Swedish Brewing Co

Designer: Mattias Lundin
Project Type: Produced, Commercial Work
Packaging Content: Beer
Location: Gothenburg, Sweden

Playful branding and packaging for a Swedish craft beer company based in Stockholm. Now available at Systembolaget.

Read more

The Banana Project

Designer: Mikael Selin
Project Type: Produced, Commercial Work
Client: Spendrups
Case photographer: Daniel Grizelj
Location: Sweden
Packaging Contents: Alcoholic beverage
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital printing

Liquid Industries (Spendrups) are known for their experimentation and innovation when combining tastes and releasing new products. The Banana Project is an ecological alcoholic beverage which sheds new light and findings within the flavour of banana. Combined with pear it is a fresh, exotic and adventurous taste experience. The design concept is based on just that, natural ingredients, adventurous and exotic. The Banana Project was released nation wide in Sweden in December 2016.

Read more

Jameson Whiskey – The Deconstructed Series

Creative Agency: Pond Design
Illustrator: Greg Coulton
Project Type: Produced, Commercial Work
Client: Jameson Whiskey, Irish Distillers Pernod Ricard, Dublin, Ireland
Location: Product: World Wide
Pond Design Location: Stockholm, Sweden
Packaging Contents: Spirits / Whiskey

A Super Premium Travel Retail Exclusive with focus on taste.

The idea behind the Deconstructed Series is to showcase the richness of expressions that are created through pulling Jameson Original’s components apart - (Pot Still Whiskey, Grain Whiskey, Oak contribution) - and then reconstructing and amplifying them. The design uses rich illustrations and refined details to capture the taste of each whiskey.

The ship on the original Jameson Crest is an important design element for the Jameson brand. Using the idea of a ship as a focal point, three unique ships symbolize the different blends’ unique personalities and express the taste of the whiskey while maintaining references to the Jameson world.

Jameson BOLD is illustrated with a ship with a strong and rebellious attitude capturing the intense taste of the whiskey.

The ship that illustrates Jameson ROUND is plump and chubby. It balances carefully on the tip of a rock to symbolize the well-balanced character of the whiskey.

The Jameson LIVELY ship is shaped almost like an air-balloon. It’s a ship that at any given moments will start floating in the air - symbolizing the lightness and crispiness of the whiskey.

Each blend has its own unique colour and illustrative details. The design uses original illustrations made by Greg Coulton, a renowned Irish illustrator, beautifully capturing each blends’ personality in a unique and captivating narrative, intensely detailed, multi-layered and crafted. The deconstruction idea is strengthened through the use of secondary packaging The idea is to merchandise the packaging in such a manner that the Jameson Logo is reconstructed and the words make a complete sentence.

Read more

Berghain ze Game

Design: Joakim Bergkvist for Ninja Print
Creative Director: Alexander Kandiloros
Project Type: Concept
Location: Göteborg, Sweden
Packaging Contents: Card Game
Packaging Materials: Paper

All kinds of people are standing in line trying to get into Berghain, Berlin’s and probably the world’s most notorious night club. Notorious not only for being a one of kind experience but also for it’s difficult to define door policy. Many have stood in line for hours only to be politely turned away once they reach the door and there are countless theories on what it takes to be guaranteed entry.

In Berghain ze Game you assume the role of the pointer of this legendary establishment and it is your job to foster the right mix. Let the right people in, outshine your colleagues and win the game!

Behind the project are two swedes – game developer and publisher Alexander Kandiloros and graphic designer and illustrator Joakim Bergkvist. It started as a joke but soon developed into a serious effort to make a quality game paying homage to the world's number one techno palace. Now they are looking to fund the project through Kickstarter.

The game design is very much inspired by the unique characteristics of the venue and it’s diverse spectrum of patrons. The packaging is based on the contrast between the raw industrial feel of the place itself and the thought through self-expressive looks of it’s visitors. It comes in a corrugated cardboard box with a stylized image of the iconic industrial Berghain building. A holographic foil label on the top lid adds some style, elegance and fun to the otherwise raw impression. The line of cards represent different club goers illustrated in a simple yet surrealistic humorous style. Since the story of Berghain began long ago with a gay fetish and techno club called Ostgut and still today has this heritage as an integral part of it’s identity, the best cards to acquire in the game are the gay ones.

