Coffee Specialties

Creative Agency: SOGOOD
Creative Director: Rob Verhaart
Designer: Jaimy Hoogenhout
Project Type: Produced, Commercial Work
Client: Peeze
Location: the Netherlands
Packaging Contents: Coffee

Peeze produces premium quality coffee for the business-to-business channel. Now they are introducing a 'BEST COLLECT" specialty range. These are single origin coffees with a limited volume. The concept is not only about the excellent taste, but moreover about the special stories behind the coffebeans. It is not a mix, but beans originating from one country, region or even only one plantation and one harvest. The local specialists know every detail of these coffees. The illustrations on the packaging are about the voyage of discovery and preparing the coffee.

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Tea Quiero

Creative Agency: Exit Communicatie
Creative Director/copywriter: Matthew J Phillips, Exit Communicatie
Art Director: Anieke Schrader, Exit Communicatie
General Manager, Benelux: Arnout Verbeek, Catunambú
Project Type: Produced, Commercial Work
Client: Catunambú
Location: The Netherlands
Packaging Contents: Tea
Packaging Materials: Paper

Love Tea? Then you'll love Tea Quiero

Catunambú is a premium coffee brand located in Seville. Their expansion plan had a focus on launching in the Netherlands with the objective of achieving market penetration through sales channels that included premium coffee shops, restaurants and large corporate and government offices. The challenge was made especially tough given the established coffee giants that dominate this market also offer a complimentary tea product to support brand acceptance, loyalty and customer preference. It was imperative that Catunambú offered a similar product portfolio in order to claim their place in the market.

Exit Communicatie created the Tea Quiero brand from the ground up. The name was seen as perfect - ‘Te quiero’ is Spanish for 'I love you'. The brand identity and packaging design is inspired by the Andalusian tiles found in coffee shops and tea houses in Southern Spain.

All 8 flavours carry their own unique Andalusian tile design and all are named after areas within the region. Each individual pack carries a story of the tea, the blend and the place of origin – to enlighten and engage with the customer.

Tea Quiero is a unique tea brand, blended with organic and ethically sourced ingredients from Fair Trade farmers. Initially created to wet the appetite of the Dutch customer, it is now being enjoyed by people with taste, globally.

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DIY Liquor Box

Designer:: Rachel Sender
Graphic design: Maatwerk
Project Type: Produced, Commercial Work
Client: Pineut
Location: Rotterdam, the Netherlands
Packaging Contents: Ingredient mix and gin
Packaging Materials: Cardboard, paper, glass

Pineut is a young Rotterdam-based brand that started off by offering bottles with different ingredients that customers could brew at home by adding liquor to. This year, Pineut has launched their own gin ("jenever" in Dutch) in a box that comes coupled with the ingredients you can mix the gin with.

Rache Sender was asked to make an eyecatching design for the box to stand out in liquor stores. It should appeal to a young crowd and should also work as a gift. The chosen direction was use of vibrant colours and a limited amount of them, just red blue and dark grey. The pattern shows a suggestion of the what the brew could look like when it's being mixed, in a joyful and playful way .

Illustrations were also made for the background of the "jenever" bottle label.

On the inside of the box the brewing instructions can be found. On the back there is a brief history of jenever.

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Re-Veg Cold Pressed Juices (Student Project)

Designer: Vera Nieuwenstein
Project Type: Student Project
School: Willem de Kooning Academy
Course: Packaging Design
Tutor: Eric Nuijten
Location: Rotterdam, the Netherlands
Packaging Contents: Cold Pressed Juices
Packaging Materials: Glass, Paper

RE-VEG is a brand that arose with the idea to solve these overarching problems. RE-VEG pays attention to the vegetables that are forgotten (historical vegetables).

Our ancestors were accustomed to these vegetables by having those on their weekly menu. And we want to bring this back.

RE-VEG lets the consumer get re-acquainted with these forgotten vegetables by making cold pressed juices. A way to make something old, hip again.

Because these types of vegetables are not mass production, they come from local farmers who have small harvest, which makes these cold pressed juices 100% organic.

This brand contributes to an feeling of because the consumer will feel that they contribute to the creation of a better world by saving the forgotten vegetables. RE-VEG will ensure that these vegetables return and will be retained with the idea that they may never disappear.

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Vegetarian Butcher (Concept)

Designer: Laura Voet
Project Type: Concept
Location: Netherlands
Packaging Contents: Vegetarian products

The Vegetarian Butcher asked young designers to improve their packaging design. The goal of the Vegetarian Butcher is to get close to the taste and characteristics of real meat, also in their packaging design.

