Lovegreece for Metaxa

Designed by Konstantinos Karavellas/ Casablanca
Project Type: Produced, Commercial Work
Client: The House of Metaxa
Location: Athens, Greece
Packaging Contents: Spirit
Packaging Materials: Paper, Glass

The Metaxa by Lovegreece project is a collaboration between two iconic Greek brands, one of 125 years old and one of just 4. METAXA is the producer of the famous liquor products from Greece and embodies a unique craftsmanship, that combines precious Muscat wines from the Aegean islands with fine wine distillates. Lovegreece is a visionary young designer company famous for its 100% Greek cotton t-shirts and bags and its “Greek Chic” minimal aesthetics and it was founded in 2012 by brands designer George Hatzizahariou. In 2016 The House of Metaxa commissioned Lovegreece to design a new Limited Edition of the iconic METAXA 7 Stars. The creative project was about bringing to the iconic spirit a contemporary Greek feeling. The Limited Edition of METAXA 7 Stars signed by Lovegreece, proposes fresh colors and design bringing a unique summer touch to the iconic spirit: The mix of gold, blue and white colors instantly evokes the Cycladic landscapes and architecture, the golden touch of the sun and its magic reflection on the Aegean sea, as well as the gold color of METAXA 7 Stars. The global design is highly inspired by the Greek “evil eye”, the signature of Lovegreece, in a minimalistic and modern way. To complement their creative work for METAXA 7 Stars, Lovegreece has designed a Collectors’ Exclusive Line of 100% Greek cotton T-shirt, Bags and other Misc. Products like Keychains and Diaries under the branding “Lovegreece for Metaxa” Lovegreece also designed the global branding for promotion stands as well as advertisements for the inflight and airport magazines.

Awards: The Metaxa 7 Stars by Lovegreece Limited Edition has been awarded the Bronze Medal at the Drinks International Challenge Series in Travel Retail Exclusive of the Year category for 2016.

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Colloca Estate Wine Label

Creative Agency: the Labelmaker
Designer: Jordan Jelev
Client: Colloca Estate, USA
Calligraphy: the Fontmaker
Photo: Jordan Jelev
Project Type: Produced, Commercial Work
Client: Colloca Estate, USA
Location: Fair Haven, New York, USA
Packaging Contents: Wine
Packaging Materials: Glass bottle, paper, hot foil, transparent varnish, screw cap, cork

Colloca Estate wine label – where Calligraphy is everything

Colloca Estate wine label is one of those labels where Calligraphy is almost everything. Started with simple writings this brand new hand-lettered Colloca logo has never seen a pencil or sheet of paper. Like many other works of ours, it was born on a Wacom Cintiq digital tablet which means that it is 100% digital. We did our best to refine every detail and make every curve as smooth as possible. Positioned in large size at the center of the label it makes the whole bottle stand out among almost all other wines on the shelf. The logo is overprinted with raised transparent varnish against white smooth background which emphasizes elegantly its presence.

The front label is created in two parts. At the bottom one we tell a short story about each wine showing a photo of the real grape variety in the center of the text. Of course we have elegant and calm gold hot foil to make the whole picture shine.

Colloca Estate "We were thrilled to be recognized by receiving the Double Gold Packaging Award for our 2013 Riesling at the 2015 Fingerlakes International Wine Competition." The award, sponsored by Waterloo Container, assembled a team of judges by Executive Vice President of Sales & Marketing Togo DeBellis, of Waterloo Container, that included marketing professionals, packaging manufacturers and Waterloo Container employees.

Judging was based on innovation and package design, including container, label, closure and shelf impact. The award was given to two wineries in seven of the competition categories: Merlot, Riesling, Cabernet, Ice Wine, Cab Franc, Fruit Wine and Chardonnay. Over 3700 Wines were in the competition."

