This product is unique in that the sticks are rolled inside of a poster that comes free with the purchase. This brand is also bilingual, including Arabic and English. The poster is screen printed and designed around the scent. Thirty Incense Sticks come in a pack.

The design was heavily influenced by Arabic architecture and artwork. The calligraphic intricacy of the Arab world is absolutely stunning, and incorporating that in the design was very important.

The colors were directly influenced by the many tombs of Pharaohs recovered in the ruins of ancient Egypt. The glimmering gold complimented with a royal blue resonated the perfect empirical taste of a pharaoh.

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Words of Welcome

Creative Agency: DDB Berlin & MediaMonks Amsterdam
Project Type: Project for a good cause
Client: Berliner Stadtmission
Location: Germany
Packaging Contents: Basic Daily Needs
Packaging Substrate / Materials: Box Tape
Printing Process: Flexography

Situation
Germany has welcomed over one million refugees displaced by the conflict in Syria. Asylum seekers face new challenges in Germany: the majority of Syrian refugees cannot understand the German or English and are unable to read the Roman alphabet. This language barrier makes communication between asylum seekers and caregivers extremely difficult. The German government states that integration and basic communication are essential in providing meaningful support.

Idea
Words of Welcome is a design concept that turns every aid donation into a German language lesson. Together with language experts, we developed a phonetic system that combines German language and the Arabic script. We created phonetic transcriptions for the names of the most essential items and created a new label for these products. By reading these labels aloud in Arabic, refugees can instantly pronounce the word in perfect German. With every relabeled product refugees add a new German word to their vocabulary.

Solution
To achieve our goal of helping to bridge the communication gap we had to keep costs and logistics to a minimum while ensuring that our impact was substantial. The idea needed to help Syrians learn the German language but also needed to be easily implemented by volunteers in crowded and often chaotic camps. We focused on the first 28 words every refugee should learn in German; the names of the essential items they need every day. We then created a design system to help learn these words and applied them directly to the items as a replacement label. With every aid product they received they were able to learn the word and subsequently ask for this item in fluent German.

In collaboration with multiple refugee shelters, we selected the most essential products that serve the basic needs of the refugees. Next, we developed a phonetic system together with language experts to create phonetic transcriptions for the names of these items. To support as many people as possible, we created these transcriptions in three languages: Arabic, Farsi and Urdu.

By printing the transcriptions on a simple roll of box tape we made it easy for volunteers and refugees to repackage the donations on site. The tape uses 7 different colours representing different product categories – helping to differentiate food, sanitary, medical and baby products. The Words of Welcome platform caters for the first 28 words every refugee needs to learn so they can communicate their basic needs: Sanitary towels, Toothpaste, Plasters ( Band Aids ), Batteries, Water….

An online platform enables people to help spread the word to other citizens, brands and corporations to attract new sponsors.

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Elixir Shop - Essential Blends Branding

Designers: Meroo Seth and Nachiket Jadhav
Project Type: Produced, Commercial Work
Client: The Elixir Shop, New Delhi
Location: India
Packaging Contents: Essential oils
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

Branding and Packaging done for Elixir Shop, a brand by Look Beyond, is a family company that brings you authentic and natural essential oil based products. Started in 2015, Elixir Shop believes in only chemical and preservative free products that help you with your hair, skin, and body. Their range also includes products for your home. From their exceptional oil serums to moisturizers and balms, Elixir shop aims to excel and bring you the finest quality products.

They create skincare products that are as simple as possible. Pure ingredients, readable labeling, honest recipes made with lots of understanding, care and love. When it comes to cosmetics, they are more interested in health and nature and purity of product. The products are artisanal, handcrafted, with only natural ingredients.Considering the nature of the brand. The symbolic form of lotus is inspired from how it symbolizes purity. The lotus form suggests how some drops of pure oils can give an amazing glow to skin and heal. The floral form depicts the natural factor of the products. The logo as a whole shows life in a pure form. The look and feel of the brand is modern, refined and elegant in nature.The product is working with nature’s pure harmony and it symbolizes a hope to touch as many people as it can with its positivity and aura.

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Norm

Creative Agency: Paradox
Designer: Shamil Ramazanov
Project Type: Produced, Commercial Work
Client: Norm Cement
Location: Baku, Azerbaijan
Packaging Contents: Cement packaging
Packaging Substrate / Materials: Paper

Norm Cement is a leading cement brand in Azerbaijan.

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Magnetic Star (Concept)

Designer: Seoev Alexey
Project Type: Concept
Location: Rostov-on-Don, Russia
Packaging Contents: Metallic primer
Packaging Materials: Metal, paper

The packaging for the metal primer containing particles of iron. This solution is applied on various surfaces to provide them with magnetic properties.

The design of the label has been inspired by the styling of the album cover of a band playing heavy metal music. The visual game is based on the tune in the names of musical genre and solution for application to walls. The legend of the brand reveals the concept of the product: "Each string craves to the depths of its steel core for rough guitar riffs, unrelenting drive, and crowds of enthusiastic fans. However, those metal threads, which have experienced tension on the legendary electric guitars, are the heroes of the scene and, being exhausted of the frantic pace, crave for something completely different. They imagine their last chord as the apocalyptic heat of a melting furnace, decomposing them into atoms to give another life in the metal primer Magnetic Star. The coating has a strong craving for creativity." Heavy metal is still alive!

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Manifesto Of Type (Student Project)

Creative Agency: Jordan Lee
School: University of Tampa
Course: Typography
Tutor: Brooke Scherer
Project Type: Student Project
Location: Tampa, USA
Packaging Contents: Coaster Set
Packaging Materials: Neenah Paper

This is a large student project that I created. The goal was to create expressive typographic quote designs, which need to be binded or packaged in a unique way. For this assignment, I created a coffee table book and coaster set based on quotes from The Designer Says: Quotes, Quips, and Words of Wisdom by Sara Bader. Throughout the next few pages you will see a collection of photographs of my final design and packaging.

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Stella Home (Student Project)

Designer: Erene Semanderes
Project Type: Student Project
School: Pratt Institute
Course: Packaging Design
Location: Brooklyn, New York
Packaging Contents: Cleaning Products
Packaging Materials: Plastic, Aluminium, Paper

STELLA brand was an assigned project from my packaging design class at Pratt. The task was to choose a product market, take the "STELLA" name and create a unique brand identity that would ultimately maximize shelf impact. I chose eco and animal friendly cleaning supplies and ultimately branded it as "STELLA HOME".

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