Read more

Exotic Snacks - kids selection (Concept)

Designer: Camilla Wallentin
Project Type: Concept
Location: Sweden
Packaging Contents: Candy, Nature snacks, kids
Packaging Materials: Paper, plastic

A re-design of the Swedish brand Exotic Snacks with the goal to attract a younger target group along with their conscious parents. Parents who knows about the latest trends and what to give to their children as a healthier option towards snacks. My end result is therefore a well-balanced mixture of what both today’s young children and parents appeal to.

I also made a concept for how the “pic n’ mix” section could look like in a shop. My idea was to make it informative for not only the parents, but also the kids.

With the help of the illustrations, even the youngest ones who yet can’t read, gets a good chance of understanding the content in each box.

Read more

Vega Bryggeri (Concept)

Creative Agency: DQ - Depero Quadrigea
Designer: Alex Ristori, Oskar Dahlqvist
Photographer: Daniel Grizelj
Project Type: Concept
Location: Gothenburg, Sweden
Packaging Contents: Beer

Concept for Vega Bryggeri in Gothenburg. Graphic profile, packaging design, photos and webpage.

Read more

Ritjakten

Designer: Frida Clerhage
Creative Director: Alexander Kandiloros
Illustrator: Clara-Cecilia Dias-Taguatinga
Project Type: Produced, Commercial Work
Client: Ninja Print
Location: Gothenburg, Sweden
Packaging Contents: Board Game
Packaging Materials: Mostly paper (and a plastic tray)

Ritjakten is a Swedish circus-themed board game for the whole family, where players draw and guess to win the game. The goal was to make a product that families will want to display in their homes, rather than hide away after playing (as is what most people do with most games). The design motto was "What would Wes Anderson do?"

Ritjakten is playable with young children who can't read yet as well: Children get an advantage both when drawing and guessing. The red cards are illustrated with the name of what's on the card written underneath in classic Futura. This way, they can also be used as cue cards when not playing aiding in teaching children to read. When playing with young children, they also get a head start guessing: Both sand glasses are turned simultaneously, and it's only when the red 15 second sand glass is empty that grown ups can start guessing.

Product design and illustrations are by Frida Clerhage; freelance illustrator, artist and designer based in Gothenburg, Sweden. She's currently studying a bachelors degree at HDK school of design and craft. She has a soft spot for colorful patterns, graphite, ink, plants, and ”humanimals”.

Read more

Stockholms Bränneri Gin

Creative Agency: Scandinavian Design Group
Designer: Carl Bachmann
Creative Director: Nils Jensen
Project Type: Produced, Commercial Work
Client: Stockholms Bränneri
Location: Stockholm, Sweden
Packaging Contents: Gin
Packaging Materials: Glass

Stockholms Bränneri is the first craft distillery in Stockholm, run by a married Swedish couple that quit their promising careers to pursue their dream.

The crafted gin, flavored with natural herbs and spices, was our main source of when Scandinavian Design Group set to work with visualizing the qualities of this dynamic startup. The identity of Stockholms Bränneri is most clearly communicated through the pharmacy-inspired bottle, with its dark brown color that keeps the flavor fresh and distinct for a long time.

The label contains open spaces that are written by hand by the gin makers during the process, a human touch to an otherwise structured design. A crest for the distillery symbolizes tradition. However, the seal is not all traditional – it’s modern and energetic with a sparkling drink. This balance symbolizes gin culture. Gin is fun and social yet sophisticated, right between the grown-up serious whiskey and the young nightlife vodka.