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Kypers Sunglasses

Creative Agency: Bestiola Studio
Designers: Aïda Font & Jordi Ferràndiz
Project Type: Produced, Commercial Work
Client: Kypers
Location: Barcelona, Spain
Packaging Contents: Sunglasses

Kypers is a brand of sunglasses, they needed a package that reflects the brand identity, young, bold and daring.

We design rigid cardboard boxes and tubes lined with metal lid with geometric artwork fluorine colors. A strong and powerful proposal does not go unnoticed and that leaves no one indifferent. Both packs use the same pantones to give more harmony between the two lines.

Bestiola and Aïda Jordi Font (Örangebcn) have been awarded Gold in the prestigious competition Pentawards 2015 for Packaging Kypers project "eyewear".

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Trip View Bowl

Designed by Trip View Bowl, Taiwan.

Trip View Bowl compresses the view of a specific Taiwanese landscape in a 12cm-in-diameter blue and white porcelain bowl. The three-dimensional panorama map is amazingly painted inside the bowl. Rotating the bowl will virtually take you into the sky looking down at this landscape. All famous sights and stores are also labeled in this interesting and practical souvenir so tourists could take all wonderful memories of the tour home.

Trip View Bowl displays a kind of delicacy unreachable by printed patterns or hand-drawing. You'd absolutely agree it is a piece of delicate work of art, if and even if observing it with a magnifying glass! This artwork also represents 100% Taiwan-made identity, from its creativity to the firing process, and from the bowl itself to its packaging.

In order to adhere to environmental protection, we used medium density fiberboard as packaging materials. The open design allows consumers to see, touch, and the most important thing is to protect the bowl well. The packaging can even protect a fall from five meters as it is designed to self-crumble to save the bowl from breaking.

A magnifying glass is also supplied together with the packaging so that the details can be made available to everyone. We spent six months testing, fix, find the right process, product or even months to complete on the warehouse and other packaging predicament, finally completed in accordance with the objectives we set a new packaging, and reached the following requirements:

Consumer

Can accommodate more accessories, including a magnifying glass, display, and a fish-eye aerial view.
Can accommodate a complete in English and Japanese language product information.

Environmental

Packaging reduction: improve the material utilization of 24.4%.
Brand power to change the packaging, ink reduction of 100%.
Paper vine to twine, weight reduction of 50%.
Reuse: Packaging can serve as a storage box, and can be easily stacked.
Recycling: the extension of MDF material, and asked the formaldehyde content in line with E1 standard.
All products without plastic.

Quality process requirements

Shift to CNC milling process, packaging components tolerances less than ± 0.05mm, precision 20 times better than the old packaging.
Commissioned by ISO 9000 certified professional plant assembly, packaging.
High-precision components eliminates the possibility of operator injury and increase yield.
Packaging components foolproof design mistakes to avoid assembly problems.

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Bayer MaterialScience Sample Box

Modular stackable boxes made of Makrolon ® filled with a representative selection of samples of materials from Bayer MaterialScience

Designed by GOLDEN PLANET design, Germany.

Conception, design and realization of the Bayer MaterialScience AG Materialmusterbox with special stackable boxes made of Makrolon ®, complete communication concept with labels, brochures and web portal in collaboration with SOLO TM communication design.

Winner of IF Communication Award 2010
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Steen-Hansen Paint

Designed by The Metric System Design Studio, Norway. Awarded Gold at Visuelt 2009.

Steen-Hansen is a one of the oldest paint factories in Norway (since 1932), based in Bergen. It is in need of a complete overhaul of it's identity and packaging, and The Metric System Design Studio does the job - Clean, simple and attractive packaging for the range of paint packaging tins.

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Here! Sod Air Asia

Designed by Prompt Design, Thailand.

From fresh idea of Here! Sod brand, introducing T-Shirt that makes fame from different angles by adding product value from its packaging which bring new wave of excitement to both fashion society and packaging design society.

