New style : 2016

Friday, December 30, 2016

Moo Yogurt

Creative Agency: mousegraphics
Illustrator: Ryn Frank
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Yogurt

The briefing:
"We launch a new type of cow-milk based yogurt and we would like a strong identity and related packaging for the whole range of our dairy products."

The target consumer:
Consumers of all ages and backgrounds within the Brazilian market.

The design:
Our client asked to be differentiated within a highly competitive industry and gave us a name which acted as a springboard of inspiration for us. "MOO" logo was designed after a biomorphic principle that makes it quite memorable as it playfully recalls a plump, productive cow form or the soft and creamy yogurt body. The three letters comprising the logo-typed name serve as a generous surface-base of creative alternatives so that flavors and mixes are easily marked and distinguished in blue, green, orange, ochre and pink spots. The fine lines of the additional illustration (fat and thin cows, honey jars, plants and fruits) cooperate in creative antithesis. The lid of the containers are color-coded with just one defining spot in the middle as a reminder of the key letter "o".

Designer: Marco Filipic
Project Type: Concept
Location: San Carlos de Bariloche - Patagonia - Argentina
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, Glass
Printing Process: Digital Printing

This is a personal project for a brand born in San Carlos de Bariloche - Patagonia - Argentina. This packaging was born from friendship and sharing with friends, completely inspired by the toast, the design was done.

The main objective is to design a container that invites the consumer to buy it to give it to its closest people. There was never an ideal gift for friend's day, TODAY YOU EXIST!

Using sustainable materials and accessible technologies.

Wednesday, December 28, 2016

ACH Vegan Chocolate Limited edition

Designer: Gintarė Ribikauskaitė
Project Type: Produced, Commercial Work
Client: ACH vegan chocolate
Location: Vilnius, Lithuania
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Foil

Vegan chocolate "Ach" is a Lithuanian brand. A limited edition is launched for Christmas - the most beautiful holiday of the year. Enchanting and rich chocolate with almonds and pollen. The main goal of these packages is to convey winter and holiday spirit. This is achieved using gold foil, typographical and graphical elements which takes you into the turmoil of sparkling holidays!

KIREI | Hair care (Concept)

Designer: Mer Avila
Project Type: Concept
Location: Buenos Aires, Argentina
Packaging Contents: Hair care product line
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, screen printing

KIREI | Hair care (Japanese word for beauty) it's about representing a different, edgy conception of beauty. The design combines geometric black and white backgrounds with neon colors, giving the products a modern twist.

#Be

Designer: Rafael Maia
Project Type: Produced, Commercial Work
Client: Bebidas Asa Branca
Location: Fortaleza, Brazil
Packaging Contents: Fun, Cold and Modern Drink
Packaging Substrate / Materials: Glass and label (sticker)

Branding, packaging design and 3D product mock-up of #Be

Design of logo, label, consulting to graphic production and 3D product visualization. Modeling, texturing, scene composition, lighting, rendering and post-production, all were created from scratch.

Serail (Concept)

Designer: Ivan Venkov
Project Type: Concept
Location: Bratislava, Slovakia
Packaging Contents: Powdered tea
Packaging Substrate / Materials: Durapulp

Creative direction intends to fuse the allure of cigar aficionados and high-end lifestyle with a comfortable use of quality powdered tea.

The central waved shaping of the packaging revealing the green tea tubes in the cut-outs is inspired by the shape and form of tea plantation farms. The sculpted part is devised of a combination of polymer and paper pulp material called Durapulp.

Durapulp is a bio-composite material that consists of completely renewable and bio-degradable components. Its environmental credentials are undeniable, but Durapulp boasts several other unique features as well. It’s incredibly strong, holding its own in some very tough conditions. And because Durapulp is also water repellent, its end products can be wiped clean and withstand water splashes.

Reflets de France (Student Project)

Designer: Maxime Genier
Project Type: Student Project
School: Lim'Art
Course: BTS Design Graphique
Location: France
Packaging Contents: Food
Packaging Substrate / Materials: Paper

Reflets de France’s products are issued from the French culinary heritage. But what would this heritage be without growers, men and women, young and less young, working every day to spread our land around the world. The promise is: "Behind every product, a Man, a Land"

Tuesday, December 27, 2016

Cereal Planet (Student Project)

Designer: Mihyun Sim
Project Type: Student Project
School: Konkuk university
Location: Seoul, Korea

This package design project started as a branding idea of‘'Cereal Planet' - a cereal cafe where you can get all kinds of cereals from all over the world. The main concept was to sell cereals in one-meal size package to make it easier to try many flavours without difficulty- which was later used as a design module. While searching for cereal cafe references I found an image of a counter with cereals stacked behind it. I wanted to use this idea in a way that could accentuate the concept of the brand. Using partition and composition, when the hexagon shaped boxes are stacked together, it reveals the hidden shape of stars so that the whole wall the boxes are stacked at could be seen as a cosmos with black stars shining.