In the existing logo of the Vegetarian Butcher, the woman is wearing an orange striped apron. I used the stripes of the apron as inspiration and translated it into the design of the packaging. I added the color green into the serie. Green is the color of nature and refers to the origin of the product: vegetable. The green color creates contrast with the meat so that the colors of the product looks better. I also added an illustration to the packaging to show the costumer where the product is made from. This because not all consumers are familiar with lupine.

The vacuum packaging is transparent, simple but decisive. I'm inspired by the method of a real butcher. I wanted to stay close to the source and the authentic look and link to 'butcher'. Besides that, the consumers wants to see what they are buying, especially if you want vegetarian products compete with real meat products.

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Bazar Coffee

Creative Agency: Sunshine and Sausages
Art Director: Lennard Freij
Copywriter: Paul van Vliet
Designer: Elmar Hamelink
Photographer: Michiel Meewis
Project Type: Produced, Commercial Work
Client: Bazar Coffee
Location: The Netherlands
Packaging Contents: Coffee

Wanna talk about it over a cup? BAZAR Coffee is the first Dutch hospitality brand to credibly claim its role as your ultimate conversation starter.

BAZAR Coffee needed an entirely new brand identity in order to revitalize its role in mainstream outlets all across the Netherlands. Competition was looming, while bar and restaurant owners seemed increasingly shifting towards brands with a spirited story and with credible relevance in connection to their consumers.

Yet as a product that nor intrinsically nor in terms of history offered tools for strong storytelling, BAZAR needed to shift its focus from itself to its consumer. The all new BAZAR Coffee identity is the first coffee brand to firmly claim its role as your ultimate conversation starter.

All design choices made, revolve around the creative concept that shaped the brand’s new and lighthearted identity. The overall impression and composition is peaceful, minimalistic and balanced. Chosen colors are earthly, modern and subtle. Fonts and materials are, again, about facilitating rather than asking for attention themselves. This scheme of design choices has been executed throughout all the brand’s identity carriers. From the logo (a coffee cup and a speech cloud in one), to packaging (staging product explanation, titles and numbers as actual design elements). From crockery (only reveiling the brand’s logo inside the cup) to website design (with photography staging consumers, pictured in right in the act of talking, as a center piece - while depicting product shots as a piece of art). From a brochure to side products’s packaging (milk, sugar, cookies, take-away cups).

BAZAR’s new appearance helped to put a halt to the brand’s churn and attract new hospitality outlets across the country.

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Luxury Water Bottles For Bijenkorf (Student Project)

Designer: Petie de Groot
Project Type: Student Project
School: Willem de Kooning Academy
Course: Packaging design
Tutor: Marcel Verhaaf
Location: Rotterdam, the Netherlands
Packaging Contents: Drinks
Packaging Materials: Plastic, felt

Luxury water bottles for Bijenkorf, a dutch leading department store.

What makes a product luxury almost exclusive?

Create three bottles of water packaging for still, light sparkling or sparkling water and three with a flavor in the water that will invite the customer to buy this luxury water for a higher price than the normal water bottles.

What's Unique?
This design makes you wanna buy fancy water; using good quality (hard plastic bottle's, which can be reused) and minimal design (a water wave printed on the bottle) which represents different flavor through colors, gives the user a well spent experience. The customer will carry the bottle in a unique bag (which can be reused as well) made of felt, as if it's a jewelry.

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Vrolijkheid

Creative Agency: Typical Organization
Project Type: Produced, Commercial Work
Client: Neleman
Location: Launched in the Netherlands, designed in Greece
Packaging Contents: Beer
Packaging Materials: Glass, paper

vro-lijk-heid (noun, Dutch) happiness, cheerfulness, cheer, gaiety, glee, hilarity, jocundity, jollity, joviality, liveliness, mirth, sunshine, tittup, merrymaking

Vrolijkheid® aims to be a new beer definition. Thinking of definitions we obviously thought of dictionaries. We approached the label design as designing a language manual. Since this beer edition is done in Holland by Nelemen, believed it relevant to make a reference to The Dutch Golden Age its freedom in press and typefaces that used to inspire William Caslon I (1692–1766) to design his serif typefaces. Using Adobe Caslon based on Caslon's own specimen pages we hope to give the fine detail and sharp contrasts that could make the beer sommeliers and amateurs transport to this acclaimed climate of intellectual tolerance that seemed to breath the Dutch Republic of the 17th century.

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YVRA 1958 / L'essence de l'essence

Creative Agency: Durk.com
Creative Director: Durk Hattink
Project Type: Produced, Commercial Work
Client: YVRA 1958
Location: Amsterdam, The Netherlands
Packaging Contents: Perfume
Packaging Materials: Glass, cardboard & paper

Once an established journalist, Yvo van Regteren Altena became immersed in the world of fragrance houses and new scents. As a result of this exposure, renowned perfumers, including François Demachy from Dior and Jean-Claude Ellena from Hermès, encouraged him to create his own perfume. Yvo started this creative journey in 2013, which culminated in the launch of YVRA 1958 in 2016. The name refers to his initials and date of birth.