This fresh idea of Here! Sod T-Shirt had won Gold Award from Pentawards and also capture Air Asia interest from this brand new design from Here! Sod. Thus, Here! Sod has great opportunity to fly with Air Asia by Air Asia aircraft-like T-Shirt which its surprisingly red wings packaging that actually is a cloth hanger makes outstanding identity to Air Asia.

View Prompt Design's award winning Here! Sod T-shirt Design

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MLK

Designed by Depot WPF Branding Agency, Russia.

Challenge: To differentiate the product on the store shelf and to distinguish it from the products of by the big dairy producers.

Idea: “We understood that the identity of MLK © brand has to be different from the big mega-producers. As for the illustrations, we used natural farming patterns – a family farm, where the products are produced in a traditional way. Illustrations are hand-made (with a pencil) which enables to stress the hand-made production process. In addition, a pencil technique makes the image “soft” – and is overall most suitable tool for solving this task”, as comments the Creative Director of Depot WPF and the Author of the creative idea Alexey Fadeev.

MLK © is a lifestyle, a way of thinking and way of eating of the 21st century. It is truly the whole world of innovations. The development strategy stipulates the launch of a huge quantity of products, beginning with a milk line. I’m sure that Milk is a bomb which is going to make us glad and curious time and again!», as comments one of the creators of the Project, President of the Branding Agency Depot WPF, Co-founder of Russian Association of branding companies Alexey Andreev.

Realizations: In order to create the concept the design team went to the real farm in order to find the possible visual identity elements for the future brand.

The brand visual identity consists of black and white graphic patterns which were taken from the real environment of the small milk farm. The patterns of the real farm were used in order to reflect the naturalness of the dairy production and the products.

Result: One can name following achievements, such as MLK © is the winner of Epica Awards 2010, MLK © entered the Top-10 of the Package of the Future Contest held in the Framework of Project 2020: The Consumer Experience (PACK EXPO International 2010 (McCormick Place, Chicago, Illinois, USA) in October, 2010.

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Molécule-R

Designed by Chez Valois, Branding & Design, Canada.

Valois Branding & Design Agency from Montreal, has just produced the new brand identity for the Gourmet company Molécule-R Flavors. The studio created two rechargeable kits; "Kitchen R-evolution" and "Cocktail R-evolution" each including food additives, kitchen utensils and a dvd of recipes, permitting to realize various molecular dishes and cocktails. With its didactic approach, Molécule-R Flavors, demystifies the molecular cuisine and makes it accessible to a wider public.


Valois created the visual identity, structural and visual design of the packagings, the interface of the DVD, participated in the creation of the recipes and did the food styling and photoshoot. The photographs of the packs just received two Canadian Lux Photo awards.

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Burgopak Slider

Bayer chooses Burgopak for international product launch of Levitra® 10 mg orodispersible tablets (ODT)

Bayer Healthcare has chosen the award-winning Burgopak Slider for its new treatment for erectile dysfunction – Levitra® 10 mg orodispersible tablets (ODT).

This is the third product line that Bayer has chosen to use the Burgopak Slider for, following Rennie® Ice and Rennie® Peppermint, their heartburn and indigestion products.

Bayer’s Levitra® 10 mg ODT will be available in France, Chile, Austria and Hungary during November/December 2010, with further countries to follow over the next six months.

Tim Clarke, CEO of Burgopak Healthcare & Technology says: “The innovative packaging design adds significant value to the brand as it’s slick, unique, and appealing to consumers, while supporting patient safety and compliance. In a highly competitive market, it offers differentiation and we’re delighted to continue working with Bayer.”

In 2008 the first automated Burgopak Slider was launched into the pharmaceutical market, offering companies a unique operating system that supports patient safety and compliance, and is robust, portable and user-friendly. These innovative pharmaceutical packs incorporate Burgopak’s patented sliding mechanism, keeping the patient information booklet, the blisters containing the medication and the branded outer carton conveniently connected at all times.

