Fruna

Creative Agency: Brandlab
Project Type: Produced, Commercial Work
Packaging Content: Candies
Location: Peru

Fruna is the oldest and most loved soft candy of Peru. It had its best moment in the 80's following a series of commercials that had a highly sticky jingle: the 'Frunacatoinga', which was based on the main characteristic of the product, its taffy texture. 'Frunacatoinga' is rebound and jump. This was the inspiration for the great challenge of redesigning Fruna. We rescued what made the brand shine. We created an identity by returning to the iconic colors and elements of the brand, we illustrated the fruits by modeling plasticine, which gives Fruna a more modern, sweet and fun appeal. The final result, a very strong identity, with a very playful logo, current, but above all, a visual identity that respects the essence of the 80's brand.

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Drink The Force (Concept)

Designer: Christian Rivera
Project Type: Concept
Packaging Content: Drinks, beverages
Location: Peru

Christian Rivera cheekily designed this Star Wars paper cups concept. Using straws as an comical extension to the lightsabers, it will certainly turn some heads holding the cups.

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Razzle Dazzle

Creative Agency: Futura
Creative Director: Eileen Wong
Account Manager: Maria Jose Bustamante
Designer: Sandy Bocanegra
Project Type: Produced, Commercial Work
Client: Coexa Export
Location: Lima, Perú
Packaging Contents: Orange Fruit, Citrus, Tangerine
Packaging Materials: Carton

Packaging for citrus exports. We wanted the product to have a package design that would transmit the brand's spirit, complement it and highlight it. Razzle Dazzle is bright, bold and surprising.

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Cemento Sol

Creative Agency: Brandlab
Project Type: Produced, Commercial Work
Packaging Content: Cement
Location: Peru

There are few brands that fail to meet 100 years, and even fewer have the capacity to reinvent itself.

Sol es el cemento is Peru's oldest cement company and it has involved in some the most important works of Lima like the National Stadium, the Expressway, the Rebagliati Hospital and many of our homes. The rebranding moved to reinvent its origins, paying tribute to the first bag, found in a publication of the Trade 100 years ago.

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Peruvian Pisco - El Boquerón

Creative Agency: Sed Estudio
Designer: Jose G Bernal
Photos: Andrea Gianella
Project Type: Produced, Commercial Work
Client: Pisco El Boquerón
Location: Lima, Perú
Packaging Contents: Pisco (Brandy)

Peru is a country mostly related to Machu Picchu, mountains, incas and llamas. But Peru has also an amazing coast by the pacific ocean, wide shores and land to grow high quality grapes. Grapes from which Pisco is distilled. A very popular Peruvian brandy used as the main ingredient for many national cocktails such as pisco sour and chilcano.

Pisco 'El Boqueron' was born in Mala, a village just a few kilometers away from the capital, after a married couple chose to retire there and build a refuge to enjoy life. The label tells the story of their everyday life: farming the land, rising Peruvian horses (caballo peruano de paso), cooking in clay pots, contemplating stunning sunsets and, time to time, listening the roar of “El Boqueron” (a cave by the shore) when the sea awakens.

Sed Estudio was in charge of this packaging design.

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Kinder

Nicolas Gjivanovic designed this latestt CD album for his own Peruvian rock band called Kinder.
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