Yvo has extensive experience in collaborating with creative director Durk Hattink. The packaging of YVRA 1958 had to embody the subdued yet indulgent character of a niche fragrance with a high perfume concentration of 20%. Hattink was also requested to connect Yvo’s beloved 1950s era to the present using a nostalgic yet timeless color scheme and typography. Hattink: “Inspired by the citrusy nature of the fragrance, a muted shade of orange was the obvious color choice. If you look closely at the details of the box, you can see Yvo’s love for subtle striping.

However designing the flacon presented a whole new set of challenges. When I asked Yvo what our allowed expenditure was, he told me ‘budgets are made to be broken.’ And that is exactly what happened. Transforming the most precious materials into our vision of YVRA 1958 requires a high level of craftsmanship and commitment. Yet all the hard work paid off. During our visit to Pitti Fragranze in Florence, Chandler Burr, former New York Times perfume critic, called YVRA 1958 ‘extremely elegant and sophisticated’ and his reaction exceeded our wildest expectations.

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Eternal Oceans

Creative Agency: Anthem
Designer: Sara Jones
Packaging Content: Canned fish
Location: Benelux

Eternal Oceans - Sustainable fishing for the future

Eternal Oceans promotes sustainably caught fish through disruptive and desirable packaging design.

The pack design uses the ring pull found on many cans and turns it into a brand asset. The whole can structure represents a beautiful silver fish with a ring pull tail which is both iconic and functional. Branding is simply embossed into the metal which brings a look of purity and premium cues to the pack.

Sustainable fishing is time consuming and costly, mass producers of canned fish are unable to be 100% sustainable and so we are perpetuating the ever diminishing population of fish.

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Apodo - Açai And Fruit Blend

Creative Agency: Estudio Cão
Designer: Lucaz Mathias, Thiago Riboura
Project Type: Produced, Commercial Work
Client: Pakky Food
Location: Netherlands
Packaging Contents: Smoothie, Juice
Packaging Materials: Plastic

APODO, is a blend of açai and fruits from the Dutch Company Pakky Food. First international job, which began late last year with the challenge of translating for the European market the identity of a brand of açai and fruit blends, nutritious and full of flavor, natural of our neighboring Suriname. APODO will be available in four flavors, in markets such as the Netherlands, France, Denmark, Germany and England.

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Farmshop Dairy Products (Concept)

Creative Agency: Studio Peper & Goud
Concept And Visuals: Liselotte Heesbeen, Bea Nijdam
Project Type: Concept
Location: Utrecht, Netherlands
Packaging Contents: (cow)meat, cheese, milk
Packaging Materials: Paper

Packaging concept for a farm shop where milk, cheese and meat are the main products and can be bought directly from the farmer. The designs color palette is made up of strong colors that stand out between the other farm products from many different sellers. The visual language is inspired by showing the origin of the product. The illustrations are made by using simple and basic shapes that are still easily recognisable in the final product. Like the origin of the products you can see the origin of the images (basic shapes). The icon-language makes sure the most important facts about the product are easily processed by the customer. No extensive reading sessions necessary while being in the supermarket. (More info in project image)

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No Fairytales

Creative Agency: Sogood
Project Type: Produced, Commercial Work
Packaging Content: Tortilla
Location: the Netherlands

A world first introduction of ‘No Fairytales’ with packaging by Sogood.

Bernadette Kooijman, founder and owner of start-up Switchback Foods: ‘I want people to eat healthier with good and delicious food. I have developed tortillas containing 45% of vegetables based on carrot and beetroot. A world first for which I was looking for and brand name and packaging. They should invite the consumer to try and find out that healthy food can also be tasteful. In the near future No Fairytails will extend the range of products.

Rob Verhaart, creative director at Sogood: ‘We developed the brandname ‘No Fairytales’ to make clear that Bernadette Kooijman is not selling hollow talk. Her products are honest, genuine and pure without unnecessary additives. To bring this idea across we developed a packaging where the product is still the hero. We gave the texts on the facing a little adventurous twist intertwining them with natural ornaments. The frosted look strengthens the fresh and natural character of the products.’

Montage Sauzen

Designed by Natwerk, The Netherlands.

Natwerks Mounting Sauces are a first in the collection of Natwerks autonomous creations. This range of sauces are a must have on every self respecting BBQ and will be available soon at a DIY store near you.

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Zuivelrijck

Designed by Brandnew Design, the Netherlands.