The award-winning, patented pharmaceutical packaging has a number of advantages including:

1. A unique and innovative sliding mechanism that ensures that essential patient information is always clearly displayed whenever the product is used
2. Compact and durable, the pack can be conveniently and safely carried in a bag, briefcase or pocket
3. Maximum opportunity to communicate the pharmaceutical company’s brand to the consumer
4. Burgopak’s child-resistant and senior-friendly designs have achieved the top rating for compliance: F=1 in the USA
5. A point of differentiation in a highly competitive market
6. Difficult to make, the Burgopak patented mechanism reduces the chances of counterfeiting. 

Higgidy Pies

Designed by Ziggurat Brands, United Kingdom.

Camilla Stephens is passionate about pies. She makes really yummy hand-made pies with high-quality ingredients. Uncommon pies, in fact. We loved her pies too and saw the opportunity to open up a market appealing less to your hungry man in a van and more to a discerning female audience. 'Too nice for the price' someone called them - probably with a big mouthful of pie...

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Bag in Bag Wine Vernissage

Designed by Sofia Blomberg, a freelance Art Director and graphic designer based in Stockholm, Sweden.

The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. Behind the success are Sofia Blomberg, the creator of the unique packaging design, and Takis Soldatos, the creator of the packaging´s contents. The results are elegant design, and a characteristically typical mixture of French Chardonnay and Viognier produced in one of Northern Europe´s most modern wineries, Nordic Sea Winery in Simrishamn.

The thought behind Vernissage is a playful approach the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.

The Bag-in-Bag wine Vernissage has received a great deal of attention from both wine-lovers and the press, in Sweden as well as internationally. On the 17th, of September it was named the "Most Innovative" in the Carton Awards 2010.
Now it´s unique design has won gold in the Pentawards the world´s largest packaging design competition. The prestigious awards ceremony was held in Shanghai on the 30th of September 2010.

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Fresh & Easy Kids Cereals

P&W WINS PENTA AWARD FOR FRESH & EASY KIDS CEREALS

International Design Consultancy P&W has enjoyed further success in the Penta Awards this year. The consultancy’s range of Kids cereals for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market has won a bronze Penta award, presented at the official Penta awards ceremony at the Shanghai EXPO 2010. The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters, including well-known licenses such as The Flintstones, and TV "stars" such as Count Chocula.

The Fresh & Easy products are free of artificial colorings and flavors and contain less sugar than many of the mainstream brands, but we wanted to promote these core Fresh and Easy values with a sense of fun. We transformed the boxes into individual characters, each one about to guzzle back a bowl of their favorite cereal. Their bold, graphic style is unique to the market and stands apart from the more visually cluttered branded competitors. To increase engagement and repeat purchase, and imbue the packs with Fresh & Easy’s personality, we also created games, such as mazes and fun word-finders, to feature on back of pack.

P&W has a long-standing relationship with Fresh & Easy, having been key design partner since launch, and designed over a thousand SKUs.

“We are very proud of the new Fresh & Easy Kids’ cereals range. There is so much choice within breakfast cereals in the USA, that it can be fairly bewildering for parents who just want to give their children a nutritious start to the day. Our work with Fresh & Easy has been all about helping US consumers to choose top-quality products. To come up with a set of designs that not only stand out at the fixture but also use the whole of the pack to add a real sense of fun to compete with the brands, is testament to the insight and ability of our design team.”

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Schweppes Core Range

DiDONATO Wins Gold for Schweppes Portfolio Range

DiDONATO is celebrating this week after receiving a Gold at the 2010 Australian Packaging Awards. Their entry, the Schweppes Brand Identity and Portfolio Range, was designed to unite the Schweppes brand and communicate one cohesive story across a vast collection of iconic products (over 100 SKU’s and 13 product formats).

