This concept is for those who love traveling. Each fragrance is dedicated to a particular city.
The flacon is inspired by a typical flask or travel bottle.
Every year millions of paper mugs/cups are produced for one single occasion - just to drink beverages (e.g. coffee, coke). Empty paper mugs produce a tremendous amount of trash since they are coated by plastic and can't be re-used.
The idea of this project was to find a way how we can re-use these empty mugs in a sustainable way and "upgrade" our own trash.
My idea is changing these paper mugs into bird feeder - a wonderful and meaningful experience for children and adults.
There's only a slight change in the shape of the existing lids necessary and the mugs and lids could be used as a bird feeder right after they've been used for beverages.
Think of kids learning in schools about birds while the kids fix a TweeTin near the window or think of people living in the city using TweeTin for a tiny bird feeder on their balcony.
T-shirt Eco-Packaging is a 100% bio and eco-friendly packaging made of palm leaves. During this 5 days project I had the opportunity to develop my packaging idea in collaboration with Berlin-based company Leef.
What's Unique?
The palm leaves I used to create the packaging are handpicked leaves from Areca palm tree, which is commonly grown in Asia. Once carefully washed and dried, the palm leaves are stable and solid enough to make into the form I wanted. The final design has the shape of an unsealed cylinder and is 100% ecological as well as compostable. The curving form from the top creates an opening of the packaging and the circle on the body makes the layout and color of the T-shirt visible. In addition, the packaging is very light and handy.
The private butcher Reinert together with B+P Creality helps flexitarians to raise their children healthy. Reinert produces delicious vegetarian replacement products for children and B+P Creality creates the packaging, which helps flexitarian parents to recognize these products on the market shelves.
This year the most famous Reinert product line “Bärchen” (Engl. “little bear”) was expanded into the field of the vegetarian cuisine. Among other products Reinert brought new tofu-schnitzel and nuggets to the German market. The main goal thereby was the integration of new products into the existing “Bärchen” product line. But not less important was their positioning as vegetarian and healthy dishes for the whole family. With these tasks Reinert came to the branding and packaging agency B+P Creality.
During the market research campaign B+P Creality found that the new Reinert products suit the requirements of one particular group most of all. This special target group were flexitarians. In comparison with vegetarians, who deny meat completely, flexitarians only limit themselves in eating meat products. For this purpose, they need so-called “replacement products” that look and taste like meat, but consist of other ingredients. The “replacement products” topic is especially relevant for children’s food. Here two reciprocal interests meet, namely, the wish of the child for a delicious meal and the wish of the parents for healthy food for their children. Reinert’s vegetarian schnitzel and nuggets are perfect to fulfil both wishes. Therefore, Reinert needed a special packaging that could help the products reach the desirable target group.
B+P Creality created for Reinert a packaging system consisting of a tray and a sleeve. The green tray is covered with foil, where the half is printed with a picture of the sky. The other half of the foil is transparent, so that customers can see the product through the window in the sleeve. The carton sleeve forms a bear figure in the foreground and is refined with gloss varnish. The sleeve, made from the natural material, presents the products as natural, healthy and vegetarian. The inner side of the sleeve is printed with a colouring picture. So the sleeve is not just a part of packaging, but also a nice gift for the children of the customers.
Dirk Rose, Director Design Strategy at B+P Creality dazu: „The special feature of the new packaging for Reinert is the tray that is the same for both “Bärchen” products. This was a cost problem, which we needed to solve with our packaging. Although nine nuggets and two schnitzels need a different amount of space, B+P Creality has succeeded in finding a perfect tray size and shape, so that both products fit equally well”.
Situation
Germany has welcomed over one million refugees displaced by the conflict in Syria. Asylum seekers face new challenges in Germany: the majority of Syrian refugees cannot understand the German or English and are unable to read the Roman alphabet. This language barrier makes communication between asylum seekers and caregivers extremely difficult. The German government states that integration and basic communication are essential in providing meaningful support.
Idea
Words of Welcome is a design concept that turns every aid donation into a German language lesson. Together with language experts, we developed a phonetic system that combines German language and the Arabic script. We created phonetic transcriptions for the names of the most essential items and created a new label for these products. By reading these labels aloud in Arabic, refugees can instantly pronounce the word in perfect German. With every relabeled product refugees add a new German word to their vocabulary.