Zuivelrijck is a range of biologic coffee creamer for the consumer market and the out of home market. Brandnew Design faced the challenge of creating a total new product range which consists of: cups, a dispenser for the cups, cartons and secondary packaging. The design tells us the story of the fictional “Zuivelrijck”, a place with a typical dutch look and feel... The aerial point of view shows you the famous black and white cows grazing on a almost abstract mondriaan styled landscape. Details include a herron standing near the water line and a pair of ducks. The predominantly green packs guaranty lots of shelf standout. The individual creamer cups also show 10 different landscape settings and details.

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Supperclub Vodka

Designed by Diddo, The Netherlands.

From the cooperation between Laboratorivm, Concrete Architects and Supperclub comes a new experiment; Supperclub Vodka. The Vodka comes in two variations; Virgin White and Dark Black. Bottled in medicine containers and sealed with a layer of black wax. Aside from a print print campaign, a full feature video clip was created showing the contrast between black and white. Featured at the *Wallpaper booth at the Salone Internazionale del Mobile, Milan, Italy.

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Champagne Extinguisher

Designed by Diddo, The Netherlands.

In may 2009 I was inspired the Jim Morrison quote: “I just want to get my kicks before the whole shit house goes up in flames.”

(Dom Pierre Pérignon (c. 1638–14 September 1715) was a Benedictine monk who made important contributions to the production and quality of Champagne wine in an era when the region's wines were predominantly still and red. Popular myths frequently, but erroneously, credit him with the invention of sparkling Champagne, which didn't become the dominant style of Champagne until mid-19th century).

Disclaimer: 'this project is not authorized by Moët & Chandon, nor does the company endorse the message in any way.’
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APL Wines INDULGE

Designed by UXUS, The Netherlands.

New lightweight and eco-friendly packaging concept for INDULGE Wines

UXUS is proud to announce their latest project, the brand identity and packaging design of APL Wines’ new label, Indulge. The brief was to create an innovative packaging concept and website that targets specific lifestyles. The design’s concept focuses on the practicality and accessibility of its specific target group’s lifestyle: the Fashionista, the Active outdoors-person, the Retro-lover, and the Leisurely. Packaged in a lightweight Astrapouch and featuring bold illustrations, Indulge wines marry lifestyle with conscious packaging. The new packaging is ideal for BBQs, picnics, the beach, parks, and outdoor theatres.

UXUS partner George Gottl says, “We are thrilled to have been invited to create such an innovative approach to wine packaging. The various graphic motifs of Indulge spark diversity of the target audience they are reaching out to. This brand sets a new benchmark mapping the wine varietal to the preferred lifestyle of a specific consumer.”

Four (4) categories of wine will be offered to cater to the various assortments of lifestyles and preferred flavors; “Good Taste on the Go”, “Accessorize with Good Taste”, “Toast the Moment” and “Pair this with Life” are the themes aimed at the distinct lifestyles. The bright and bold watercolor illustrations reflect each distinct customer from the shoe-adorned graphics for the Fashionista to the picnic graphics for the laid-back denizen. An innovative handle integrated in the package allows easy transportation and the spigot on the bottom of the pouch easily controls the flow of wine.

Indulge wines will issue a 2009 Central Coast Pinot Noir and a 2009 North Coast Sauvignon Blanc with each their own unique Astrapouch illustrations. Each Astrapouch is equal to two (2) 750ml wine bottles yet is accountable for only 2% of the weight of the traditional glass bottle. It is a durable, convenient and eco- friendly package that saves energy, weighs less, and is cost efficient.

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Peeze

Designed by SOGOOD, the Netherlands.

Context

Peeze provides top quality coffee, especially in the business to business area. They have been in existence for 130 years. Quality and sustainability throughout the whole chain is their central concern. The current packaging design does not reflect this.

Result

Quality and sustainability throughout the whole chain are illustrated by showing the proud farmer from the country of origin enjoying the final product. In one strong image the whole story is captured and justice is done to the human side of the process. Everyone within the company is very enthusiastic about the design. It also increases the pride in the company and in the Peeze brand.

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John Altman Cookies

Design by Gummo, Netherlands.

We were hanging out on Baker Beach in San Francisco when we bumped into John Altman giving away free cookies. We were entranced.

It might have been the weather, it might have been the vibes, it might have been the intense combination of sour cherry and rich chocolate, but they were the best damn cookies we’d ever tasted. When we told John this, he said only one thing: “Spread the love. Like, make people happy, man. Take the recipe, bake the cookies, spread the love."

So that's exactly what we did. Our cookies come in 3 flavors: Sour Cherry & Chocolate, Green Apple & Almond, Grapefruit & Butterscotch. They are 100% natural, Fair Trade and delicious. Well, that's what people tell us. One guy we know loved them so much he called his children Grapefruit and Butterscotch. Now that's what we call spreading the love.

The outside of the packaging is made of uncoated paper, creating a fresh look that harks back to the bags that John himself used to use back in San Francisco. The bags are sent to retailers in a ready for display box that's fully recyclable.

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