Senspa Lemongrass Aroma Set

Creative Agency: Sealburger
Project Type: Produced, Commercial Work
Client: C.A.R.E.co.ltd
Location: Bangkok, Thailand
Packaging Contents: Aroma bath set, Beauty
Packaging Substrate / Materials: Paper Label
Printing Process: Digital printing

Discover the real refreshment. Smell from local Thai nature with Senspa Aroma set, which is distilled from lemongrass.

We are inspired by the perfect combination of spa's scent and the unique of local Thai. Under the consideration to remain the sacred Thai, the wood texture, gold, Thai ancient patterns and some elements are applied and simplified to create the contemporary design. This design is simple, strong and could represent the real traditional Thai significantly. We also think of further product expanding. The design and template is easy to adapt and develop for the new products in the future.

We use the roll label on the products because we want to show the colour of the liquid inside. Moreover when products are aligned on the shelf, they could create a shelf impact from their beautiful colour.

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Senspa Balm

Creative Agency: Sealburger
Project Type: Produced, Commercial Work
Client: C.A.R.E.co.ltd
Location: Bangkok, Thailand
Packaging Contents: Aroma Balm, Spa
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

SENSPA BALM has carefully selected various flowers to create special blends of balm that will melt down all your stress and tiredness with a soothing exotic scent. These pleasing formulas will also improve your blood circulation. Our selections of Thai Jasmine, Lotus, Lavender, Orange, and Champa flower, are packed within portable bottles beautifully decorated by flower motives according to that bottle’s fragrance.

“Absolutely Aromatic” is the heart of this design. Aside from the aesthetic concern, the flowery decoration of each bottle is crafted to best communicate the inner beautiful scent to buyers at the first glance.

Goninetyone uses hand-drawing techniques to create the delightfully plump flower patterns. These patterns are delicately positioned to allow for seamless continuation between the outer and inner designs. It is done in order to maximise the artistic appeal of the products on the display shelf.

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Paponk POET Soothing Lip Colour

Creative Agency: Sealburger
Project Type: Produced, Commercial Work
Client: Paponk / Dumble & Trumble Company Limited
Location: Bangkok, Thailand
Packaging Contents: Cosmetic, Lipstick, Beauty
Packaging Substrate / Materials: Plastic
Printing Process: Screen Printing, Foil Stamping

Lady's magnificence and allurement are the keys of designing this package.

We represent this product, 'PAPONK POET SOOTHING LIP COLOR', as a mystery and classy noblewoman to attract the customers.

The product's strong point is the logo, 'POET'. By its product's name, we create a high-class emblem with P,O,E and T alphabet as the main element in Rococo Art style. Not only the luxurious but we also simplify the shape, in order to print in small space such as lipstick's package.

With the limited technique, only two colors are allowed in printing. For the perfect combination, we carefully choose the colors, for the background and pattern. They are dark blue and dark turquoise respectively. Finishing with the top layer, logo and small elements with gold hot stamping technique, could create a stunning and luxurious design outcome.

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Omena Plus

Creative Agency: Wonder Machine Studio
Design Director: Yodd Nitipong
Project Type: Produced, Commercial Work
Client: Jim's group
Location: Thailand
Packaging Contents: Spa & cosmetic

Omena+ is practically as good as a day at the spa. This relaxing, soothing line of skincare products is perfect for those want to indulge and unwind after a long day. Wonder Machine Studio developed the concept for this refreshing line of bath and body items.

Omena+ uses delicate lines and soft colors to convey a feeling of purity and cleanliness while expressing their products are gentle on the skin. Floral elements also make their way into the packaging, giving it a feminine appearance. The very precise graphics imply that the formulas are perfected in a lab, while the light, bright appearance tells consumers it’s something even those with the most sensitive skin can use.

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Pamonthaa

Creative Agency: ALLIDEASTUDIO
Project Type: Produced, Commercial Work
Location: Bangkok, Thailand
Packaging Contents: Chili sauce

Pamonthaa is a local chili sauce product from the south of Thailand. They are really proud of the quality and the unique taste from the mullet that is identity of their geography.

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Ghost Fire (Concept)

Creative Agency: ALLIDEASTUDIO
General manager: Nonpakorn Thiapairat
Graphic designer: Jitisak Sirimakul
Project Type: Concept
Location: Bangkok
Packaging Contents: Energy drink
Packaging Materials: Aluminium

Energy drink that even ghost still waked up from the Graves.

