Driscoll’s

Creative Agency: Pearlfisher
Project Type: Produced, Commercial Work
Packaging Content: Berries
Location: USA

Pearlfisher partners with iconic berry brand, Driscoll’s, to develop new global brand identity.
The world of produce presents a unique branding challenge: filled with largely regional or unbranded entities, only a few noteworthy or known brands successfully rise above the commodity-driven industry. One of these brands, Driscoll’s, has enjoyed continued growth by cultivating a robust, international network of independent growers, while remaining a family owned company with more than 100 years in farming heritage.

Poised for a phase of global growth, Driscoll’s recognized that the time was right to seek a branding partner and shore up its equity, including its global brand identity—and joined forces with Pearlfisher to make it all happen.

Driscoll’s has historically focused on the functional qualities of their produce, specifically fresh and delicious berries. Going forward, the opportunity was ripe for Driscoll’s to elevate their brand by forging deeper emotional connections and building stronger bonds with their consumers.

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