Melatta is a small company in Bogotá. They produce delicious jams with new and exotic flavors. They wanted to show the content of the jar and to have a clean and joyful design.
What is Colombia Wild Magic?
It is a documentary about Colombia which presents Colombia’s biodiversity from border to border.
By air, land, and water, Colombia: Wild Magic is a journey into the heart of the country’s natural wealth.
From the film material made by the film producers, we designed the graphic material and created a licensable design guide for the development products and highlight the values of the brand.
Club Colombia is the premium-beer brand of Bavaria, Colombia's most traditional and successful beer company. After the company's success launching their Oktoberfest limited edition, it seemed like a no-brainer to keep their "Tribute Collection" running, this time making a tribute to the ingredients of their beers. Club Colombia Trigo (Wheat) comes as the second member of this limited-edition-beer collection, where the goal was to design the labels that would dress the iconic bottle and their secondary packaging, looking to communicate the quality and craftiness of its ingredients, aligning this values with the brand's personality and its well-established architecture and positioning within Colombia's beer market.
Paper elephant is a packaging project designed for the production of youth jewelry
Frutrilla is the new image and flavor for the healthy line of the brand
What's Unique?
The photographic production that was carried out, the creation of the product line for the brand and the realization of the image in conjunction with the product.
Ron Viejo de Caldas, is one of the most recognized brands of rum in Colombia, both for its taste and its quality, but low differentiation versus its direct competition in terms of image.
Under the concept of Quality and Tradition this challenge was transformed in an ambitious quest to freshen up a dull and lifeless by a fresh and contemporary image image without losing tradition.
The response, Ron renovated but with the characteristics of those who know Ron, a brand that poses a differentiation strategy and communicates its values to the consumer.
Objective of the project
Renew the visual identity labels Ron Viejo de Caldas, making them more modern and attractive.
Create a brand architecture and labels that define the different product lines with a powerful visual code.
Clearly convey the values and attributes associated with the brand and its products through the new image.
Respect the heritage of the brand, its visual language.
"Working with Hello, it was a very rewarding and highly relevant to Ron Viejo de Caldas experience, because with his great professionalism and knowledge we were directed to present a winning and globally competitive image in the liquor market and specifically rums. today the brand has been strengthened and has been widely accepted by consumers with the new image. the sales results corroborate the statement and positioning. "
Brief:
Club Colombia is the best colombian beer since 1961, its high quality has positioned it as the Colombia´s premium beer. Its logotype is a pre-hispanic symbol form Tolima´s heritage, called ¨TUNJO¨.
Club Colombia has always been concerned about our cultural expressions and its relevance in the Colombian identity. That´s the reason why we made this Ad campaign and series of packaging.
THE QUEST OF LOST PRIDE.
For this idea, we gathered a group of important anthropologists, designers and businessmen, who traveled throughout Colombia with a very special objective: to identify the oldest Colombian handmade techniques, currently in danger of extinction.
Over 52 were found. But taking factors like handmade mastery, economic viability and positive impact on their community into account, only 10 were chosen. Today, these 10 techniques are documented in www.orgulloperdidoclubcolombia.com. There, people will get to know them and choose the three that better represent our National Pride, giving them a chance and not let them die in oblivion.
Club Colombia, along with Fundación Bavaria, will implement a plan to transform these cultural expressions into self-sustained businesses, that will generate work and quality of life in their regions.
List of the handmade techniques are:
Filigrana del pacífico: it´s a jewerly technique made with gold.
Molas: it´s a sewing technique from the TULE indian community.
Caña flecha: it´s a sewing technique from the ZENÚ indian community.
BILLEGAS is a collection of money boxes for notes, shaped like characters, which will help to improve and enhance your experience of saving money. Because it's profitable with notes!. Hand made with recycle materials, cardboard and cottonpaper.Read more
The name of the collection comes from a colombian slang (billegas) meaning cash money (usually notes)
Personal project for a coffee liqueur.
The design was inspired by the film noir, which tries to convey the sensuality and mystery of this film, which are characteristic of this drink. The design expresses the above by a semi-abstract image in light and shade and a simple application of typography.
The Metrio Coffee identity was first inspired by the classical vintage themes of ancient Greece (the Athenian owl and olive branches) and later combined with a modern yet simple design. The word Metrio is derived by the most common way Greeks drink their short black coffee - METRIO - meaning short black with one sugar (medium sweetness). The combination of the name, the traditional themes and selected colours (brown, coffee, silver, blue, gold) compliment the overall design and gives the brand the classical, fresh and simple perspective it requires to make its mark.Read more