Read more

Sony Xperia XZ and Xperia X Compact

Creative Agency: Adentity
Project Type: Produced, Commercial Work
Client: Sony Mobile
Location: Sweden
Packaging Contents: Mobile phone
Packaging Materials: Paper

Sony Xperia™ XZ and Xperia X Compact - Sony shines with gem-like POS display

To promote the worldwide retail launch of Sony’s new Xperia™ XZ and Xperia X Compact, the Swedish advertising agency Adentity has created an eye-catching new POS inspired by precious stones.

Read more

Mathias Dahlgren Edition

Creative Agency: Essen International
Project Type: Produced, Commercial Work
Location: Stockholm, Sweden

The problem
Grand Hôtel Stockholm, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances.

Our ambition
We are of course huge fans of Mathias and had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time.

Our process
We partnered with Grand Hôtel Stockholm, Dafra and Mathias Dahlgren to create the brand Mathias Dahlgren Edition. We created the packaging concept, collateral and handled the production.

The result
Minimalism at its best. A concept condensing the necessary information at point of purchase, size, and the cooking itself. Why make it complicated?

Read more

Four Barrel Coffee (Student Project)

Designer: Jesper Forsberg Landin
Project Type: Student Project
School: Academy of Art University
Course: Packaging 1
Tutor: Kathrin Blatter
Location: San Francisco & Stockholm, Sweden
Packaging Contents: Coffee
Packaging Materials: Glass

School project to create packaging of bottled coffee for Four Barrel Coffee, a coffee roaster based in San Francisco, California with cafés in the Bay Area. They roast their own beans, control their wholesale and operate the cafés. The coffee shops does not provide free Wi-Fi or power for laptops as a statement to make the experience more personal. The company is very outspoken about the quality but also the mystery of coffee. This romantic relationship to the product is essential and connects to the diversity of the people coming to the cafés. The tone I tried to create was mysterious, crafted, natural and dark. I therefore took inspiration from wiccan religion, black magic and witches. I wanted the occult theme to come through while having a clean and modern design.

Read more

Verum Yoghurt Smoothies

Creative Agency: Saatchi & Saatchi Stockholm
Art Director: Jonas Frank
Designers: Jonas Frank, Amalia Pitsiava, Maja Sten
Project Type: Produced, Commercial Work
Client: Norrmejerier
Location: Umeå, Sweden
Packaging Materials: Yoghurt, Smootie

Verum Health yoghurt smoothies in folklore costume.

In September 2016 Norrmejerier will launch Verum Health yoghurt smoothies and new flavours for Verum Health yoghurt yogurt drink. Saatchi & Saatchi Stockholm developed a new package design for the launch.

The competition in the dairy shelf has increased and Verum, as a small player, has a great need to stand out against giants such as Arla and foreign brands who has invaded the dairy shelves. Verums products contain unique probiotic bacteria, which put them in the health segment. This has prevented a large part of the target group to try Verum because they presume it doesn´t taste as good as ordinary yoghurts and smoothies.

It is therefore important that the packages communicate good taste, feel updated and reflect Verums northern origin. Verum has it´s roots in Västerbotten, in the northern parts of Sweden, and originates from the traditional sour milk that was made at the farms during the 18th century. So we wanted to do something genuine and handcrafted that mirrored the DNA of the Verum brand.

Read more

Water For Change

Creative Agency: Unicorn
Project Type: Produced, Commercial Work
Client: Water for change
Location: Sweden
Packaging Contents: Still Water

Water for Change is 100% natural still Swedish water which is packaged in a recyclable carton. For every carton of Water for Change purchased, 10 litres of water is donated to a village in the developing world. Our task was to create logo and packaging design for this fun and friendly product. The client wanted the design to be trendy, playful and Scandinavian. Packaging front panel is build around the logo, which illustrates the donation of the water. The side panels are offering the consumer to educate himself about the problem.

Read more

Blossa Annual 2016

Creative Agency: Scandinavian Design Group
Creative Director: Nils Jensen
Designer: Henrik Walse, Mats Lekberg
Illustrator: Petra Börner
Project Type: Commercial Work
Client Altia Corporation
Location: Stockholm, Sweden
Packaging Contents: Alcoholic Beverage, Wine

‘Tis the season for delicious spiced drinks! Mulled wine, or Glögg in Sweden, is a red wine made with various mulling spices and raisins. On cold winter days, it’s customary to grab a glass of it, especially at Swedish Christmas celebrations. Scandinavian Design Group designed the packaging for 2016’s Glögg release from Blossa, the market leader in Sweden, with inspiration from the Swedish wildwood and its immense and mysterious forests.

