Forage Cereal

Creative Agency: Tyson Sheean Creative
Photographer: Lachlan Moore
Project Type: Produced, Commercial Work
Client: Forage cereal
Location: Melbourne, Australia
Packaging Contents: Breakfast cereal
Packaging Substrate / Materials: Cardboard
Printing Process: Offset

The team at Forage cereal took on the initiative to develop a smaller, convenience style pack to compliment their existing range, which offers premium quality ingredients for the ever growing paleo and gluten free markets.

Forage needed a refresh to launch its new offering that reflected their honesty and passion for creating nutritionally balanced and naturally sourced breakfast cereals.

Creative Director Tyson Sheean said: “The aim of the update was to convey Forage’s quality and nutritionally developed ingredients, without losing its natural look and feel. The convention in the category is to cut away at the packaging so the consumer can see the product, this is detrimental as it lets light in and damages the seeds and nuts inside. We opted for mouth watering product photography instead to showcase the ingredients.”

Since the refresh, Forage has continued to build sales growth with its core audience by distributing into more specialty supermarkets across Australia and New Zealand.

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Lillevik Alpine

Creative Agency: makebardo
Project Type: Produced, Commercial Work
Client: Lillevik Alpine
Location: Queenstown, New Zealand
Packaging Contents: Cider

Lillevik Alpine is a new brand of apple cider based in Queenstown, New Zealand with strong European influences. Without artificial additives this refreshing cider has a perfect balance of sweet with a powerful flavour.

Concept
We’ve created a logo based around an attractive illustration shield. The design of the shield was inspired by the name ‘Lillevik Alpine’ that refers to a family holiday home in Norway belonging to the maker of the Cider.

Regarding the morphology of the shield we decided to work with lines, responding to the connection between Europe and Oceania. This is one of the main values that the brand has.

We wanted to reflect the origins of the maker, since the taste of the cider blends between a traditional European flavour and the freshness and modernity of Oceania. Our goal is to communicate an honest identity of a product with a simplicity that makes it great. It is important to clarify that the decision to create a shield was not based on defense or heraldry. The family’s memories and special moments in their Alpine house are reflected and commemorated in this small postcard.

There is a relevance and intention that underpins every choice. The typography, colour palette, label material and print finish, all give to Lillevik Alpine Cider an impactful and appropriate visual identity. We believe that the blue shield over the red background creates a personal and different approach in this product category that generates an impact on the street.

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Kombucha Zest

Creative Agency: Jam&Co Design Pty Ltd
Project Type: Brand Design
Client: Kombucha Zest
Location: West Gosford, Australia
Packaging Contents: Organic Health Drink

Jam&Co were tasked to develop a revolutionary brand for Kombucha Zest. Once the brand was developed we then needed to translate this into new packaging for a range of different flavours.

The new brand mark has a changed hierarchy to emphasise zest and we added …for life to reflect the energetic, adventurous personality. The vibrant colouring and new flavour names were created to convey the young, sexy, fresh target market who are health conscious, social and vibrant.

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Stolen. Volume Five

Creative Agency: Lucy Guernier
Cover Illustrator: Jaimee Paul
Project Type: Produced, Commercial Work
Client: Stolen Publications
Location: Melbourne, Australia
Packaging Contents: Hardcover Book
Packaging Materials: Paper

Stolen is a bi-annual publication created in 2013 which supports analogue artists and their art. Volume Five is a bumper issue containing over 150 pages and featuring more than 110 artists from 22 countries across the globe, including Egypt, Japan, Italy, Panama, Slovenia, Netherlands, and Brazil. In addition to the beautiful analogue artwork, Volume Five now also includes quotes and comments from the artists themselves; explaining inspiration, creative process and output.

At Stolen, we love the tangible and the tactile. Volume Five features a 3mm board cover, with Jaimee Paul’s hand-drawn beautiful Sumatran tiger printed on custom embossed paper, with a purple foil on the front and back. The packaging was designed to protect the book while being handled in retail stores, whilst still showcasing part of the cover. A purple foil over black card creates mystery whilst tying back into the cover.

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Kapiti Milk

Creative Agency: Curious Design
Senior Designer: Monique Robins
Illustration: Jo Tronc
Project Type: Produced, Commercial Work
Client: Kapiti
Location: Auckland, New Zealand
Packaging Contents: Milk
Packaging Substrate / Materials: Plastic

As renowned producers of speciality cheeses and high quality ice cream, it made perfect sense for Kapiti Fine Foods to launch their own milk range. As you’d expect though, this is no ordinary milk-it is a premium, organic product that delivers on the Kapiti promise of quality, freshness and innovation. It’s as close as you can get to pure cows’ milk, with nothing added and nothing taken away.