Darryn Wallace, the Marketing Director of Schweppes Australia, said: "The Schweppes brand is a wonderful and powerful consumer brand. Established in 1783 it has developed a rich history and amazing consumer depth, which has allowed it to evolved over time to be an iconic brand in this country. Therefore the ability to evolve the visual identity of Schweppes to ensure it remained contemporize, modern and highly appealing to the young adults of today was an extremely ambitious and rewarding project. We are incredibly excited by the final result and believe the new visual identity of Schweppes is both sympathetic to its past history and heritage and also reflects the modern , contemporary and premium nature of this iconic brand."

Having worked with the brand over the past 8 years, DiDONATO recognised the opportunity to build an identity system and packaging range which told the Schweppes brand story at a more holistic master-brand level. The packaging solution was driven by the functional need for a more single-minded portfolio strategy and the emotional desire for Schweppes to shift consumer engagement from passive to active. The foundation of the creative strategy was anchored in leveraging the equity established in the enigmatic and sophisticated ‘Schweppervescence’ brand property, fusing archetypal storytelling with functional product differentiation.

Tony Di Donato, the Managing Director of DiDONATO said: “We are thrilled to have received this award together with Schweppes. This is a wonderful acknowledgement of our long-term partnership and our personal commitment to the power of identity in solving business challenges. Great work comes from great clients.”

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Nestlé Noir

NESTLÉ NOIR PACKAGING DESIGN BY ANTHEM WORLDWIDE WINS PENTAWARD, RECOGNIZING CREATIVITY AND EXCELLENCE.

Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced its packaging design for Nestlé Noir received a Bronze Pentaward in the 2010 Pentawards Worldwide Packaging Design Competition.

The Pentawards were officially awarded September 30, 2010, during the 2010 Shanghai Expo.

The 2010 Pentawards Worldwide Packaging Design Competition is the only worldwide competition devoted exclusively to packaging design. Winners are selected by a jury of 12 packaging design professionals from leading branding and design agencies around the world. This year’s sponsors include Taschen, LuxePack, Sleever International, Esko Artwork and Avery Dennison.

Anne Dean, managing director of Anthem Worldwide’s Toronto office, commented, “We are very proud of our partnership with Nestlé Canada and honored that Anthem was engaged to help Nestlé leverage the significant growth opportunity in the premium dark chocolate category. Our work for Nestlé Noir was singled out for its creative excellence in the prestigious global Pentawards competition.”

Gary Oakley, creative director of Anthem Worldwide’s Toronto office, said, “We are honored to have our work for Nestlé Noir selected from the vast number of global entries to receive this mark of distinction. We see this as endorsement from a respected jury of branding and design leaders that our packaging communicated the new look for Nestlé Noir, ensuring that the cocoa content and the unique shape of the tablet form was successfully highlighted.”

Dean added, “This award signifies that, beyond creating compelling design, Anthem is helping its clients meet some of the greatest challenges that brands are facing today.”

Catherine O’Brien, director of Corporate Affairs at Nestlé Canada Inc., said, “The new packaging designs by Anthem for Nestlé Noir successfully translated on pack the new curved chocolate shape that is uniquely designed to unleash cocoa flavours.”

Nestlé Noir was also recognized as a finalist in the first ever Design Edge Canada 2010 Regional Design Awards. This unique awards program celebrates the best of Canadian graphic design from across eight regions of Canada, from British Columbia and Yukon to the Atlantic provinces.

Connoisseur Gourmet Ice Cream

Designed by Asprey Creative, Australia.

The new Connoisseur brand is a bold and contemporary reinvention that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories. The packaging clearly brings consumers' focus back to the product
through distinctive and very brand-ownable product imagery. At the same time we have reinforced Connoisseur's premium, market-leading positioning with an elegant and strikingly minimalist design.

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Pour TE

Designed by Identity Works, Sweden.

Message in a bottle that idea is probably as old as the bottle itself . Centuries of bottles thrown into rivers , lakes and seas . Bottles containing cry for help , love and attention - sadly - rarely reached anyone at all , and especially to its intended recipients.