Solution
To achieve our goal of helping to bridge the communication gap we had to keep costs and logistics to a minimum while ensuring that our impact was substantial. The idea needed to help Syrians learn the German language but also needed to be easily implemented by volunteers in crowded and often chaotic camps. We focused on the first 28 words every refugee should learn in German; the names of the essential items they need every day. We then created a design system to help learn these words and applied them directly to the items as a replacement label. With every aid product they received they were able to learn the word and subsequently ask for this item in fluent German.
In collaboration with multiple refugee shelters, we selected the most essential products that serve the basic needs of the refugees. Next, we developed a phonetic system together with language experts to create phonetic transcriptions for the names of these items. To support as many people as possible, we created these transcriptions in three languages: Arabic, Farsi and Urdu.
By printing the transcriptions on a simple roll of box tape we made it easy for volunteers and refugees to repackage the donations on site. The tape uses 7 different colours representing different product categories – helping to differentiate food, sanitary, medical and baby products. The Words of Welcome platform caters for the first 28 words every refugee needs to learn so they can communicate their basic needs: Sanitary towels, Toothpaste, Plasters ( Band Aids ), Batteries, Water….
An online platform enables people to help spread the word to other citizens, brands and corporations to attract new sponsors.
Rustipani. The successful topped baguette redesigned
Last year the new product range Rustipani of the Nestlé brand Wagner made its triumphal entrance to the German frozen food market. The innovative product and packaging concept developed by B+P Creality was very well accepted by customers.
Now the time for change has come and B+P Creality has recently redesigned the Rustipani packaging. The topics "baking", "backtradition" and "naturalness" that always played a major role in this project, have now received a special expression. Away from the perfectionism trap: natural products never look perfect. Here and there you can find a bit of flour on the wooden table and the baking paper can be seen through the package window. In addition, the broken bread reveals the consistency of the dough, as the recipe of the especially tasty dough is exactly what distinguishes Wagner from its direct competitors.
See, hear, taste, smell, feel - Supersense stays true to its name. In mid-2014 Florian Kaps opened a concept store in central Vienna, appealing to all five senses and moving skillfully between analog and digital.
For Supersense we developed a corporate design principle, packaging, manual and a microsite.
Corporate Design
The Supersense logo is a certificate as well as a sign of quality. To emphasize the haptic experience in its written and visual identity the logo is applied by hand, stamped, punched, riveted, embossed, glued, branded or sprayed.
Packaging Design
The first instant pinhole camera, designed by our founder Achim Heine, was produced in a limited edition of 500. We designed packaging, manual and a microsite.
Supersense products are packaged in handmade boxes of solid cardboard, the Supersense logo is equipped with a rivet. The typography on the sleeves cites analog, manually set, typographic letterpress posters.
Sinus is a canister with innovative and unique shaping, which makes it more easier to stack a big amount of packaging on one loading unit. So through its one-sided wavy shape the canister can be sacked alternating. The handle next to the lid and the recess in the bottom of the tank enable user-friendly handling. In a smaller version it also can be a good bottle on the retail shelf as well, which provides enough room for product information and is eye-catching due to its unusual shape.
Development of a high-quality label design for a large wine cellar company.
As former part of the organisation of a big international conglomerate for Hofbrauhaus Wolters it was difficult to maintain our own identity and our own profile. Export activities of the past where stopped in favour of the large international brands.
Immediately after our independency and after Hofbrauhaus Wolters became a private brewery again we restarted our own international activities.
The Vision of LIAM&DAAN contains the goal to be active in the process of building the future in the industry of audio devices. Neither in the train, on the road, at airports or during your daily sport activities, the using of earphones is getting more and more life engaging.
You build your playlist for your own daily dose of songs and this individuality leaves a mark on your way of live. In order to capture the true essence of today's demanding soundtracks, you need a dynamic speaker to reveal every last drop of detail.
It is this kind of philosophy LIAM&DAAN wants to improve with our high quality earphones. The quality LIAM & Daan high-end in-ear headphones are characterized by a crystal clear sound and highest wearing comfort. They produce a natural sound with crystal-clear highs and a powerful bass.
To emphazise this kind of high-quality we wanted the packaging to be elegant, modern and individual. At the same time. Every packaging should have a clear affiliation to the LIAM&DAAN family but still be independent enough to stand on its own and leave a mark between the standard-packaging of other producer.
LIAM&DAAN is available at AMAZON DE and UK
Butlers - Pasta for every occasion
Birthdays, first dates, Christmas ... There are many special occasions, that we celebrate and fondly remember for a long time. Now there is always the right pasta to match the occasion.