Such a premium product obviously needed packaging that reflected all of these qualities. Firstly a proprietary bottle was created that featured an embossed Kapiti logo. A simple, classic shape that evokes all of the cues of a bygone age-when milk was delivered to your door in a glass bottle. Curious was then commissioned to create the packaging tone of voice to complement this. Our goal from the outset was to allow the rich, creamy quality of the milk to be the hero to the consumer and unencumbered by excessive visual ‘noise’. This was achieved by using transparent labelling, simple colour coding for each variant and an emphasis on classic typography and iconography-with a contemporary edge. The key feature of the product (organic) and the supporting lettering were handcrafted by artist Jo Tonc to reflect the care and attention that Kapiti lavished on creating this outstanding range of milk. All in all, a sophisticated solution for a very sophisticated brand.

As usual, Curious has delivered.

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Whitrow Wines

Designer: Esteban Tolosa
Project Type: Concept
Location: Australia
Packaging Contents: Wine
Packaging Materials: Paper

This particular project had as its main characteristic, the use of art, to tell a story.

In this case, I made the sculpture of a woman, who is becoming a grapevine or grape plant. To make this sculpture, I had to use several tools. Mainly, use 3Ds Max, for modeling and vRay for the final render of the sculpture, with vines and leaves. The final process, with atmospheric effect, wind and degradation, was done with Photoshop.

For this project, two models were made, one in daytime environment, for wines with white paper label and one with night atmosphere, for black background labels.

The production of this wine is handmade and artistic, and that is why the importance of using art, and stories.

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Woolworths Australia Gold Range

Creative Agency: Boxer & Co.
Senior Designer: Danka Gralik
Creative Director: Mark Haygarth
Project Type: Produced, Commercial Work
Client: Woolworths Australia
Location: Sydney, Australia
Packaging Contents: Various Food
Packaging Materials: Various

Boxer & Co. were commissioned to redesign the Woolworths Gold brand, giving the supermarket’s premium line a fresh look to appeal to customers in the lead-up to Christmas.

Within the portfolio of Woolworths brands, Gold has been repositioned as a seasonal offering for customers. The new design is a modern, multicategory brand, sparking joy and excitement around the key idea of celebration.

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Haps Handy Bugs Pliers (Concept)

Art Director, Designer:: Igor Mitin
3D Artist: Alina Balgimbaeva
Project Type: Concept
Location: Melbourne, Australia
Packaging Contents: Building tools
Packaging Materials: Paper

THE TASK
HAPS is a hardware store. Under the marketing plan, a number of the measures have been proposed to the clients in order to increase the buyer loyalty. One of these steps is a small promotional gift for the purchase. It has been supposed to make a present for the buyers such as the bathroom accessories and tools needed for household and for plumbing issues. For example, a kit of pliers. Pliers are tools needed in any household, but any gift from the company should be a memorable advertising thing. We have offered to create an unusual package for the pliers to make the buyers smile and surprised.

THE SOLUTION
It is not difficult just to paint the package in the brand colours, but we would like to make the pliers to disappear, to dissolve in any other image. Thus, it would be interested for a person taking the package to look thereupon.

Therefore, these bugs have appeared. Body shape of most bugs looks like pliers. Powerful teeth are jaws. Rigid shards are going away as plier handles. Various sizes and types of bugs in the nature allow to us to make various body configurations to demonstrate variety of the pliers. The similar colours of shell (yellow and black) combine all bugs into the entire brand set.

The name “HAPS HANDY BUGS” refers to the image of 'HANDYMAN' – a fixer, craftsman, a person who is capable to fix everything. The word-play slogan is 'These BUGS fix any bugs'. The term 'bug' (defect) is derived from the programmer slang and becomes the common word to describe everything that works improperly.

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Cricketers Arms

Creative Agency: Bonney Creative
Project Type: Produced, Commercial Work
Client: Asahi Premium Beverages
Location: Melbourne, Australia
Packaging Contents: Beer

Cricketers Arms has its heritage anchored in post-game mateship – sharing a beer after a long day in the field and embracing traditional sporting values; etiquette, camaraderie and achievement. Asahi Premium Beverages approached Bonney Creative to develop a solution that not only addressed the brands positioning and awareness challenges, but unearthed its unique brand story – one that celebrated a nostalgic Australian cricketing era.

The romantic nature of these bygone days inspired a masterbrand solution that celebrated collective characteristics of the Cricketers Arms brand through each of its individual brews – Keeper’s Lager, Captain’s IPA, Journeyman Mid and Spearhead Pale Ale.