In 2010 , however, the communication channel message in a bottle a new life thanks to pour tea , an iced tea brewed in Sweden with organic and Fairtrade ingredients from Johan & Nystrom , one of Sweden's most renowned coffee roasters .

The concept is based on an idea about the message in a bottle with user- generated messages on the surface of the bottle . With an easy income has anyone a chance to express their innermost thoughts , declaring his love or just whine a little over a bottle of iced tea . The idea lives on in www.pourte.se , and lays the foundation for an integrated product identity concept .

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Wild Bag

Designed by identis GmbH, Germany. It won the Best of Other Markets Category. For more winners please visit the Pentawards 2010.

Bags for living in the urban jungle… a series of 15 animal designs from 5 continents. Bison, tortoise, polar bear, elk, serpent, llama, kangaroo, etc… 3 bag formats… And a packaging ever so rational and well thought out — made simply out of corrugated cardboard, with cuts on the front that resemble the bars of a cage. A bag box that shows and protects the product at once. Moreover, it is perfectly ecological because the cardboard is completely recyclable, with very little printing (and therefore ink). And for the icing on the cake, these solid boxes can be reused as practical storage boxes as they can show and protect their contents.

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Lascala

Designed by Eduardo del Fraile, Spain. This wine packaging won the best of the beverages category. For more winners please visit the Pentawards 2010.

Introducing Spanish wines to the Chinese market is no easy task. French wines, which are in the majority at present, opted for the path of tradition, by keeping their own identity and authenticity. Eduardo del Fraile opted for the path of culture and of blending Spanish and Chinese traditions.
Lascala, as the range is known, is the word used in China to refer to the theatre. On the bottles, Asian faces made up in white symbolise China, a lock of curly hair on the brow, symbolises Spain. Rosé wine (La Peineta – The Comb) shows a Spanish traditional diadem in the hair of a Chinese woman. White wine (El Abanico – The fan) mixes this typically Spanish (but also Asian) accessory in a very creative manner. On the red wine (La Bailaora de Flamenco – The Flamenco Dancer) the silhouette of the woman dancing stands out in black on a face made up in white. The typography also mixes Eastern and Western traditions, as the Western alphabet is treated vertically as are Chinese signs.
Finally, the bottles are covered with a tissue paper printed with red dots in reference to Flamenco dresses and shoes: A mix of the ying and the yang for the hardness of glass and the lightness of tissue paper.

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HOYU3210

Best of the Show – Diamond Pentaward 2010

This astonishing and creative HOYU3210 bottles are the work of designers from ADK, a major Japanese communication agency created in 1956, now present everywhere in the world, and a member of the WPP group.

HOYU3210 – countdown to beauty – is a range of products of HOYU, a company specialising in hair and hairdressing products. Created in 1905, HOYU has never ceased to innovate and to offer Japanese customers, who are among the most demanding in the world, exceptional products… in exceptional packaging.

3210 refers to a countdown to indicate what the product has to offer consumers, in a few seconds, even with the stress of the last finishing touches before going out, the ideal solution for a really perfect hairstyle.
The distinctly original and ideally ergonomic shape of the bottles leaves the usual codes behind to stand out among all its competitors. The designer confesses that he did not use a computer to create these ever so particular forms. His tools were his hands, the earth to be moulded, the file and sandpaper.

To be sure, the computer did play its role when the design went into production, but the initial form, as can be appreciated at first glance, owes its fundamental aestheticism to the artist’s hand, to his pure creative emotion.
The chosen colours, black and white, and transparency, reinforce the simplicity and the purity of the packaging.

It is odds on that these bottles will not wind up being recycled, but will be kept as decorative objects in bath rooms and will soon find their way to exhibitions and museums devoted to design.

In addition to the Diamond Pentaward trophy, ADK received the EskoArtwork Suite 10 software, worth €5,000, one of the most sophisticated design and display programmes.

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