What's Unique?
The linkage of the graphic story and the selling point of the product.

Define The Difference

Creative Agency: Ogilvy & Mather Bangkok
Creative Director: Puripong Limwanatipong
Project Type: Produced, Commercial Work
Location: Bangkok, Thailand

Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. Ogilvy & Mather Bangkok were briefed to create gift sets to represent Noble's uncompromising approach in consistently applying its "be different" design philosophy over 20 projects and 25 years. Each of the 8 gift set designs they created were inspired by one of Noble's condominiums. A prominent architectural design cue of the building - whether its architectonics, the interior design, or even the unique interplay of light and dark on tiling - was translated into unique designs for edible snacks and food. The Limited Edition Gift Set, be it chocolate, a stack of crackers, pasta, sugar cube, candy, granola bar or cookies, acts as a reminder that even the most familiar objects can be seen in a different light.

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Thai Tip Fresh Milk

Creative Agency: STUDIOBIUM
Project Type: Self Promotion
Location: Bangkok, Thailand
Packaging Contents: Milk
Packaging Materials: Paper, Plastic

Thai Tip Fresh Milk, TTFM is a local milk brand in Thailand.

In order to recognize these products in the storefront, we started to design brand logo for distinguish shapes , monochromatic, keeping minimal. And also, for manufacturer, using common paper boxes, plastic bottles are advantage for rapid prototyping and final cost.

Our approach to brand identity of TTFM is taking differentiation although using common materials.

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Baancha House of Tea

Creative Agency: adHOCK Studio
Design Director: Kasidist Sokantat
Project Type: Produced, Commercial Work
Client: BCT Baancha
Location: Bangkok, Thailand
Packaging Contents: Beverage, Milk Tea
Packaging Materials: Paper Box

BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. This unique design is great because it immediately makes the product stand out from other brands on the supermarket shelf. These 5 flavours are just the beginning of an extensive range of exciting choices to come in the near future.

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Domin Mie

Design Agency: Prompt Design
Executive Creative Director: Somchana Kangwarnjit
Director: Naphalai Changmai
Senior Account Executive: Sirin Poopiamsakdi
Photographer: Chirut Maneengam
Retoucher: Thiyada Akarasinakul
Client: Dominion Chemmet Co.,Ltd.
Location: Thailand

Domin Mie is a premium quality instant noodle with best selective raw material, flavor and top ingredients. The design was inspired by the initial letter “D” which means good in Thai language and is short for delicious. The “D” iconic serves to create a delicious and unexpected twist by using photo manipulation to convert the “D” into a powerful ingredients of a delicious dish. With the premium brand and distinctive package design, Domin Mie was easily called and remembered when being requested from the shelf display. Domin Mie has been successful in Thailand market sales.

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P Around

Designed by Prompt Design, Thailand.

In 2010 a new brand and style of stationary was launched under the name P Around. P Around is inspired by the idea that ideas are all around us. The concept of the brand is to create functionality and beauty through the product’s intended use. Take for example the intended use of an eraser is to erase; this functionality influenced the design of its packaging, the patterns on the packing are made by erasing material to create interesting graphics. This concept is repeated throughout the brand; the patterns on the A4 paper are designed to mimic folding a sheet of paper, the packing of pencils are decorated with drawings created with that weight of pencil. Using the product within the packing to create the packing differentiates P Around from their competitors. Plans exist to use this idea to market other products such as scissors and glue as part of the P Around brand.

Eraser Packaging is simple and unique packing hides a deeper understanding of each product. The simplicity of design and the usability of the product combine to make an everyday object into a unique and fun product. Erasers have function which is to remove/ erase. The design on the packaging is made by removing material communicating how well the P Around eraser functions. An issue that was important to address when designing this packaging was the shrinking size of the eraser. Through use the eraser gets smaller and smaller yet the packaging remains the same size. Eventually the packaging is thrown away because its practicality lessens as the difference in the size of the eraser and the packing grows. Sticking with the idea that remove of material, the packaging of the P Around eraser is perforated with lines of small dots making it easy to change the amount of packaging to match the size of the eraser.

The goal of the P Around brand is to appeal to teenagers and recent graduates who are striving to promote their individuality by using uniquely made products.