The heroic new monogram symbolises unification and togetherness – paying homage to the spirit of the brands ethos and its founding two partners. The interwoven ‘A’ and ‘C’ have been hand-crafted and are unique to the brand’s distinctive assets.

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KGB Vodka

Creative Agency: Bonney Creative
Project Type: Produced, Commercial Work
Client: Asahi Premium Beverages
Location: Melbourne, Australia
Packaging Contents: Pre-mixed vodka

KGB Vodka is a pre-mixed vodka brand with origins in New Zealand and is the No. 1 ready-to-drink in the South Korean market. It’s not a heritage vodka brand with hundreds of years of family history, quite the opposite. KGB Vodka is a modern day brand with a bold attitude and they proudly move to the beat of their own drum. Unfortunately, with increasing pressures from emerging RTD products in the market, KGB Vodka required a rejuvenation to help maintain it’s relevance with millennial consumers and give it a new direction.

An integral element to the relaunch of the KGB Vodka masterbrand was the modernising and crafting of the KGB Vodka wordmark and star device and the creation of a new visual language system that gave the key asset new meaning. The ‘KGB Vodka Look to the Stars’ system was inspired by the night sky – the constellation a visual metaphor that sets the scene for the brand to connect with its audience with wonder, energy and infinite possibility.

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Struman’s Organic Beer Co.

Creative Agency: Bonney Creative
Project Type: Produced, Commercial Work
Client: Struman’s Organic Beer Co.
Location: Melbourne, Australia
Packaging Contents: Organic Beer

Conceived over a beer by a few good mates in a Sydney pub, the question was asked “why can’t we get a range of quality organic beers at the bar?” Working from an insight that was close-to-home, The Struman’s guys saw a gap in the beer market for a great quality organic brew; available at all their favourite drinking haunts.

Words like ‘natural, accessible, and warm’ have been bandied around freely during the creative journey – credibility and integrity are at the heart of the brand “Just tell it how it is”.

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HANAMI

Creative Agency: Eve Warren
Project Type: Produced, Commercial Work
Client: HANAMI
Location: Australia
Packaging Contents: Vegan Cosmetics
Packaging Materials: Paper

HANAMI is an Australian independently owned cosmetic company with a conscience, providing premium quality, cruelty free cosmetics and promotes the message of self-love through self-expression. HANAMI is 100% vegan, mineral based, and completely and utterly palm oil free.

I was commissioned to develop the HANAMI brand and identity, along with a packaging range that focused on pattern as the key visual element.

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Archie Rose Virgin Cane Spirit – Limited Release No. 1

Creative Agency: Squad Ink
Creative Director: Matthew Squadrito
Designers: Ruby Grose, Cristie Stevens
Illustration: Jamie Brown
Photography: Lucas Peng
Project Type: Produced, Commercial Work
Client: Archie Rose Distilling Co.
Location: Sydney, Australia

Virgin Cane Spirit is the first Limited Release product from Archie Rose Distilling Co. in Sydney, inspired by French Colonial Rhums of old. Unlike conventional unaged rums that use molasses, Virgin Cane Spirit is made from freshly cut and pressed green sugar cane, which is fermented and then distilled.

Designed by Squad Ink, the packaging celebrates this rare spirit-making tradition with a label design that offers customers a closer look at the journey from harvest to distillation.

Archie Rose founder Will Edwards talks of the laborious process – “Locally-grown Australian green sugar cane is cut and pressed into fresh juice within 12 hours of harvest. Selected yeast strains are added immediately to kick off the fermentation process and the juice is transported to the distillery, already fermenting overnight. The fermented wash is then triple distilled in our copper pot stills”.

This grass roots approach to the distilling process is attributed to the seasonality of the raw ingredient and the laborious journey required to pull it off. Hence, Virgin Cane Spirit is a limited release of only 2,000 bottles, making it a very rare and boutique spirit.

Our challenge was to deliver a design that reflects the relationship between these two characteristics.

The organic colour palette of soft tans and rich greens with a loose etching style illustration (thanks to LA-based artist Jamie Browne), captures the raw and hand made nature of the spirit. Whilst the gold foil with sharp geometric borders and indulgent solid panels elevates the product to a premium status.

With the first Limited Release spirit out in the wild, we’re very keen to see what the fellas at Archie Rose are cooking up for their next release!

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4 Pines Brewing Co. - The Black Box

Designers: Lucy Edison, Tim Waters and Pete Ogden
Project Type: Produced, Commercial Work
Client: 4 Pines Brewing Co.
Location: Sydney, Australia
Packaging Contents: Beer
Packaging Materials: Card, glass

From the 4 Pines Brewing Co. the 'Black Box' tells the story of the blackest of tipples and the tales of madness behind them.