Task:
The task was to re-design Butler’s special pasta range, which has its pasta creatively shaped for special occasions.
Solution:
Set the table. The emotional occasion becomes the basic theme of the design and sets the table. We stage the special moment in advance, in which we playfully integrate the pasta shapes into the table design, representing various occasions.
Herb is a packaging series meant to be used by farmers who are selling their freshly plucked or dried herbs at markets or in local stores.
It is less like a brand but more of a trademark for organic farming and high quality products.
The series is supposed to help vendors to present their product in an appealing way.
It consist of three different packages. A sleeve for fresh herbs, a small triangular pouch for dried herbs and a hexagon shaped, separable packaging that can contain different kinds of dried herbs.
Clayridge Honey is a small, family owned bee-keeping business based in NSW, Australia. They attach great importance to using only the best ingredients, so that all of their current products reach high quality standards and are completely natural. Through their 100 percent pure, raw and fresh goods, Clayridge Honey sets itself apart from the ones you can buy at the supermarket. The rebranding targets to enhance the companies appearance and to appreciate the fresh and natural products. It should reflect the high quality and implicate a obvious recognition value.
Drink a steak.
Holy Cow! The German online meat shop Gourmetfleisch.de and Jung von Matt/Neckar created beef bouillon in teabags.
The tea does not only say good-bye to the same old boring ingredients like ordinary green leaves – it also revamps the traditional looking tea box packaging design.
To put the bags into the right environment, we turned our tea boxes into a miniature butcher shop complete with tiny meat hooks. The meat hooks not only pay homage to the butcher shop atmosphere but they are also a handy little device for hanging your teabags into the pot.
Style and colors, of course, had to match with the overall dark vintage brand feeling, while still portraying a premium and clean look. A whole new product now comes with a whole new taste and aesthetic. Bon appetite!
What's Unique?
To put the bags into the right environment, we turned our tea boxes into a miniature butcher shop complete with tiny meat hooks. The meat hooks not only pay homage to the butcher shop atmosphere but they are also a handy little device for hanging your teabags into the pot.
Style and colors, of course, had to match with the overall dark vintage brand feeling, while still portraying a premium and clean look. A whole new product now comes with a whole new taste and aesthetic.
German-based new founded distillery 1113 produces noble spirits and schnapps exclusively hand crafted and required a fundamental design for the company. The solution was delivered by Berlin-based agency Werksdesign with the logo, complete corporate design and the luxurious glass bottle in two sizes.
Puristic linear bottle design and the irregularities on the glass surface emphasize the character of 1113 company as a supplier of limited high-quality spirits, which are well known and appreciated in the gourmet cuisine within short time.
Delysoy are noodles made from 100% soybeans, in a form of spaghetti and fettucine. The colours of the noodles are formed solely through the use of yellow, black or green soybeans. Soy noodles are gluten-free, lactose-free and super rich of proteins, vitamins and minerals and low carb. This way it is a perfect supplement for vegans and vegetarians and in general far healthier than traditional noodle products.
Our task was to design a series of six packaging boxes for each colour and type. Cutouts on the packaging are shaped such to depict the characters of the intended target group.
The name “Cantinas del Campo” forms the basis of the creativity and art used in the images of the labels that convey the feeling of light wine and high quality. The illustrations of the labels use the elements of a static globe, butterflies, and clouds, which are different for the three varieties (red, white, and rose), based on specific color palettes. Watercolor brushstrokes of these icons of nature create scenes of relaxed environments, to inspire the feeling of enjoyment that these soft wines promise.
L’EAUNDRY – a luxury washing detergent to treat the clothes you love.
Scents seduce. Scents conceal. Scents influence moods and set memories free. We wear them to become who we are or who we want to be. Scents enhance our everyday life, from our skin, to our clothes to our home.
What's Unique?
L’EAUNDRY is a luxury scented washing detergent to use on your finest clothes. It was made in collaboration with top perfumers for those who cherish the magic of scents and treat their beloved garments with care, love and a hint of luxury.
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff.
Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by distilling the purity and quality of the product in a minimalistic and refined expression.
The design evolution balanced out the descriptive elements and emphasised the hop leaf as a principal icon in a new temporary design.
The design is a manifestation of the brewery’s ambition to continuously improve the Carlsberg experience. With a custom hop leaf pull tap, matte colours and distinct clean look, the can represents the beer’s uniqueness and communicates the brand’s pioneering craft beer heritage.
Feeling thirsty? The Carlsberg can is already on the shelves in Germany with other markets looking to roll it out as well.
