Coco and Lucas' Kitchen

Creative Agency: Boxer & Co.
Project Type: Produced, Commercial Work
Client: Coco and Lucas' Kitchen
Location: Sydney, Australia
Packaging Contents: Healthy kids frozen meals
Packaging Materials: Card, paper, mulch

Coco & Lucas’ Kitchen was born out of entrepreneur Diem Fuggersberger’s vision to nourish fussy little eaters. The product is a range of healthy, nutritious, home-cooked frozen meals. The sort of delicious food you would make yourself if you just had the time.

Coco and Lucas are the founder’s daughter and nephew – one a fussy eater, the other restricted by food intolerances. As the inspiration behind the range, it was only right that their names become the brand moniker.

The packs have a range of rustic background textures like painted walls, cardboard and wooden tables. The product photography is editorial and homely in its style. The free-flowing logo is crafted to appear creative and ‘of the hand’. and is grounded by a serif font for the word ‘kitchen’.

Street-art has inspired the style of the photographs of Coco and Lucas themselves, which feature on the pack. With the addition of a large paint daub to house the logo, the overall feel is modern, approachable and scrapbook like.

Read more