Designed by The Core, United Kingdom.
The Core has created the new pack design and structure for an innovative new product set to revolutionise the UK laundry industry. Developed by Challs International, Boost Your Wash is a brand new wash enhancer with a unique formula designed to transform any washing detergent into a powerful cleaner. And unlike washing powder, it has antibacterial properties, so it not only tackles stubborn stains but also kills bacteria, leaving laundry clean, fresh and odour and germ free.Read more
Like its unique formula, Boost’s packaging offers a shake-up for the category. ”It’s a different kind of a design for a different kind of a product”, says Andy Briscoe, Creative Partner, The Core. “We wanted it to feel more like a little helper than a stain remover, so we deliberately distanced ourselves from the ‘scientific’ swooshes, molecules and atomic-era colours which dominate that category. The laundry cues are all there – the clothes, the open-air freshness, the burst of sunlight, but they come together in a new, contemporary illustrative style that sets Boost apart from its competitors.”
No comments:
Post a Comment