Sha Li Wen Moon Cakes

Designer: Charlie Leong
Project Type: Produced, Commercial Work
Packaging Content: Mooncakes
Location: China

Sa Li Wen (沙利文) is heritage brand of Hunan founded in 1947 by a Shanghainese.

Charlie designed Sa Li Wen to follow the retro style of the Republic and not to follow the current design trends with the hope to restore the brand. To do this, Charlie turned down all the long-term design work in order to be able to fully foscued on the project. He is adamant on not wanting this heritage brand to go on a decline.

Li Yongquan once quote: "a country without a brand more than 200 years of culture is a disaster."

Charlie Leong, designer of the packaging says: "I know that in more than 200 years of history, there are six heritage brands in Taiwan, only five in mainland China and there are more than 3,000 in Japan. It is a disaster for the China culture, I create brands and the biggest desire of mine is to save the old brand, that is my biggest wish."

Yehwadam

Designed by THE FACESHOP in-house design
Project Type: Produced, Commercial Work
Location: Seoul, Korea, Republic of
Packaging Contents: Skin care cosmetics

Yehwadam is the reinterpretation of Korean beauty and traditional herbal beauty recipes.

Yehwadam is a skincare line dedicated to presenting Korean beauty based on a reinterpretation of traditional beauty regimens described in historical texts that document an array of ingredients harvested from nature in Korea and embody the wisdom of its women. Products are designed to deliver nature’s energy to skin through carefully selected natural ingredients that are grown in Korea in ideal conditions and processed so as to preserve their skincare properties and vital energy.

Yehwadam Revitalizing line is a revitalizing and anti-aging skincare line that helps bring out your skin's innate healthy glow through Gyuhwabang a modern reinterpretation of secret beauty recipes found in historical texts using herbs harvested in nature of Korea.

Hua Lin Ge

Designer: WingYANG
Project Type: Produced, Commercial Work
Packaging Content: Chinese temple branding
Location: China

Buddhist mood! Space of emptiness has applied functions of hold, support, buffer etc., which should be the most calculated parts during the course of package shape design.

Carlsberg Export Redesign

Creative Agency: Taxi Studio
Project Type: Produced, Commercial Work
Packaging Contents: Beer
Location: UK

Since 2010, we’ve worked closely with Carlsberg fostering a great relationship most recently in our radical redesign of Carlsberg Export.

Despite the famous brew ranking better than competitors in blind taste-tests, Carlsberg Export’s brand perception was affecting its commercial performance. Despite boasting a remarkably rich brand history originating in Denmark – the country, which remains home to Carlsberg – their premium beer was struggling to stand for anything in consumers’ minds.

We were brought-in to dramatically re-imagine the Brand, elevate its premium beer status and champion its Danish origins – all of which we hoped would ultimately drive reappraisal and retrial with consumers.

Working closely and collaboratively with the team at Carlsberg UK, we embarked on a radical redesign inspired by Danish Design; famous for perfectly balancing function and form.

In order to stay true to our new Danish-centric positioning, for our design system we turned to Denmark’s national flag, known as the Dannebrog, to set the standard for Carlsberg Export. This bold, simple design provides a powerful, economic and aesthetically pleasing system that visually grounds the Brand in its Nordic roots.

Spencer Buck, Creative Partner & Founder @ Taxi Studio expands on our work: “Balance is something the Danes do brilliantly and it’s something that, together with the great team at Carlsberg UK, we’ve worked hard to capture in our redesign – by blending premium beer cues with Danish design aesthetic and marrying the warm with the cool, we hope this brave new direction for Carlsberg Export does Denmark proud.”