Starting work with Blossa at the 2011 edition, Scandinavian Design Group created a design concept that evolves and develops with each annual release, moving the brand into a larger context beyond the packaging design – and beyond the perception of a traditional Christmas drink. The concept is based on new and interesting places where Blossa travels to find inspiration and exciting flavours. Coordinates on the bottle guide us to the exact destination that inspires each year's flavours.

In order to find unexplored and exciting flavors, you don’t need to travel far. Blossa’s most exotic taste ever origins from Sweden. In 2016 the coordinates 63°69'72.0"N 13°81'76.7”W bring us to the northern forest Storskogen and the flavors Crowberry and caramelized Birch Sap with a hint of smoke. The design scheme is a tribute to the mystery and depths of the Swedish forests, and the gold elements symbolize the treasure of flavors to be found.

Read more

Shameless Self Promotion & Creative CV (Concept)

Designer: Liza Pedersen
Project Type: Concept
Location: Karlstad, Sweden
Packaging Contents: Self promotion packaging, CV, Cover letter
Packaging Materials: Paper

As a young, ambitious and creative designer who are at the beginning of my career, I want to show the artistic, creative and passionate side of my creative soul. I wanted to create a personal packaging project that shows who I am as a designer, but also to promote myself and be remembered when I'm looking for my dream job. So rather than just sending a cover letter and my resume, I created a handmade, shameless self promotion packaging & creative CV. The package includes a printed portfolio of my current work, a personal letter, contact details and also a small gift to (hopefully) seal the deal.

Aside from showcasing my work in a unique and innovative way by highlighting my skills as a packaging designer, I wanted to incorporate my personal interest with graphic design so my potential future employer gets to know me. My main goal was to show how I work as a designer and my approach in this business, showing that I am consistent, dedicated and love craftsmanship when working with projects.

Read more

Noo-Del (Student Work)

Designed by Helen Maria Bäckström, Sweden.

The brief was to make a package with a second life.

Noo-Del is a playful and simple packaging that will stand out on the shelves. The decor of a geisha refers to Asia and Asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geisha hairpins. The effect is even more fun when you eat from the package!

The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it.

Read more

Carli Choklad

Designed by Johanna Broo of ScandiPac AB, Sweden.

ScandiPac AB has created a brand new serie of packaging for the chocolaterie Carli Choklad. It contains six different parts, three praline boxes (S, M, L), one for chocolate bars, one for small chocolate hearts and last but not least a gift voucher. The packaging has a gracefull decor which we have made more exclusive through spot varnished lines and by flatfoiling the logotype. Each part has its own heart that pops out from the carton and makes it even more interesting for the receiver.

Casillero Silva

Designed by Daniel Eek, Sweden.

Casillero Silva is a semi opaque wine with a light body and medium acidity.

I wanted to focus on the fruity flavour and give it a bit of a mystery touch. I let the typography be modern that would work well together with the grapes. Instead of dividing the two elements apart I designed it so that the grapes and the type becomes one.

Read more

Friggs Tea

Designed by Public Speaking, Sweden.

Swedish Friggs is mostly know for their health oriented products and herbal teas. They are now breaking their tradition of fruity teas (no pun intended) and releasing a line of black teas tastefully packaged by the design agency Public Speaking. The design is based round clean typography and simple symbols indicating the teas different flavors. The overall look has a retro feel and I like it.

via Below the clouds

Point by Anders Hjelm

Designed by Bedow Creative. The studio was founded in 2005 and is located on Södermalm in Stockholm, Sweden.

Packaging for the wall hook Point from Essem Design. The hook comes in black, white or red and in three different sizes—single, double or quadruple.

Read more