The brewers at 4 Pines have held up a light to the murky history of these ales and revealed all. When the customers hold up the Black Box bottles to the light, they too can reveal all - the labels were printed with spot varnish on matt black stock. The curious will be rewarded with millennia of brewing history when light falls across the varnished copy and designs. From darkness comes enlightenment...with only a single gold foil flame lighting the way.

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Coco and Lucas' Kitchen

Creative Agency: Boxer & Co.
Project Type: Produced, Commercial Work
Client: Coco and Lucas' Kitchen
Location: Sydney, Australia
Packaging Contents: Healthy kids frozen meals
Packaging Materials: Card, paper, mulch

Coco & Lucas’ Kitchen was born out of entrepreneur Diem Fuggersberger’s vision to nourish fussy little eaters. The product is a range of healthy, nutritious, home-cooked frozen meals. The sort of delicious food you would make yourself if you just had the time.

Coco and Lucas are the founder’s daughter and nephew – one a fussy eater, the other restricted by food intolerances. As the inspiration behind the range, it was only right that their names become the brand moniker.

The packs have a range of rustic background textures like painted walls, cardboard and wooden tables. The product photography is editorial and homely in its style. The free-flowing logo is crafted to appear creative and ‘of the hand’. and is grounded by a serif font for the word ‘kitchen’.

Street-art has inspired the style of the photographs of Coco and Lucas themselves, which feature on the pack. With the addition of a large paint daub to house the logo, the overall feel is modern, approachable and scrapbook like.

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Hen'sTeeth Wine

Creative Agency: Voice Design
Art Direction: Anthony De Leo
Custom lettering: Jordan Metcalf
Project Type: Produced, Commercial Work
Location: Australia

This wine by Longview is an exclusive, small batch Shiraz—hence the name ('as rare as hen's teeth'). Drawing upon the notion of something that is rare and precious, the rich and ornate gold lettering makes it clear that this wine is unmistakably special.

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T2 Tea Mini Fruits

Designed by T2 Tea in house design
Designer: Christopher Stanko
Structural Design: Metsa Board
Paperboard Supplier: Metsa Board
Project Type: Produced, Commercial Work
Packaging Content: Tea
Location: Melbourne, Australia

Imagine wandering through bustling markets and enchanting souks lined with alluring scents, quirky wares and exotic flavours. A basket of sweet bananas to your left, freshly cut watermelon up ahead. Inspired by bountiful fruit baskets found in bustling marketplaces, T2 Fruits is part of T2’s 2016 Christmas campaign, The Grand Most Exotic Bazaar. Just as nature intended, the T2 Fruits packaging is 100% glue less and environmentally friendly. The design is printed on Metsä Board’s uncoated fresh fibres paperboard to echo the natural feel of the fruit, while the logo has been reworked to resemble tiny fruit stickers. With practicality in mind, T2 Fruits were designed to make it easy for the teas to be popped inside during assembly. Filled with some of T2’s most loved teas, T2 Fruits is a fruit-fuelled festival of flavour.

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T2 Tea Christmas 2013

Designed by T2 Tea in house design
Designer: Christopher Stanko
Project Type: Produced, Commercial Work
Packaging Content: Tea
Location: Melbourne, Australia

Sip-worthy tea boxes and packs from T2 tea to inspire your next cuppa.
At T2, we’re about reinventing and reimagining the humble tea leaf, and sharing our teas with anyone who’ll listen. We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.

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The Contact Gallery Wine Selections

Creative Agency: WhatCameNext_
Project Type: Produced, Commercial Work
Client: The Contact Gallery
Location: Australia
Packaging Contents: Wine
Packaging Materials: Paper Label, Glass

The Contact Gallery approached brand agency WhatCameNext_ to create a range of wines to be sold through their cafe restaurant. The collection was a collaboration with Australian wine producers and the gallery, with a desire to focus on the art and creativity that the gallery promotes. Each wine was titled taking inspiration from paint colours blended with cultural references, such as Carmen (Georges Bizet's opera) Red or Ringwold (a 1970 science fiction novel by Larry Niven) Green to create bright, expressive and premium expressions for each variety with an extra depth of meaning. The range is exclusive to the gallery.

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T2 Tea Core Range

Designed by T2 Tea in house design
Designer: Christopher Stanko
Project Type: Produced, Commercial Work
Packaging Content: Tea
Location: Melbourne, Australia

Sip-worthy tea boxes and packs from T2 tea to inspire your next cuppa.

At T2, we’re about reinventing and reimagining the humble tea leaf, and sharing our teas with anyone who’ll listen.

We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.

Read more