Darren Morris, Brand Portfolio Director for Carlsberg UK said:
“Throughout this year-long process we’ve taken a collaborative and consumer-centric approach. From identifying our differentiating Danish provenance to working alongside brilliant partners like Taxi Studio to bring our Danish heritage to the fore, we’ve had the consumer with us the whole way. We’re incredibly excited to share a piece of Denmark with the wider community”

Monday, December 26, 2016

Martell NCF

Creative Agency: Partisan Du Sens
Project Type: Produced, Commercial Work
Client: Martell / Pernod Ricard
Location: Asia
Packaging Contents: Cognac
Packaging Substrate / Materials: Bottle

Long-time partners, Martell and Partisan du Sens create a unique and exclusive bottle in its design and but also its taste. NCF, an acronym for "Non-chill filtered", is a new catalog product for the nightlife asian market.

Martell proposes, for the first time in its history, a cognac filtered at ambient temperature which preserves all its potential. Soft and fresh, the liquid reveals apricot, citrus and vanilla aromas.

Martell offers a new vision of cognac. The NCF style, fresh and elegant reinvents the moment of tasting and invites itself in the heart of the night target.

Sweet Monster | Pastry Shop (Concept)

Designer: Spyros Partsinevelos
Project Type: Concept
Location: Athens / Greece
Packaging Contents: Donuts, Cup Cake, Chocolate, Cherry Spread, Berry Spread, Chocolate Spread
Packaging Substrate / Materials: Paper, Glass

Branding and packaging design for Sweet Monster | Pastry Shop

Minskhlebprom

Creative Agency: AIDA PIONEER Branding & Creative
Designer Irina Dubyago
Project Type: Produced, Commercial Work
Client: Minskhlebprom
Location: Minsk, Belarus
Packaging Contents: Crackers
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The concept is based on the shape of the product itself. The transparent part of the package follows the cracker, which becomes a central element of the fairy story. The effect of animated stories for every taste is reinforced by bright and active colors.

Suvalan

Creative Agency: UNT Design
Creative and Art Director: Miguel Ferrari Junior
Project Type: Produced, Commercial Work
Client: Suvalan
Location: Bento Gonçalves, Brazil
Packaging Contents: Juice, 100% fruit juice, light fruit juice
Packaging Substrate / Materials: Paper, Tetra Pak
Printing Process: Flexography

Suvalan is a big juice producer located on Vale dos Vinhedos, Brazilian south. The company was founded in 1972 and was the first Brazilian company to produce 100% fruit juice in Tetra Pak packaging.

The challenge proposed to UNT Design was to redesign the entire set of packaging that had been on the market for more than 10 years.

The graphic design concept has the purpose of making the brand and packaging more contemporary and appropriate with the target of each product set.

Each line has on the main face of the packaging the points of distinction, making it easy for the consumer to choose the better juice for their needs.

UNT Design used several graphic elements to make the packaging vibrant and attractive on the shelf, as textures, vibrant and citric colors, sharpen and saturated pictures and information hierarchy to make the packaging as simple as possible to the consumer.

Winter Wonderland

Creative Agency: Mokalache.Design
Project Type: Produced, Commercial Work
Client: Muse Chocolate Concept
Location: Spain
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, Plexi, Gold leaf, Vinyl

The winter chirstmas collection is a golden dream. This time with standing decorative items so it gives any home an instant christmasy feel !

Ms. Olive (Concept)

Creative Agency: Chiapa Design
Creative Director: Rodrigo Chiaparini
Creative Assistant: Mariane Silva
Designer:
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass Sleeved Bottle

Premium Extra Virgin Olive Oil produced in Portugal with organic olives and cholesterol free. The creative concept presents the chicken as the protector of the olive trees, demonstrating the care with the product since its plantation. The name creates a hook between the protective chicken and the main raw material of the product. The contrast of white, black and gold accents reinforces the premium aspect of the product.

Thinky (Student Project)

Designer: Jisu Hwang
Project Type: Student Project
School: Hongik University
Course: DESIGN STUDIO (4)
Tutor: Hyunkyoung Park
Location: Seoul, Korea
Packaging Contents: Children instructional tool
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Silk screen printing

‘Thinky’ is a brand of educational toys to develop children’s thinking ability. Unlike existing compulsory programs, Thinky helps to develop thinking ability naturally through games and plays. In this program, children encounter various types of problems, and they find out solutions through interesting activity themselves. In this process, children’s brain will be constantly stimulated, and thinking ability will be developed naturally and effectively.

