Copenhagen and Carlsberg share their history with entangled destinies. This shared history - geographically located at 56 degrees North latitude - is key to Carlsberg, thus the hommage.Read more
e–Types has designed the 'Copenhagen' logotype and refined the label. The clear space surrounding the minimalist and clean logotype makes it appear even more minimalist – nordic in its essence.
The label text is typed in The Wave
The design for this grapeseed oil for chef Jean-Georges Vongerichten combines a California and French sensibility—a West Coast color palette against a Provencal background motif.
L. is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom you purchase, one is distributed in a developing country. L. not only provides those in need with safe sex options, but also educational programs in order to raise awareness about HIV/AIDS within communities highly affected by the disease. The initial packaging is designed to spread the message within developed countries in order to facilitate the "1 for 1" mission of the company.Read more
VAASAN, leading firm on the Finnish bakery market has challenged CB’a for its fresh bread category redesign of the Finnish market counting more than 50 products.
The VAASAN Group is one of the most significant operators in Northern Europe. It is the leading company in Finland and the Baltic Region. In order to increase its leadership and better address consumer’s needs, CB’a worked on reorganizing its portfolio, and revamping all packs.
The agency’s objective was to build a new architecture around four different platforms based on a unique concept: “Bakes Finland Favorites”. Four poles were thus identified: two monobrand platforms for VAASAN RUISPALAT, and VAASAN Isoaidin, a “Health & Energy” and a “Variety & Treat” platform.
Besides, VAASAN needed to switch from a portfolio organized by products to a portfolio that better takes into account the consumer benefice and strengthen VAASAN’s equity.
Once the four poles were defined, CB’a worked on the packaging of each brands sometimes only relifting the packs, sometimes creating a full transversal system. VAASAN RUISPALAT was only modernized as it represents 40% of the sales, however VAASAN Isoaidin was completely revamped to convey the brand know-how, homemade spirit and the grandmother’s excellence.
For the other two, CB’a created a graphic system either with wheat head for Health & Energy or played with the logo shape for Variety & Treat.
Casillero Silva is a semi opaque wine with a light body and medium acidity.Read more
I wanted to focus on the fruity flavour and give it a bit of a mystery touch. I let the typography be modern that would work well together with the grapes. Instead of dividing the two elements apart I designed it so that the grapes and the type becomes one.
Raison Pure developed a special edition range for Heineken as the central pillar of "join the green line" concept: events, concerts etc.. The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme.
Raison Pure Paris designed a series of 4 stylish & energetic cans ; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.
The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit!