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Melon Kernal

Designed by Prompt Design, Thailand.

Melon Kernels are a brand of roasted watermelon seeds. Melon Kernels come in two flavors, original and spicy. The brand’s target market spans teenagers to recent college graduates.

Melon Kernels compete in the highly competitive and saturated snack food market. The packing needs to communicate clearly and quickly what the product is and differentiate itself from competitors. Market research identified the trend that consumers prefer to eat real watermelon seeds.

This insight was the motivation for using a cutaway of a watermelon displaying the fruit and seeds within a melon. The visual cues communicates to the consumer that Melon Kernels are a 100% natural product. The watermelon on the packaging is strategically placed in the center and provides a focus point for consumers seeking a snack. The vividness of the melon helps differentiate the product from competing products.

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Chocolate by L'Oreal

Designed by Prompt Design, Thailand.

In 2010 a new trend in hair color swept Thailand, the color was chocolate. To capitalize on this trend, L’Oreal brought to market a new brown hair color simply called chocolate. To introduce the new product, L’Oreal held a large public event to kick-off the marketing campaign. Prompt Design was hired to develop a gift set that representative of the new product and would delight customers. The gift set was designed to mimic the look of a traditional box of chocolates. The characteristics of an actual box of chocolates were duplicated right down to the printing technique used.

The finished result was a box that looked identical to a traditional box of sweets. Customers were delighted with the gift set and were surprised to find a new type of chocolate, L’Oreal Excellent Cream hair color within. This design strategy generated great brand awareness and word of mouth for L’Oreal and the product has become the best seller in the hair color market.

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Here! Sod Air Asia

Designed by Prompt Design, Thailand.

From fresh idea of Here! Sod brand, introducing T-Shirt that makes fame from different angles by adding product value from its packaging which bring new wave of excitement to both fashion society and packaging design society.

This fresh idea of Here! Sod T-Shirt had won Gold Award from Pentawards and also capture Air Asia interest from this brand new design from Here! Sod. Thus, Here! Sod has great opportunity to fly with Air Asia by Air Asia aircraft-like T-Shirt which its surprisingly red wings packaging that actually is a cloth hanger makes outstanding identity to Air Asia.

View Prompt Design's award winning Here! Sod T-shirt Design

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Mew

Designed by Subconscious Co. Ltd., Thailand.

Mew is the cereal milk with original flavors, cookies’n cream and rum raisin. It targets at young jobbers and college students who are out-going, intellectual, and ambitious. The packaging does not only communicate the flavours, but also reflect our target’s attitude.

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Kokoa Hut

Designed by Prompt Design, Thailand.

A packaging can be an area to pass on not only the characteristics and brand of the product inside the bag, but also the feeling of a shopper,a giver, and a receiver. This idea inspires our team to design a shopping bag which can talk and interact with consumers. The front area on the bag consists of many little square boxes. Just flip up each of little square boxes and create an image or a letter you like. For example, on Valentine’s Day, a man would like to buy KoKoa Hut chocolate for his lover. He can flip up each of little square boxes to create a big heart to transfer LOVE to his lover. It can create a great and unique impression and generate excitement to a receiver.

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Power Plus

Designed by Prompt Design, Thailand.

POWER PLUS is an Electrolyte Beverage and a trend setter. It gets high self-esteem and loves to seek new experiences or challenges for its own and surrounding people. With its plenty of power and energy, POWER PLUS utilizes its energy for itself and society. Its attitude is to choose to "move forward">>>>.

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Pandaro

Designed by Prompt Design, Thailand.

Panda fever has become very intense and has increased continuously in
Thailand. What differentiates the Pandaro packaging from competitors’ is how we made
their products more eye-catching on the shelf by using the contrasting
combination of a panda’s colors (black&white) for the packaging. It was
simple, but stood out on the shelf, is memorable and effective.

Consequently, the ‘Pandaro’ brand became the best seller in its category
without any PR and advertising.

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Here! Sod

Designed by Prompt Design, Thailand.

Heresod created a new line of t-shirts that are sold in simple & distinctive packaging that resemble the packaging of food found in gourmet supermarkets. Each shirt is sold in packaging that resembles different forms of packaging. For example, a 'pork' t-shirt is sold in the Styrofoam deli packaging used in the butcher's section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun & novel shopping experiences for consumers.

The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising.

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