In developing the brand, package, and promotional tools of these properties, I took the idea of ‘thinking’, which is the core of children’s education, as a motif. This motif has been expanded and branded 'Thinky' in the sense of 'imaginative and thoughtful child'. In addition, in order to take advantage of the characteristics of this product, I came out with BI and package design that can be visually appealing to children. This will increase the interest of children in learning and also will improve their learning more effectively. Furthermore, I have developed various characters for such purpose, for children to interact naturally with the characters.

Friday, December 23, 2016

Top Packaging Projects of 2016

2016 has been a year of huge changes for the world around us. However, changes are not a stranger to the design world. Creativity has no limits. They fly. They cross all barriers.

Picking the year's best packaging project is one of our most favorite activities. Our selections reflect our passion for designers with something to say. Don’t miss out on the latest trends as they might give you new ideas in the coming year! Here we present to you the best packaging projects of 2016 in no particular order.

Read more

Crude - Raw Chocolate

Creative Agency: Happycentro
Project Type: Produced, Commercial Work
Client: Crude
Location: Italy
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Foil stamping, offset printing

Only two ingredients for this amazing Organic Raw Chocolate: Cocoa in different percentages & Sugar.

We designed the visual identity and a packaging system with the same straight "recipe": a "cheap" raw cardboard & a "luxury" metallic hot foil, one for each percentage of cocoa.

Lord Jones

Creative Agency: Werner Design Werks
Project Type: Produced, Commercial Work
Client: Lord Jones
Location: Saint Paul, Minnesota, United States
Packaging Contents: Cannabis-infused chocolates and lotions

For Your Royal Highness
Lord Jones manufactures and distributes the world’s finest cannabis-infused products. Lord Jones confections are made by hand in small batches from single origin Ecuadorian dark chocolate, imported natural European fruit essences, and pure California-grown cannabis extract. Lord Jones Pain & Wellness formula topicals have been developed by a veteran team of personal care experts to deliver full-spectrum whole plant medicine that provides relief from pain, inflammation and a variety of skin conditions.

Immune Bear

Creative Agency: Chiapa Design
Creative Director: Rodrigo Chiaparini
Creative Assistant: Mariane Silva
Project Type: Produced, Commercial Work
Location: São Paulo, Brazil
Packaging Contents: Flavored White Tea Drink

Immune Bear is a beverage brand directed for kids. It consists on three flavored teas combined with vitamins and other healthy substances. The creative concept focuses on bright colors combined with funny elements, all to draw the attention of children to drink a healthy beverage.

Feel It Tea

Tea line with functional assets, sugared with thaumatin and stevia, highlighting the natural aspect of the product. The clean design of the packaging follows the concept and positioning of the brand.

Oitava Colina

Designer: Vasco Padrão
Illustrator: Gonçalo Mar
Photographers: Policas & Luís Ferraz
Project Type: Produced, Commercial Work
Client: Oitava Colina
Location: Lisbon, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, waterproof paper
Printing Process: Offset Printing, Braille

Oitava Colina is a micro-brewery from a Lisbon neighbourhood called Graça.

I was tasked to develop a brand that reflects their origins. After that, I teamed up with the Portuguese illustrator and street-artist Gonçalo Mar to create all the packaging materials.

In their own words:
"To claim Lisbon as the City of Seven Hills, the same nickname given to Rome, Frei Nicolau de Oliveira ignored the Graça Hill, which was the eight hill of Lisbon.

This eight hill, where our Brewery Oitava Colina was born, is the place we get the inspiration to develop and produce our beers.

Through odd tales of characters that live in the hill side, we’ll show you that, like them, our beers have personality! Now we can put the question out... Who is your beer?"

This question (and brand's signature) is answered on the labels, which tell the story of each character and explains its relation to that particular style of beer. This storytelling is present all brand materials.

Thursday, December 22, 2016

Pervogon Rye

Designer: Zhuk Igor
Project Type: Produced, Commercial Work
Client: “Minsk Grape Wines Factory”
Location: Minsk, Belarus
Packaging Contents: Traditional Rye Distillate. Vodka
Packaging Substrate / Materials: Paper
Printing Process: Offset printing. Foil stamping

“Pervogon” is a traditional Belarusian strong alcoholic drink prepared with a classic distillation method in a copper still. Selected rye grain and careful, unhurried distillation create a generous taste and aroma of warm home-made bread.

Each bottle of “Pervogon” has its own individual number at the bottom of the front label. Taste and aroma of rye “Pervogon” are most fully revealed at room temperature. It shouldn’t be cooled down.